SBBPicture.jpgHaving been selected to lead the Investec Super Rugby campaign for 2016, Sugar&Partners (S&P) and NZ Rugby have quickly made headlines with a new campaign #SUPERBANGBANG.

Says Dave Nash, co-ECD, S&P: "We wanted to present Super Rugby in a way that will appeal to those seeking out entertainment - along with rugby fanatics, the fun extends beyond the launch ad into social media and in-stadium activation which will give fans their chance to play their part."

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a6b34.jpgCase Study: The internet was buzzing with noise about the new season of Fargo. But DDB New Zealand's client wasn't featuring in any of it. As New Zealand's leading online streaming service, NEON needed to capture the imagination of the local online community and earn an authentic place in the conversation.

So DDB created Fargo Woollens. A not-so-cute collection of jumpers, mittens and beanies which were available online in exchange for a NEON subscription. Like the show, the range was delightfully wholesome at first glance, darkly twisted upon closer inspection.


VIEW THE CASE STUDY
the_gunn_report.jpgThe Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has today released its 2015 Media Report, summarising the overall media performance in the year January to December 2015 based on the results of the most important global, regional and national Media creative award contests spanning 42 markets.

The Gunn Report for Media 2015, which includes ranking tables and analysis, is now available to view in full online at http://www.gunnreport.com.


Screen Shot 2016-02-12 at 6.36.59 am.jpgANZ has launched its new Student Banking campaign, Fortune Favours the Brave, with some serious fanfare thanks to the help of Parris Goebel and Whybin\TBWA Auckland.

Partnering with Goebel, the globally renowned choreographer, ANZ has turned a first year student's original song into a music video fit for the likes of J-Lo and Justin Bieber.

VIEW THE VIDEO
VIEW THE 'I JUST WANNA LOVE YOU' MUSIC VIDEO
VIEW THE PARRIS GOEBEL INTERVIEW
VIEW THE SAM VERLINDEN INTERVIEW
Marcelo-Serpa_-Almap_AN_-013b-1.jpgThe Cannes Lions International Festival of Creativity will honour industry great Marcello Serpa with the Lion of St. Mark at this year's Festival in June.

"The Lion of St. Mark recognises individuals who have made significant and outstanding contributions to creativity across our industry," said Philip Thomas, CEO, Cannes Lions. "Marcello's achievements are known the world over, but perhaps most notably he was responsible for taking home Latin America's first Grand Prix in 1993. He's since served on juries four times, twice as president, and during his tenure, AlmapBBDO won Agency of the Year three times."
Keiran-Headshot-074A1939.jpgBrandstand has announced that Keiran Frost has joined its team as general manager. After a lengthy spell at Orange Productions.

Says Stuart McNeill, owner, Brandstand: "Keiran brings not only an incredible amount of experience but also bundles of enthusiasm. We've been on the look out for a GM for a little while and Keiran is going to fit in perfectly, developing our product offering as well as our creative excellence. We're confident that Brandstand will give Keiran the opportunity to spread his creative wings and lead a new era for our business."

Says Frost: "This is the first time that Brandstand has had a general manager, so I'm excited to be able to make a real difference and work with Stuart in unleashing the potential of this well-established business. We've got a great team, and superb facilities, so I have plenty to work with! Over the next few months I'll be meeting up with clients and sharing our vision with them."

Facebook introduces new features for video ads

Screen Shot 2016-02-11 at 8.10.52 am.jpgThe faster an advertiser communicates their message the better. That's why Facebook is introducing new features for video ads to capture viewers' attention, including captioning for sound-off videos and other updates.

The new tool generates captions for video ads and delivers them to the advertiser within the ad creation tool to review, edit and save to their video ad. Facebook research found that when feed-based mobile video ads play loudly when people aren't expecting it, 80% react negatively, both toward the platform and the advertiser. By including captions, advertisers can increase video view time by an average of 12%.

Writer and director Florence Noble joins 8

1415_profile2_lg (1).jpgComedy performance director, Florence Noble has joined 8.

Noble is the creator of the online sketch comedy Blind Pilot, and has also collaborated with Nick Boshier ("Bondi Hipsters", "Beached Az") on numerous projects, including the 2014 Emmy award winning Australian Comedy, "7DaysLater" for ABC2 and a new project called "Meanwhile, On Earth".

