David_Gerrie_035 (1).jpgIkon Group, part of STW, has announced the appointment of industry veteran David Gerrie as its chief operating officer.

Reporting directly to STW CEO Michael Connaghan, Gerrie (pictured) will retain his existing role as CFO but with an expanded remit that now covers operations across all Ikon offices.

Effective immediately, Gerrie will assume responsibility for marketing, operations and services across the Ikon Group in Australia and New Zealand, working closely with Managing Partners in each market.
23d2b30.jpgNew York Festivals for the World's Best Advertising has announced the first round of prominent creatives appointed to the 2016 executive jury including former Whybin\TBWA Auckland creative director Lisa Fedyszyn, associate creative director, Droga5 USA.
For the sixth consecutive year, New York Festivals will assemble 30+ most awarded chief creative officers and executive creative directors from the world's foremost advertising agencies around the globe to serve on the 2016 executive jury and select the World's Best Advertising winners.

Says Michael O'Rourke, president, New York Festivals: "We're proud to announce the first five members of the 2016 executive jury and look forward to their participation. The caliber of this influential creative group truly sets the bar for this year's jury. They are respected amongst their peers and their vast experience in recognizing ground-breaking ideas will insure that award-winning entries are truly worthy of being called The World's Best Advertising."
div_nevermind.jpgWhat do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign.

Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.

Says Pedro Prado, creative director F/Nazca Saatch & Saatchi: "D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry."
CARRASCO_1.jpgCB Exclusive - CB can reveal that former Publicis Mojo, Auckland and Clemenger BBDO, Sydney creative director Rebecca Carrasco has been appointed head of Facebook Creative Shop Australia and New Zealand.

Carrasco told CB she was excited to be joining Facebook's Creative Shop team of 120 ad specialists spread over 34 global locations: "I'm looking forward to partnering with clients and agencies to help brands be more creative on Facebook and increase the overall impact of ad campaigns:

"Coming from an ad agency creative background I feel I can talk the language of marketers and creatives to get them excited about the creative possibilities we can achieve together."

Carrasco recently spent a week at Facebook HQ in California getting to know the company's systems before a quick visit to NZ and then back to Australia alongside FB Creative Shop's Kiwi expat worldwide chief creative officer Mark D'Arcy, who is based in the US.
McWhopper_Box-web.jpgThe Call for Entries to The Work 2015 is out and it's FREE to enter.

Due to numerous requests the deadline for entries has been extended by 2 weeks - to Monday 14th December, 2015. This will be the last and only deadline extension.

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Firstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs). The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
90s screengrab1.jpgSaatchi & Saatchi New Zealand has unveiled the latest Toyota Hilux campaign featuring a cast of passionate, poetic animals, as they are transported on an all-new Hilux.

The spot will premiere on Toyota's social media channels today and will launch officially with a full page ad in the Sunday Star Times, directing people to watch the full 90" film at 7.30pm this Sunday on TVNZ.

McWhopper_Box-web.jpgThe Call for Entries to The Work 2015 is out and it's FREE to enter.
The deadline is 5pm, Monday 30 November, 2015

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Firstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs). The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
HOT+COLD-CHART-2015.jpgNZ-PERTH-BRIS-ADEL-CHART-2015.jpgIt's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2016 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2015, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
NZDM-Awards-2015 png.jpgBack in September the Marketing Association challenged the marketing industry to gather their best campaigns of the last 12 months, take the test and ask themselves "Is This DM"?  Today we announce the DM finalists, each vying for honours at the Awards Night in February 2016.

Says Trevor Moodie, chief judge for the Industry, Channel, Craft and Special Awards: "We all know the NZDM Awards celebrate and recognise work that exhibits excellence in insight-driven marketing projects, campaigns that connected with customers on an individual basis and generated outstanding results.
Screen Shot 2015-11-27 at 8.13.52 am.jpgNew World has launched an updated version of its ridiculously popular collectables line, Little Shop aiming to inspire some food science with the Little Kitchen via Colenso BBDO, New Zealand.

