With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry. 

The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
LUBARS.jpg2020 Vision Series 3 - David Droga.jpg
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.

The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead. 

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving. 

14471h.jpgWARC, the international authority on advertising and media effectiveness, has today announced the shortlists of its Media Awards 2018, a comprehensive global competition rewarding communications planning which has made a positive impact on business results.

Colenso BBDO and MediaCom NZ have made the cut at the shortlist stage for Bank of New Zealand's 'The Most Prosperous ATM'.

A total of 79 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury.
Clems Sydney, HP (1).jpgHP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP's Sprocket portable printer, one of this Christmas' hottest gifts.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.

Jessica.jpgUnited Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents.

The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019.
UMS has teamed with ANZF to provide New Zealand students with hands-on experience of the China market. The successful intern will work in UMS' Shanghai office on a range of activities incorporating digital marketing and public relations for UMS clients.

The intern will also be allocated a specific project to complete during the placement and will be assigned a mentoring supervisor to monitor their professional development.
Australia-Tourism-Insert.jpgTourism Australia has appointed M&C Saatchi as its creative agency and Digitas as its digital agency, after a major pitch lasting more than six months.

The incumbent creative agency is Clemenger BBDO, Sydney, who won the account in 2013 from DDB Sydney, who was also on the pitch. Others known to be on the pitch list included BMF and Droga5 New York.

The win for M&C Saatchi sees it once again taking the lead creative agency role for Tourism Australia, twelve years after the controversial 'Where the Bloody Hell are you?' campaign in 2006 when Australia's current Prime Minister Scott Morrison was managing director of Tourism Australia.
It's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2019 CB Creativity/ Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured left.


As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2018, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
THIG 812x550_PHASE 4.jpgTo celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony.

The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and experiential, PR, branded entertainment and more.

It's not too late to submit your entry.

The extended and final deadline is 5pm Monday 10 December 2018.

For full details click here.
Screen Shot 2018-12-06 at 6.25.18 am (1)2.jpgThe Spikes Asia Awards are Asia Pacific's accolade for excellence in creative communications, celebrating the very best in creativity across the region. The 2018 winners were announced at the Spikes Asia Awards Ceremony on 28 September at Marina Bay Sands Theatre, Singapore.

The 2018 New Zealand Agency of the Year winner is DDB New Zealand. The Country Agency of the Year Award is awarded to the agency in New Zealand that obtains the most points for winning and shortlisted entries in the Spikes Asia Awards. It is one of the Special Awards categories which also includes; Network of the Year, Asia Pacific Agency of the Year, Independent Agency of the Year, The Spikes Palm Award, Media Network of the Year along with the individual Country Agencies of the Year.

Says Justin Mowday, CEO, DDB NZ: "Following being named New Zealand's most effective agency at Effies, being recognised as NZ Agency of the Year at Spikes is an awesome achievement and something we're immensely proud of. A huge thanks goes to our brave clients and our incredibly talented DDB team. Here's to a great 2018 and an even better 2019."

Thumbnail image for Piyush Pandey_sml.jpgAd legend Piyush Pandey has been promoted to the global chief creative officer at Ogilvy, months after the departure of Tham Khai Meng, who was fired following an internal investigation.

Pandey, who will take up the new role in January, is currently Executive Chairman and Creative Director of Ogilvy South Asia and will retain that position but will also be tasked with overseeing the creative product of the global Ogilvy network. He will remain based in Mumbai.

Says John Seifert, chief executive, Ogilvy Worldwide: "We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.
Screen Shot 2018-12-05 at 10.41.29 am.jpgLotto New Zealand has launched a follow-up to the Armoured Truck spot, part of the Imagine series via DDB New Zealand, revisiting the pair behind the tension-filled spot released earlier this year.

The new spot picks up the story of Ray and Sateesh a few months after their big Lotto win. It's Christmas Day and empty nesters Ray and his wife, who are preparing to have a quiet Christmas, receive a video call from Sateesh.

Sateesh appears to be celebrating Christmas with his family in India, but little does Ray know that Sateesh is right outside, with family, food and gifts, ready to join Ray and his wife for a Christmas celebration.

colenso-bbdo-logo-thumb-250x121-281699.jpgWant to know who the world's top creative companies are?