Known for her ferocious wit and dry delivery, Noble collaborates with advertising teams to write, direct and occasionally act in comic content and commercials.
Dimitri_Guerassimov_PIC (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Dimitri Guerassimov, chief creative officer at Marcel Paris and La Maison (Google, Conde Nast and Publicis group joint venture) and member of the Publicis Worldwide creative board.

BEST TV
Winner: Skittles The Portrait'. Seen from this side of the Atlantic, Skittles stuff always seems bat shit crazy, but incredibly consistent. This is a winner in the Agency/client long term partnership in building a unique brand territory - category. READ MORE...
Screen Shot 2016-02-10 at 8.09.44 am.jpgTourism New Zealand has just announced Megan Gale as the first ever ambassador to promote cycling to the Australian market at a press conference held in Sydney today.

The international model, swimwear and homewares designer, TV personality and actress has signed on to promote The New Zealand Cycle Trail (NZCT). The diverse network of off-road cycle trails includes over 2700 km of pristine cycle ways that showcase the many great sights New Zealand has to offer.

VIEW THE TIMBER TRAIL FILM
VIEW THE OTAGO CENTRAL RAIL TRAIL FILM
Screen Shot 2016-02-10 at 7.09.51 am.jpgIn July last year The Heart Foundation via Barnes, Catmur & Friends, ran an awareness campaign to address the public perceptions of heart attack symptoms.

Many people think they are melodramatic whereas they are actually relatively subtle. The thought provoking ad resonated with the public immediately and it had half a million views on YouTube. Calls to 111 for heart related illnesses spiked immediately, and have remained consistently higher. Reports from doctors and medical staff confirmed that people were seeking help as a direct affect of seeing the ad, and people's behaviour towards their own heart health was changing.

WATCH THE SPOT

LISTEN TO THE SPOT
Screen Shot 2016-02-10 at 6.32.21 am.jpgCannes Lions has launched a new campaign, developed in-house, called Thank You Creativity. The campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power.

Says Phillip Thomas, CEO, Lions Festivals: "We make the case for creativity because we know that it's a force for business, for change and for good. But we can do more. It's our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes."

VIEW THE FILM
NYFA_Jury_Announcement_Header_image_last batch (2).jpgNew York Festivals International Advertising Awards has announced the final round of prominent worldwide chief creative officers and executive creative directors appointed to the 2016 New York Festivals executive jury.

Says Michael O'Rourke, president, New York Festivals: "This year's Executive Jury is as diverse as it is respected. With a total of 27 jurors recruited from the most award-winning global agencies, as well as internationally acclaimed tech companies Google and Facebook, 2016's jury is on the forefront of innovation and will offer their expertise in selecting the World's Best Advertising."
Sergio Spaccavento (1).jpgAdFest has announced that Sergio Spaccavento, executive creative director at Conversion Agency in Milan, has joined the line-up of speakers at AdFest 2016.

On Wednesday 16th March, 3:15pm, Spaccavento will present a session called: "Humor is only for intelligent people!'

His session will explore what humor really is, the structure of jokes, the different kinds of humor and most effective jokes in Asia - and the million dollar question: does humor in advertising really work?
Screen Shot 2016-02-09 at 8.58.49 am.jpgadidas has premiered a new series of films via 72andSunny, Los Angeles, kicking off the brand's Sport16 initiative, underlining adidas' leadership and passion for sports.  

The first chapter of films, "I'm Here to Create," is told through a female athlete's lens and stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanović, soccer prodigy Morgan Brian, DJ Hannah Bronfman, street athlete Robin Arzon and fitness artist Nicole Winhoffer, among others.

VIEW THE CAROLINE SPOT
VIEW THE ARZON SPOT
VIEW THE WINHOFFER SPOT
VIEW THE PARKER SPOT
416C18BD-4E49-4630-8E8E-93BAA488A3E2[11].jpgThere is just one week left to enter YoungGuns with the final deadline now on Tuesday, 16 February 2016 - no exceptions.

So with a week to go, don't deliberate. If you think you have what it takes to be singled out as a future leader and are 30 years or younger, then enter YoungGuns.

All entry and jury details can be found at www.ygaward.com.
Mike Edmonds (1).jpgAdFest is pleased to announce that Mike Edmonds, executive creative director and chairman of Meerkats Brand Leadership Co. in Perth, Western Australia, will join a prestigious line-up of speakers at AdFest 2016.