The remixed collection has got London "Food architects" Bompas & Parr to contribute in the form of food experiments that can be recreated by Kiwi kids at home.

Screen Shot 2015-11-26 at 1.11.29 pm.jpgThe first phase of Republik's major re-positioning campaign for Unitec will officially launch this weekend, with the Think.Do Experiment, conducted in Auckland's Britomart.

The experiment is an interactive, virtual demonstration of learning concepted by Republik and developed by visual effects specialists, Method Studios. The experience is being run by event management agency, Agent 86. It has been designed to give participants the opportunity to experience the difference between learning in a lecture theatre, versus learning by hands-on experience in a real work environment. Brain engagement for each participant will be monitored throughout the experience. They will be given the results, which can also be shared on social media.

1.jpgDB Breweries and Gull have jointly won the Renewables Innovation Award for the 'Brewtroleum' initiative via Colenso BBDO, at the NZI Sustainable Business Network Awards held at Shed 10 on Auckland's waterfront on Tuesday night
The NZI Sustainable Business Network (SBN) judges were impressed with DB Export Brewtroleum: "The Brewtroleum initiative is a great use of a waste product, and the combined efforts between DB and Gull and their highly charged marketing campaign managed to generate demand for the product and raise the profiles of the companies bringing renewable energy closer to the mainstream.
2016-OSCR-EXT.jpgThere's still time to enter One Screen, the film festival that combines the best of film and advertising from around the world, with the deadline extended to Tuesday, December 1.

Enter its new Emerging disciplines for a chance to go on set with cutting-edge production company Radical Media -- a tremendous learning experience for an up-and-coming filmmaker. Visit onescreen.org for more information.

Winners will be screened in February at Sunshine Cinemas in NYC.

Sihabutr Xoomsai (1).jpgAdFest has announced Sihabutr Xoomsai, Thailand's award-winning director who is better known in the industry as 'Tenn', as next year's jury president for Film Craft Lotus and New Director Lotus.

Tenn is a director at Triton Film, a Thai production company that was originally founded by renowned Thai photographer / director Sihasak Xoomsai. As jury president for Film Craft Lotus and New Director Lotus at AdFest 2016, Tenn will help to identify the region's best-executed films and top emerging directors.
K Rd Stories - EVENT POSTER.jpgNZ On Air presents K Rd Stories - a collection of 10 short web films about Auckland's iconic Karangahape Road, premiering on December 3rd.

K Rd Stories cracks open the surface of life on Karangahape Road, revealing diverse cultures and unique voices. K Rd Stories sneaks a peek at the people and places that make this neighbourhood so infamous - and so beloved. This project allows these often marginalised voices to speak; using cinematic craft, online media, and a live event in a new approach to digital storytelling.

Creative director James Solomon together with executive producers Hazel Gibson and Morgan Leigh Stewart have gathered some of Auckland's top and emerging filmmakers to show a slice of their version of K' Road. NZ On Air has helped make this possible through its Digital Media Ignite Fund, along with the project's production partners Images and Sound, The Foley Room and Halcyon Digital.
CancerINFO.jpgInsight NZ has scored two Bronze Awards at the 2015 Best of Health Show, held last night at Café de Paris in London. Insight NZ scored two Bronze Awards in the Consumer - Radio Individual category for Roche NZ 'Yesterday' and 'Big Word'.

The winning entries were two radio spots for Roche, that shows the impact of a cancer diagnosis from the view of the patient - that is, big, confusing and scary. The two spots point listeners to cancerINFO.co.nz, a straight-to-the-point site that provides information on a range of cancers and some of the treatments available.

LISTEN TO 'YESTERDAY' SPOT - CancerNZ Yesterday Radio mix08-04.mp3
LISTEN TO 'BIG WORD' SPOT - CancerNZ Big Word Radio Mix29-04.mp3

James Informal 2 Edit (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is James Daniels, executive creative director, Jack Morton Worldwide, based in Sydney.