Little Black Book's new League Table of Creativity is a transparent ranking of the world's creative companies, covering creative and media agencies through to production companies and post production houses. The table is powered by the results of The Immortal Awards.

A points system has been applied to every Immortal Awards entry, scored by a jury of industry icons who debated the results of the first-ever Immortal Awards in New York in November.

Colenso BBDO led the NZ agency pack with 5500 points, followed by DDB with 2000 points, Saatchi & Saatchi with 1610 points and FCB with 1610 points.

To view the full, filterable League Table, click here.
To view the New Zealand rankings, click here.
To view the Asia Pacific rankings, click here.
bigheadbanner.jpgWorld-renowned student competitionYoung Ones 2019 is officially open for entries, and has announced that this year's Young Ones Brief competition features not one, not two but five amazing creative briefs for students to explore, with more on the way.

The deadline for entries is Friday, March 1.

With briefs from international brands such as Avery Dennison, Brooks and Budweiser, upstart cosmetics company Il Makiage, and even a socially conscious brief for The New York Times in partnership with Droga5, students are bound to find one that piques their interest and inspires students to do their best creative work.

Emma & Vishnu.jpgEmma Sheller, Global Head of Brand and Marketing of Standard Chartered (pictured left) and Vishnu Mohan, Chairman and Chief Executive Officer of Southeast Asia and India at Havas Group (right) have been appointed as Heads of Jury for the 2019 APAC Effie Awards. They are the first two of eight Heads of Juries to join the Judging Committee, and will lead the jurors to review the most effective work from the region.
JAMIE_AND_SANJIV_CROPPED1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's best judges are Sanjiv Mistry (right) and Jamie Mietz (left), executive creative directors at m:united/McCann London.

Winner: Libresse - "Viva La Vulva". Defying a category convention is hard. Defying a societal convention, well that's almost unheard of for a brand. A triumphant follow-up to 'Blood Normal', this film slash ad slash music video has been absolutely everywhere of late, conquering the world with its charm and chutzpah. Viva La Marketer for having the ovaries to back a brave approach yet again. READ ON...
Image 2 - Mike Hewitt(L) & Liam Taylor(R) (2).jpgDarkHorse NZ, an ideas-led integrated experiential agency, has announced that it has joined forces with Project Worldwide, a global independent agency network. This move will see DarkHorse NZ join Project's suite of world-class contemporary agencies dedicated to delivering exceptional experiential campaigns on a global scale.

Project has historically had a limited presence in New Zealand, operating remotely out of its Australian headquarters. In scoping out the growing and sophisticated local market, Project immediately saw DarkHorse differentiating itself from the rest through the team's passion, creativity, energy, and enthusiasm to dream big.

Says Robert G. Vallee, Jr., chairman and CEO of Project Worldwide: "We have wanted to expand our geographic footprint into New Zealand for some time. When we met Mike [Hewitt] and Liam [Taylor], we immediately knew there was a cultural fit with the other agencies in the Project network. They're smart, collaborative, and very much straight-talkers. And they are doing outstanding creative work for their clients."
Screen Shot 2018-12-03 at 10.42.42 am.jpgA confronting account of one man's struggle for survival at sea inspired a captivating campaign for Maritime NZ using an innovative production technique, created by Saatchi & Saatchi, and launched today as Kiwis take to the water for summer.

Grounded in the life-saving message of always having a VHF radio onboard to be able to call for help in emergency, wreckage from salvaged boats was scanned and used to create the TVC, a process that was both technically challenging and humbling for the production team at Assembly and Saatchi & Saatchi.

Murray, whose tale is recounted on the TVC, found himself in a terrifying predicament when his boat rolled earlier this year while fishing with two mates.  His quick thinking and use of channel 16 on his VHF radio meant his distressed position was quickly made clear to Maritime NZ's radio service, rescue services and every vessel in the area.  He and his crewmates were rescued, but the outcome could have been devastatingly different.

S_Barkers_MFL_Still_01.jpgWith the knowledge that the fashion industry is a major contributor to environmental waste, brand agency Switch has developed a new campaign for menswear brand Barkers, titled Made For Life.