In a session titled, 'Who will be the future heroes of creativity?' Edmonds will examine the nature of creative gurus of the future.
Screen Shot 2016-02-05 at 2.19.37 pm.jpgWestpac has kicked off its new brand proposition with an inspiring TVC by DDB featuring long-time Westpac ambassador, Richie McCaw, all about encouraging Kiwis to stop using time as an excuse and get on with what's important.

Says Oliver Lynch, head of brand and marketing, Westpac: "How often do you tell yourself you 'don't have time' to do that thing you want to do or 'someday you'll get around to it'? To move forward in life you need to start taking action. So, at Westpac, we've decided to focus on encouraging New Zealanders to do just this."

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Ben&Casper McLellan.jpgFonterra has introduced a new global creative platform for its biggest brand, Anchor, created by a number of regional BBDO agencies led by Colenso BBDO.
 
Says Rachel Morgan, international business director, Colenso BBDO: "Our new global platform centres on the thought that "Goodness Feeds Greatness", but allows each country, including Sri Lanka, China, Australia, Chile and Malaysia, the flexibility to create their own interpretations and relevant articulations for their market."

VIEW THE GO STRONG SPOT
VIEW THE SEAN & SAM SPOT
VIEW THE DAYNA, MEDULLA & COLLEEN SPOT

Heinz Wattie's appoints The Business

Watties_Images.jpgHeinz Wattie's has appointed Parnell based marketing agency The Business as its through the line agency.

The pitch occurred throughout the months of November and December 2015, with the appointment effective immediately.

Says Tina Wong, communications manager for Heinz Wattie's: "We reviewed our agency needs last year and were looking for a strategic agency partner that could work through the line. We have a multitude of brands and the need for cross category learnings and being able to deliver integrated thinking on campaigns is crucial.
FCBRe-structure.jpgFCB New Zealand has today announced the launch of a fully integrated strategy unit, which combines strategic expertise from multiple disciplines into one single team.
 
The 12 strong team includes new appointments and staff changes for the Auckland office including the appointment of Murray Streets (far left) in the new role of general manager for business innovation and strategy as well as Dan West (near left) from the UK's FCB Inferno hired in digital strategy director role. David Thomason has moved into the role of chief strategist (previously head of planning) and Rufus Chuter is now head of media and strategy (previously head of media).
BEN WELSH (1).jpgAdFest has announce that Ben Welsh, creative chairman of M&C Saatchi Asia, is joining this year's festival to present a session titled: "Innovation & Creativity - and why Asia is well placed to excel".

Welsh will kick off his session by explaining the success of 'Clever Buoy', a shark-detection device created for Optus by M&C Saatchi in Sydney, which has taken the world by storm. With two more innovations in production, Welsh believes agencies are now delving into new territory as innovators, not just creators.

Says Welsh: "I don't work in tech, nor venture capital, R&D or anything like that. I work in an advertising agency. So how come an advertising agency is rated one of Australia's most innovative companies? In my talk I will ponder the relationship between innovation and creativity, what they have in common and where they differ. I'll talk about the work we have been doing at M&C Saatchi to illustrate these points.

Only 1 day left to enter 2016 Global Effie Awards

Screen Shot 2015-12-10 at 6.27.59 am-thumb-400x267-206246.jpgThis is the last chance to enter the 2016 Global Effie Awards.

The entry deadline is tomorrow, Friday, February 4.

The 2016 Global Effie Awards is now accepting entries in nine categories. Review entry resources, including category definitions and complete rules here.

SUBMIT ENTRY
Tony Hertz (1).jpgAdFest has announced that Tony Hertz is returning to Thailand this year to host his renowned workshop: Radio 4 Art Directors Beyond the Comfort Zone.

The session is a two-hour version of the acclaimed creative workshop that Hertz has conducted in 42 countries. It features a unique approach to radio, which helps creatives push their boundaries and break out of the ordinary, while at the same time using skills they already have. These skills are equally applicable to podcasts and digital media audio.

Says Hertz: "There was no Radio Grand Prix at AdFest in 2014 or 2015. There were also no Gold Lotuses awarded in 2015, and no awards in nine categories. Agencies are more awards-conscious than ever before, and radio is still a significant advertising medium, so why is this the case?

Moth Projects signs director Nicholas Reynolds

reynolds.jpgMoth Projects has announced the signing of director Nicholas Reynolds.

Says Jonathan Samway, EP, Moth: "Nick and I have produced some brilliant work together over the years and I'm delighted to announce that today marks us joining forces again. I've always viewed Nick as an exceptional world-class comedy director and his reel is testament to that."