Best: Loteria - Night Shift. I am such a sucker for feel good films. This film was beautifully crafted, with a great character as the lead. The animation was beautiful, and the story line was enchanting. What a nice contrast to all the other Lotto commercials where we see what they do with their winnings.
And as much as I like Mog, this spot took top honours. READ MORE...
Screen Shot 2015-11-24 at 7.21.45 am.jpgTourism New Zealand in partnership with Positively Wellington Tourism and Destination Marlborough, has released the second and third installments of its three-part joint venture campaign 'Inspired by Wellington' via Whybin\TBWA Sydney and Eleven.

Screen Shot 2015-11-24 at 6.56.29 am.jpgWith the festive season fast approaching, New Zealand's favourite Santa lookalike is at it once more, in the latest instalment of New World's iconic "Noel" Christmas campaign, via retail agency specialists .99.

The latest spot sees New World staff member Noel as busy as ever spreading Christmas cheer amongst staff and customers alike - still keeping everyone guessing, thanks to his striking resemblance to Saint Nick, and a strong dislike of venison sausages.


Sunday Punch signs director Chris Graham

ChrisGraham.98kb.jpgAuckland based production company Sunday Punch has added award winning director Chris Graham to its squad.

Says Graham: "I'm amped to be joining this group of hilarity, where I get to bring my love of directing people and music driven work into the fold. As well as having wanted to work with Smith for ages. Shit's gonna be fun."

Graham is an exceptionally diverse director, who has done pretty much everything including feature films, music videos, documentaries and of course TVCs. His commercials are a cinematic portraiture celebration of people, ranging from recent clients such as Xero, Kids Can, Genesis Energy, Microsoft, Cadbury and 42 Below to name a few. He loves collaborating and directing all walks of life, equally comfortable whether it's real people who have never been on camera, or A-List talent. He is one of New Zealand's most awarded music video directors, having worked with the local likes of Kora, Scribe, Savage, Smashproof, Bic Runga and Trinity Roots, as well as shooting music vids from Samoa, NYC and Los Angeles. His feature film career had him debut with the pacifica rom-com box office hit 'Sione's Wedding', then the psychological horror film 'The Ferryman', and this year he directed the dance scenes for the local hiphop film 'Born to Dance', collaborating with Parris Goebal.

Says Nikki Smith, managing director and executive producer, Sunday Punch: "I'm thrilled to have Chris on board. His inherent love and empathy for people translates so beautifully in his work. After such a successful stint in the feature  film world, we're proud to be re-launching this exceptional talent back into the high-end TVC and content production realm. Great things to come for sure."

Sunday Punch has always boasted a strong comedic roster, with such talent as thedownlowconcept, Freeman and Guiderra, Josh Thomson, and the most recent score, Helena Brooks. Graham's recruitment demonstrates a keenness to diversify the roster, which is something people will be seeing more of from this infectiously enthusiastic bunch over the coming months.

View Chris's work here: http://www.sundaypunch.co.nz/#!chris-graham/vogyy.
ADFEST 2016 FABULOUS FOUR SCRIPT SUBMISSIONS (1).jpgAdFest is once again looking to unearth the region's top emerging directors as part of its 'Fabulous Four' program, which supports new and emerging directors by putting their work in front of the world's most influential production executives and agency producers. The deadline for script submissions is Friday 1st January 2016.

Directors and assistant directors based in Asia and the Pacific (including Australia, New Zealand and the Middle East) are now invited to submit five-minute film scripts inspired by the theme 'Creative Intelligence', which is also the theme of AdFest 2016.

For more information on eligibility and script submission, click here.
Screen Shot 2015-11-20 at 10.55.01 am.jpgToyota has released a series of outtakes via the 'actors' in their new, highly anticipated campaign for Hilux via Saatchi & Saatchi New Zealand.
People can meet the new characters on Toyota's Facebook page over the coming week here. More to come next Friday when the full campaign will be revealed.

Mexico end of year show.jpgLast Tuesday, November 17, Media Design School's Adschool celebrated its annual End of Year Show at Mexico, 23 Britomart Place. The night was a success with a great turn out.