Working with Barkers' management team, Switch developed the 90 second brand anthem, boldly setting out the brand's motivations and values for the future with a focus on the company's commitment to greater accountability and a more ethical product line.

AWARD Awards extends deadline to Mon, Dec 10

Screen Shot 2018-12-03 at 8.37.28 am.jpgThe entry deadline for the 40th AWARD Awards has been extended to next Monday, December 10.

Get your entries in before the extended and final deadline, Monday 10th December 2018 (15% Late Fee will apply), and you could turn hate into gold. 

Australia's preeminent awards ceremony recognising the finest creative minds from Australia, New Zealand and South East Asia AWARD will be accepting work completed within the eligibility period of 1st January 2018 - 31st December 2018.

Screen Shot 2018-12-03 at 8.02.39 am.jpgBuilding on a history of backing people with the nutrition to fuel their ambition, Anchor has revealed its longest partnership with seasoned professional, Santa.  Colenso BBDO's latest work for Anchor features Santa in a remote location training for his biggest night of the year.

Says Natalie Knight, creative director, Colenso BBDO: "Christmas Eve is always a really long night for Santa. This year, we're revealing some of the magic that goes on behind the scenes at his place which make him so great. Given that New Zealand is his first destination, we're encouraging everyone to leave out a cold glass of Santa fuel, to help him get around the planet."

99 Church Rd image1.jpgDocumentary series Church Road Journeys Of Discovery has picked up a gold trophy at the highly esteemed New Zealand Cinematographers Society Awards. The work was produced at 99 and Raydar's production arm, The Workshop, with in-house director of photography Grégoire Aubourg.

The four-part series follows Church Road's chief winemaker Chris Scott as he visits other passionate Kiwi craftspeople to share in their knowhow and inspiration. The episodes include conversations with fashion designer Kiri Nathan and furniture maker David Trubridge.

Screen Shot 2018-11-30 at 9.28.35 am.jpgAir New Zealand has launched its new Christmas video developed by Host/Havas Sydney, which sees the world's naughtiest children unite in a bid to get back in Santa's good books, after the Big Man accidently leaks his official "naughty list".
'The Nicest Christmas Ever' shows Air New Zealand flying to the rascals' rescue, assembling an International Naughty Kids Summit to tackle the threat of empty stockings.
Knowing that Santa is always watching, the delegation of little darlings pledges better behavior - but when talks stall with the US representative, it falls to New Zealand to save the season.

Key_Visual_Website.jpgGlobal digital agency Isobar has today released 'Augmented Humanity: Isobar Trends Report 2019', an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019, and is available to download at isobar.com.

Written by the innovation and strategy experts across Isobar's 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018. The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

Pat Langton: What really is "digital"?

What is digital (1).jpgA blog written by Pat Langton, creative director/partner of Magnum Opus Partners, Melbourne

The truth is, everything is digital now.

You can stream your favourite TV shows to an endless series of devices as well as TVs, digital radio is on air in over 40 countries, all publications are online, even outdoor billboards are digital now. People consume media - and the ads embedded in it - from all over the world, in all mediums.

There's really no such thing any more as "digital" vs "non-digital". It's all digital. And every marketing company needs to know how to create in it.
Screen Shot 2018-11-30 at 7.21.13 am.jpgWarehouse Stationery has this month launched a new TVC via DDB New Zealand, encouraging Kiwis to put some personalised creativity into their Christmas gift-giving.

The new spot, Gifts for Nan, features Kiwi actor Nikki Si'ulepa surprising her real-life nan (Leiataua) with an escalating series of gifts, produced in-store at Warehouse Stationery.

While Leiataua knew there would be filming, she had no idea what Nikki had lined up, making for a series of genuinely heartfelt reactions.