Reynolds' diverse International career has seen him helm projects for brands such as Molson and Coors Beer in Canada, Brother Computers UK and McDonalds and Virgin Mobile in France. In Australasia he's worked with Lion Nathan on its XXXX range, Commonwealth Bank, Nestle and with Ranfurly Lager in New Zealand.
Screen Shot 2016-02-03 at 8.14.47 am.jpgANZ's Dream Big campaign has returned in 2016 to once again help community sports clubs, initiatives and players achieve their dreams and promote the development of New Zealand's young sporting talent.
 
Says Sue McGregor, head of sponsorship and corporate marketing, ANZ: "At ANZ, we're passionate about supporting New Zealanders to achieve - from community to international level. By giving cricket players, teams,  clubs and fans around New Zealand the chance to dream big - and then to make some of their dreams a reality - we aim to inspire and support them to achieve their goals."

WATCH THE FILM
albany-hero.jpgMassey University begins 2016 with a new agency, appointing FCB New Zealand as its creative and media services partner.
 
The scope of work will include major campaign work, further development of the Massey University brand and support of its five colleges - Business, Creative Arts, Health, Humanities and Social Sciences, and Sciences.

The University began the agency selection process in September. As well as identifying the right partner to fulfill the brief, there was a focus on selecting an agency that could provide an integrated offering to deliver across all channels, experience using digital and data to deliver business outcomes, and an international footprint.
6.ContagiousPioneers_Banner_1200x600_grande.jpgLast night Contagious Magazine announced its 'Contagious Pioneers 2016' with Colenso BBDO being named its number one agency in the world. In the magazine's words the list recognises the "best and bravest agencies" in the world and was created to hero those that consistently set the standard for excellence and innovation in marketing.
Screen Shot 2016-02-02 at 9.47.19 am.jpgKiwis on board are the latest voice in the local refugee campaign calling for the government to at least double its refugee quota. The campaign has been created by filmmakers Arani Cuthbert and Felicity Morgan-Rhind (Exit).

The #kiwisonboard campaign officially launched on Saturday the 23rd, with a concert in Auckland's Silo Park, Wynyard Quarter. The concert is to show support for the recent arrival of Syrian refugees, raise money for the New Zealand Red Cross, and send a clear message to the government: New Zealand can, and should, do much more. At the very least double our current quota, which has not changed in nearly 30 years.

WATCH THE REFUGEE FILM
WATCH THE NEW ZEALANDER FILM
WATCH THE GIVE FILM
Headshot-thumb-300x200-181384.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eric Quennoy, executive creative director, Wieden Kennedy, Amsterdam.

BEST TV
As a piece of pure provocation, I really liked #WomenNotObjects the most. It packs a powerful, hard-hitting message, and it does so with a perfect balance of humour and intelligence that's all too rare. Well done. READ MORE...
207d362.jpgA team of 11 creative leaders have been appointed to head up this year's AWARD School - Australia's pre-eminent training program for aspiring creatives, copywriters and art directors, which will run in Sydney, Melbourne, Brisbane, Perth, Adelaide, Tasmania and Auckland.

DDB creative director Brett Colliver will head the AWARD School in New Zealand.

The full list includes:

NSW: Niccola Phillips, LIDA, M&C Saatchi, Head of Art
NSW: Simon Jarosz, Mediacom, Creative Director
VIC: Michael Mulcahy, J. Walter Thompson, Integrated Writer
VIC: Elle Bullen, Clemenger BBDO, Senior Creative
VIC: James Orr, Clemenger BBDO, Senior Creative
WA: Craig Buchanan, The Brand Agency, Creative Director
SA: Matt O'Grady, Clemenger BBDO, Senior Copywriter
QLD: Joshua Bartlett, GPY&R, Art Director
QLD: Sam Boyd, GPY&R, Copywriter
NZ: Brett Colliver, DDB, Creative Director
TAS - TBC
37th AWARD Jury Chairs.jpgThe Australasian Writers and Art Directors Association (AWARD) has today announced the full line up of jurors for the 37th AWARD Awards - an annual celebration of the most outstanding creative communications work in the Asia-Pacific region.

A total of 110 creatives will be tasked with selecting this year's winners, with the first round of judging kicking off on 8th February 2016.