Says Kate Humphries, course leader, MDS Adschool: "Thanks to Marsden Inch for putting a generous amount behind the bar for our end of year show this week at and a very warm hug to everyone who came along to the show-it was a fantastic turnout. We've been very lucky this year with the number of industry people who came in to talk to the students, with our industry panels and with a spectacular line up of mentors - so we'd like to send all of them a sincere thank you for every single, generous second of the time they gifted to our students.

One Show third quarter deadline this Mon, Nov 30

OS-CFE-Q3.jpgThere are only a few days left to enter The One Show's third quarter with the entry deadline coming up this Monday, November 30, 2015.

The One Show is now accepting entries quarterly, which means great advantages for agencies wanting to enter their work now.

Screen Shot 2015-11-19 at 7.02.51 am.jpgA cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.

"Friends Furever" - which depicts some surprising animal friendships - has attracted 6,432,921 shares across Facebook, Twitter and the blogosphere since its launch in February, putting it ahead of Disney's "Surprise Shoppers" campaign, which took second spot in Unruly's annual Top 20 Global Video Ads Chart.
Screen Shot 2015-11-18 at 11.15.37 am.jpgbcg2 and MediaCom have won a competitive pitch for creative and media services for Realestate.co.nz - New Zealand's definitive online property resource for all buyers and for the real estate industry.

Realestate.co.nz has also launched its first campaign with bcg2 and MediCom. The initial layer of campaign executions has been shot by photographer Mat Baker.   

Range Shot.jpgThe month long moustache growing global phenomenon Movember is in full swing. To date, the Movember community has raised over $825 million, funded over 1,000 programs in 21 countries and strives to improve the lives of men focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.

Unfortunately, charities by definition, don't have a lot of money for advertising and often are forced to rely on partners, corporates and the generosity of patrons to drum up much needed funds for the cause. But for the tenth anniversary of Movember in New Zealand, the charity and its creative agency Us&Co, turned their budgetary weakness into a strength.
Plato Creative - Don't Risk It 1.jpgMaster Plumbers has launched an extensive outdoor campaign via Plato Creative with the tagline "Don't Risk It".

As a membership trade organisation, Master Plumbers approached Plato Creative with the challenge of boosting the organisation's relevance and to draw attention to its true value for consumers, along with existing and potential members.
IMG_0157 (1).jpgAir New Zealand is once again sponsoring the Dick Smith NRL Auckland Nines. In partnership with ATEED and Tourism New Zealand, Air New Zeland has launched the '09 seconds in Auckland' campaign via Host, Sydney.

The nine videos gives Australians the perfect (nine) reasons to visit Auckland for a short break.

2015Invites_4 (2).jpgTonight Tuesday, November 17, Media Design School Adschool will hold its End of Year Show, held upstairs at Mexico, 23 Britomart Place. MDS Adschool has set up Uber codes that will give guests $20 off their first ride on Uber - if they download the Uber app for the first time and put in the code UBERADSHOW15.

Marsden Inch have put a very handsome sum behind the bar. Mexico have the chimichangas prepped and the bottles of Corona chilled and at 6pm sharp MDS Adschool will have 10 teams ready and waiting for you. It's a very strong year and although four teams already have offers on the table (via mentors, a D&AD workshop and the industry panel), be in no doubt - MDS Adschool will be anxiously waiting to hear the pitter patter of guests fragrant feet on those stairs at 23 Britomart Place tonight.

oOh! Excite Interactive Travel Screen.jpgoOh!media has today unveiled a first for Out Of Home engagement in New Zealand with the launch of its next generation of interactive retail screens loaded with unparalleled sensory features at ad:tech New Zealand.

A milestone in its wider digital strategy, oOh!'s cutting edge Excite retail screens provide engagement and networked reach that give advertisers opportunities to interact with consumers like never before.
JM-1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is John Mescall, global executive creative director, McCann Worldgroup, New York.