0.jpgCustomer intelligence agency Perceptive has announced a planned merger with behavioural science specialists Sapien. The combined strength of the two Clemenger Group agencies will lead to a new level of exceptional customer insights and behavioural research for their clients.
Says Chris Pescott (pictured), CEO, Perceptive: "It is with great pride and excitement that I announce the merging of Sapien with Perceptive. I'm thrilled to be working with the Sapien team, and I hold both Mark and Manya in the highest of regards.  I look forward to supporting their vision for the Sapien business moving forward, as it has a unique offering to the market. Based on the success of their offering thus far, it is quite clear that the business has a very bright future."
Natalie_Lam_AdFest.jpgWorld-renown Natalie Lam has been named as Jury President of the Interactive Lotus and Mobile Lotus categories at AdFest 2019.

Originally from Hong Kong, Lam (pictured left) is behind some of the world's most famous digital campaigns for brands like Nike and Spotify. She was part of the original small crew that created Nike+ and also helped build NIKEiD into a profitable sales channel for Nike.

Lam is an international Executive Creative Director, based in New York. Her career spans roles at R/GA and McCann Erickson, and she has led the creative departments of some of the world's most innovative agencies including Razorfish New York and OgilvyOne Shanghai, where she was also Regional Creative Director of OgilvyOne Asia. At OgilvyOne Shanghai, she helped multi-national brands like Unilever, Adidas and The North Face establish a strong presence in China. She joined Google in 2017 as Executive Creative Director of Google's Art, Copy & Code, a boutique special projects agency within Google NY.

NYF AME Awards announces Advisory Council

AMEadcouncilhp-newsmall (1).jpgNew York Festivals 2019 AME Awards has announced the competition's inaugural Advisory Council.

2019 AME Awards Advisory Council

  • Alex Schill, Global Chief Creative Officer, Serviceplan Group, Germany
  • Merlee Jayme, Chairmom/Chief Creative Officer, Dentsu Jayme Syfu, Philippines
  • Tahaab Rais, Regional Head of Strategy Office & MENA Director -Truth Central, FP7/MCCANN MENA & President, McCann Worldgroup MENA Strategic Community, UAE
  • Mick Blore, Chief Creative Officer South Africa & Sub-Saharan Africa, McCann Worldgroup, South Africa
  • Dörte Spengler-Ahrens, Chief Creative Officer, Jung von Matt/SAGA, Germany
  • Zak Mroueh, Chief Creative Officer & Founder, Zulu Alpha Kilo, Canada

Kiwibank explores new creative partnerships

Kiwi bank 11 08 3.jpgAs Kiwibank eyes the future, it is casting its net far and wide in the search for creative agencies to support the next phase of its growth.

Recently appointed head of brand and marketing Simon Hofmann says as Kiwibank evolves, the timing is right to take a fresh look at its creative capabilities.

Says Hofmann: "Kiwibank has an incredible brand that has been developed with a history of fantastic partners. To stay relevant and respect one of New Zealand's most important brands we must constantly ensure we are challenging ourselves. The aim is to build a strong agency eco-system across all layers of the brand.

"We know we have an enviable and truly authentic position compared to our better resourced Australian-owned competitors. We want to continue leveraging that. 
Screen Shot 2018-11-29 at 6.57.41 am.jpg "The Cube, Part Six" from COLLINS and animation studio CATK, Berlin has launched in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration artists/studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

JW-Thumb_2.jpgJohnnie Walker Black label has recently launched a major new campaign "12 Years" directed by Kiku Ohe for Anomaly, New York.

The cinematic spot impresses home the message that Johnnie Walker Black Label takes 12 years to perfect by making that exact timespan its focus, inviting people to reflect on the last 12 years of their life.

Ohe's emotive spot, via Superprime, stars Scottish actress Kate Bracken.


For enquiries, contact alex@rabbitcontent.com.au.

Client - Johnnie Walker Black Label
Agency - Anomaly (new york)
Production Company - Superprime
Managing Directors - Michelle Ross, Rebecca Skinner
Executive Producer - Colleen O'Donnell
Director - Kiku Ohe
DOP - Christopher Blauvelt
Editing Company - Work
Editor - Stewart Reeves
Colourist - Tom Poole, Company 3

ProfilePic (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Corinne Goode, creative director at BBDO San Francisco.

Winner: Waitrose & Partners: Fast Forward. Saying what we all think through a mouth full of Stollen, Waitrose & Partners takes a cheeky jab at the John Lewis Christmas craze. A clever partnership resulting in a humorous piece of adception. READ ON...
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



CB-COVER-NOV-DEC-2018.jpgThe bumper Summer issue of Campaign Brief - which features the annual TVC Production + Content Report - is out soon. 