Jury Chairs include:
Linda Jukic , CD - Hulsbosch
Vince Lagana, ECD - Leo Burnett
Guy Roberts, ECD - Saatchi & Saatchi
Christy Peacock, ECD- Whybin\TBWA
Damon Stapleton, CCO - DDB
Tara Ford, CD- Whybin\TBWA
Rebecca Carrasco, ECD - Facebook
Simon Bagnasco, ECD - DDB
Richard Muntz, ECD - J. Walter Thompson / Blue Hive
David Ponce de Leon, ECD - Ogilvy
Josh Moore, CEO & CCO - Y&R
Screen Shot 2016-02-02 at 6.27.46 am.jpgANZ has launched a new campaign via Whybin\TBWA Auckland, to promote goMoney Wallet, the service that enables customers to make contactless payments with a tap of a compatible Android smartphone.

The campaign features Seven Days regulars Ben Hurley and Steve Wrigley, commentating on an everyday scene that culminates in the use of the new technology.

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Richard Fraser.jpgRichard Fraser is joining the line-up of speakers at AdFest 2016, presenting a session called "Fuelling Intelligent Creative".

As Regional Managing Director for the Proximity Worldwide Network in Asia, Middle East and Africa, Fraser is one of five members of the Proximity Worldwide Executive Committee, who are responsible for the Network's development globally.

Based in Singapore, he has worked in many markets including the US, China and New Zealand, which has helped to shape his unique perspective as a marketing professional.

For Proximity, 'Creative Intelligence' is the sum of the powerfully symbiotic relationship between Creativity, Data and Technology. So what is the secret to creating Creatively Intelligent work?

"For today's Creators, the answer increasingly lies in data. It is data that is igniting bigger ideas, more powerful insights, richer brand experiences, and more innovative product designs," says Fraser.
Screen Shot 2016-02-01 at 8.05.14 am.jpgEvery summer, millions of flame grills are rolled out in backyards across New Zealand. So Colenso BBDO decided to turn the nation's BBQs into Backyard Burger Kings, and prove real burgers are cooked over real flames.

Over the next two months, 50 Backyard Burger Kings will open around the country. Kiwis supply the flames and BK supplies complete ingredients to make 16 Whoppers. Plus they will receive their own customized cooking utensils, hat, apron, matches and even a light up Burger King road sign. Everything a person needs to turn their home into the Home of the Whopper.

VIEW THE VIDEO
NakedUtePackSHot[2] (1).jpgCB Exclusive - It is tough, it is structurally and technologically one of the best, its engineering is second to none, it has now been proven on the roughest terrain by the toughest of critics and it was naked. No one knew what badge it bore.
 
Over the past week Australians have been asked to 'Guess the Naked Ute' via a teaser campaign via DDB Sydney, on television, social and online, with more than 100,000 ute lovers voting in an online poll.

VIEW THE GUESS THE NAKED UTE TVC TEASER
VIEW THE NAKED UTE CONTENT TEASER
VIEW THE NAKED UTE TIMELAPSE TEASER
VIEW THE GUESS THE NAKED UTE TVC REVEAL SPOT
VIEW THE GUESS THE NAKED UTE CONTENT REVEAL FILM
Andrew-Keller-Facebook.jpgFacebook's in-house creative company, Facebook Creative Shop, has lured the former Crispin Porter + Bogusky chief creative officer and CEO Andrew Keller, who left CP+B last year, as its new global creative director,reporting to Kiwi expat chief creative officer Mark D'Arcy.

In the newly created role, Keller will work on building partnerships with global creative agencies as well as help create campaigns for Facebook's agency partners.
HFTWP Ricky (Julian Dennison) and Hec (Sam Neill) go head to head in the wild NZ bush (Credit Kane Skenner).jpgTaika Waititi's fourth film, Hunt for the Wilderpeople, was given the prestigious Friday night slot of the opening weekend of Sundance for its premiere on January 22.

Four days later, the ink was drying on a AU$2.8 million deal with distribution company, The Orchard, that has acquired North American rights for the film. The deal includes a theatrical release commitment for approximately 100 markets.
cfd6f_0000.jpgThe Gunn Report, the global index of creative excellence in advertising, has released its 2015 Report summarising the overall performance of the advertising industry in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.

The Gunn Report shows that New Zealand is ranked #16 country in the world, down six spots from last year's Gunn Report when New Zealand ranked #10.
SEEK Profile.jpgClemenger BBDO Melbourne has created a new campaign, Let Opportunity Come to You, for Seek's profile product.

Airing in both Australia and New Zealand, the campaign is a significant step in showcasing Seek's product offering to support and partner with candidates throughout their career journey - from first job to dream job.

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