Favourite: Currys PC World, Jigsaw. It's funny, smart, properly written. And it's basically Jeff Goldblum owning the screen for two minutes. If they passed a law that Jeff Goldblum had to feature in every ad on TV for a day, that would be the best day in advertising. READ MORE...

Introducing Craft@AdFest and Creative@AdFest

Craft@ADFEST & Creative@ADFEST.jpgAdFest has announced that next year's four-day festival will take place from 16th to 19th March when - for the first time in AdFest's 19-year history - the program will be divided into two parts: Craft@AdFest and Creative@AdFest.

Craft@AdFest will take place on Wednesday 16th - Thursday 17th March, with a program dedicated to production (including commercial production, post production, music and sound companies), digital professionals, and technological innovations.

Creative@AdFest will take place on Friday 18th - Saturday 19th March, with a program dedicated to agency and marketing professionals.
ADFEST 2016 Session proposals.jpgAdFest is now inviting creative and innovation experts from across the globe to submit session proposals for consideration to present at AdFest 2016. The deadline for submissions is 31st December. 

"If you are a professional with expertise in advertising, interactive, production, design and communications, we'd love to hear from you," says Kem Suraphongchai, Festival Director at AdFest.

 "The theme of next year's festival is 'Creative Intelligence', so we are particularly keen to hear session ideas that will enable creative professionals to sharpen their creative intellect so that they leave AdFest 2016 feeling better equipped to think outside the square and deliver smarter solutions."
Screen Shot 2015-11-17 at 8.51.13 am.jpgThe Earthquake Commission, with the help of Y&R NZ, has just launched its latest campaign to encourage Kiwis to prepare their homes for earthquakes and help protect themselves and their families should a seismic event occur.

The campaign depicts a diverse of New Zealanders taking action in every day scenarios to protect loved ones and passers-by from coming to harm e.g. moving the handle of a boiling pot out of the reach of children or closing the gate on a pool fence. The spot conlcudes by prompting people to consider their own home's 'earthquake preparedness' in the same way.

Screen Shot 2015-11-16 at 10.22.00 am.jpgFCB has launched a new spot for Vodafone New Zealand which promotes Vodafone Ninjas - masters of tech.

Life is better together, but sometimes you just need a little help making it happen.

St John 1.jpgASB has released a campaign in support of St John to help raise necessary funds for the purchase of a new, fully-equipped ambulance.

Created by Saatchi & Saatchi and Flux, the charming work imagines the night-time adventures of a little toy ambulance that wants to grow up to be a real ambulance for St John.

coke-bottle-over-the-years.jpgCoca-Cola is today celebrating the 100th birthday of the iconic Contour bottle, a design that has cemented itself as a global pop culture icon and loved by millions around the world.
Patented in 1915, the Coca-Cola bottle was created with unmistakable curves and a distinctive contour following a brief that called for "a design so distinctive that it could be recognised by touch alone and so unique that it could be identified when shattered on the ground."

Jeremy Craigen (1).jpgAdFest has announced that Jeremy Craigen, global chief creative officer at Innocean Worldwide in Seoul, will join AdFest 2016 as grand jury president.

Craigen will oversee eight jury panels and 18 awards categories, and his creative leadership will play an important role in determining the winners of next year's AdFest Lotus Awards.  He will also preside over the panel of 8 jury presidents judging the Integrated Lotus, INNOVA Lotus, Lotus Roots, and the Grande for Humanity.

Entries now open for D&AD Professional Awards

8073fc21-33dc-44b5-8da8-634ac0f33e0f.jpgIt's that time of year again, entries for the 54th D&AD Professional Awards have opened and it looks set to be the most exciting year yet.

So as the wheels get into motion, here are some notable facts at a glance:
  • There are 2 new categories for the 2016 edition: PR and Media
  • Innovative new and re-structured sub-categories are also added across all crafts for 2016
  • F/Nazca Saatchi & Saatchi designing the campaign for Next Awards



Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Current issue

Campaign Brief Magazine

Campaign Brief Magazine