Subscribe Now @ only $60 per year (airmailed to New Zealand).

To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. 

Campaign Brief is the only advertising creative magazine in the region, which celebrated its 30th anniversary last year.

Subscribe online (where you can also view and read current and past issues going back to 2007).
Nicole Earnshaw[2] (2).jpgNicole Earnshaw has joined Harvey Cameron Group as channel director. In this role Earnshaw will lead one of the largest client teams within this rapidly growing agency.

Earnshaw joins the team with more than 13 years experience in media and communications planning. She previously worked at Sky and TVNZ, and most recently business director at FCB where spent the last 10 years of her career.

Says Cushla Baggott, managing partner - channel, Harvey Cameron Group: "Nicole's experience, energy and enthusiasm make her the perfect candidate for this senior and vital role in our business. She brings extensive experience in retail, government and brand as well as the knowledge of how to drive true collaboration in a full service environment to achieve award-winning results for her clients. We are really excited to have her onboard."
image001 (1).jpgFCB and Testicular Cancer New Zealand have unveiled the 'Testimatic', the world's first Auto Ball Checker that is causing a stir across the globe. The device allows men to have their testicles checked for irregularities and lumps without the awkwardness of being face-to-face with a doctor.

Men step up to the Testimatic, pull the curtain, drop their pants and wait for a urologist or GP to reach through a small opening to check their testicles. The whole process only takes 30 seconds.

Launched at the New Zealand expo, Big Boys Toys, alongside fast cars, barbeques and speed boats, the 'Testimatic' was the ultimate 'hands on' activation, to grab mens' attention. Over the course of the expo, over 170 men got their testicles checked.
PaperlessNewspaper_PR_Image3(1).jpgNo stranger to sustainability, DB Export has just released a series of newspaper ads printed on radio via Colenso BBDO and Franklin Rd.
The long-running "Drink DB Export, Save the Entire World" platform was built on giving the simple act of having a beer a higher purpose. This latest iteration consists of three 'full-page radio' executions, each describing a traditional newspaper ad scene in tongue-in-cheek detail.

Nick_Law_Headshot_1.jpgThe Advertising Club of New York's International ANDY Awards now in its 54th year, has today announced the appointment of Aussie expat Nick Law, chief creative officer of Publicis Groupe, president, Publicis Communications as its new jury chairman. In his position, Law will lead a diverse, global, integrated jury that will evaluate and distinguish the best ideas and the bravest creative work from around the world.
The ANDY Awards are paving the way for greater transparency and an awards process that better serves the creative community. In March this year, the ANDYs presented the first ever live look inside an industry awards jury room, lifting the veil and amassing over 250,000 users who tuned into Facebook Live to witness final deliberations among 18 of the world's most creative leaders.
Wunderman Thompson.jpgWPP is set to merge J Walter Thompson and Wunderman to form global creative, data and technology agency Wunderman Thompson.

The new organization of more than 20,000 people in 90 markets will be fully operational in early 2019. It promises to be distinctively positioned as a provider of end-to-end solutions - through creative, data, commerce, consulting and technology services - at a global scale.

Wunderman and J. Walter Thompson share many core clients, who will now have simpler access to the expertise of both agencies. And, as technology reshapes marketing, Wunderman Thompson will also capitalize on close and long-standing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce and SAP.
8a75cd85-d3e8-46ac-be62-9e6139345229.jpgSpend on digital out of home advertising (DOOH) -- i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls -- is expected to grow 10.1% each year between 2018 and 2021, accounting for the entirety of growth in the out of home (OOH) market as spend on traditional sites begins to decline from next year.

Digital's share of total global OOH adspend is expected to rise to 37.3% -- or $14.6bn -- this year, up from 34.8% in 2017, 32.4% in 2016 and 22.7% in 2012. The rapid growth of DOOH is driven in part by the higher cost-per-thousand (CPM) the format commands, but also the rising penetration of digital panels and the opportunity to combine data-driven targeting with powerful, dynamic creative.
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