Over the past year and a bit, Film Construction has been undergoing something of a quiet transformation, culminating in an upcoming brand shift and a widening focus for the company.

While the focus remains firmly on TVC work - highlighted by the recent signing of up-and-coming directors Hugh Mitton and Michael Humphrey - Film Construction is expanding into the television world further with several acquisition deals being working on with major networks in New Zealand and Australia for both format driven and original scripted television shows.

The video of a couple arguing on the balcony of an apartment and the wife's lover escaping from a window in downtown São Paulo, Brazil, had over 3 million views in the last four days. What no one knew is that it is actually a campaign created by Salles Chemistri - a Publicis Brazil agency - to introduce the new series from the Investigação Discovery channel, "Paixões Perigosas" (Dangerous Passions).

WATCH THE FILM

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Holden "Twitch"
Ogilvy & Mather NZ
When life gangs up on Raymond he develops an irritating affliction. The doctor can't help and alternative therapies come up short. Out of desperation he heads to an out-of-the-way resort and spa. But on arrival he discovers a journey in a true driver's car is the perfect remedy.

Director Steve Saussey and producer Yolande Dewey have left Film Construction to start their own production company 'Stuff and Nonsense (Limited).

Says the pair: "We intend to use our brains and experience to continue to make advertising that people actually want to watch."
 
Visit the website at stuffandnonsense.co.nz
New Zealand:  +64 9 889 1412
Australia:  +61 2 8006 9658

Yolande: +64 21 554 262
Email: info@stuffandnonsense.co.nz

Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world's largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).

On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.

Early indications suggest there are well over 400 Aussies and Kiwis going to the 60th Anniversary Cannes Festival of Creativity this year.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of  the world.

Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm  - and we have emailed out invites. If you haven't got your invite yet, email: michael@campaignbrief.com

bcg2 and Mediacom have teamed up with Sela & Pua (SnP) to launch a new study myth busting campaign to boost mid-year enrolments at MIT.

This campaign confronts the misunderstandings that many prospective students can have about studying. The campaign uses layered channels to drive enquiries to MIT's enrolment call centre or to get more course information from www.manukau.ac.nz.

WATCH THE FIRST VIDEO
WATCH THE SECOND VIDEO
WATCH THE THIRD VIDEO

London International Awards 2013 is now accepting entries. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2012 and 31st July 2013.

See LIA website for details.

This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.

Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience. 

The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October. 

Ad Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.


Colenso BBDO Auckland is a previous $10,000 cash award winner at AdStars.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

Cirkus is has announced it will be returning to the Cannes Lions Festival 2013 with both a 'My Animation Rules' workshop and a Booth in the Palais.

Since Cirkus' first visit in 2009 the company has built a highly successful relationship with the Cannes Lions organisation and with that comes their continued presence in sponsoring and hosting a workshop.

WATCH THE PROMO

Frucor Beverages, together with Colenso BBDO and Unified Brands have relaunched the h2go Pure water brand.
 
The strategic thinking is based around a fundamental shift in how they view the h2go brand. Up until now h2go, and in fact most other water brands, have seen themselves as just that; water brands that come in bottles. This has resulted in a highly commoditised category with little in the way of real differentiation.

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Hell Pizza "Pizza Roulette"
Barnes, Catmur & Friends, Auckland
As part of their campaign to promote Pizza Roulette Barnes, Catmur & Friends Auckland produced a TVC to encourage self harm amongst pizza lovers. At no extra cost people could have one drop of hell fire on a random slice of any pizza. It's as strong as pepper spray. Look out, Granny.

Cannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.

Media Design School's AdSchool has been announced as a four time nominee in the finalist round of the 2013 Bees Awards in San Fransisco. The AdSchool is also celebrating Ben Polkinghorne (centre) and Anna Stickley's (near left with AdSchool lecturer Jeneal Rohrback) wins at Axis.

Says Kate Humphries, Media Design School programme leader: "There were wails of despair and gnashing of teeth when we threw a tricky student brief for the Bees Social Media competition at our AdSchool students.

Colenso has further boosted it's talent roster with the addition of two new staff in the digital/social media team including Neville Doyle and Jessica Blake (pictured).

Doyle joins Colenso directly from the UK with a heavy focus on Social Media. Doyle is a seasoned and highly awarded digital/social strategist who has worked at Tequila/TBWA, The Walt Disney Company, and Momentum and has developed global and pan-European digital campaigns for a number of blue chip brands including Sony PlayStation, Nestle, and Disney Interactive.

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

New Zealand Fire Service "Could you live with yourself?"
M&C Saatchi New Zealand
This ad designed by M&C Saatchi New Zealand shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.

Colenso BBDO Auckland has launched a new spot to promote h2go Water's new designer bottles, directed by Ryan Heron via Flying Fish.

VIEW THE SPOT 

This year, Cannes Lions is to honour YouTube CEO Salar Kamangar with the Media Person of the Year Award.

Kamangar (left) leads the video community that 1 billion people across the globe use to access information, share video, and shape culture.

Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform.  Under his leadership, YouTube's site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube's usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year.

Goodfolk continues to make its mark on the landscape of boutique, multi-disciplinary agencies with two new hires; ex-Colenso BBDO and Droga 5's Mikkel Johannessen (far left) in creative director role and ex-Y&R NZ's Scott Crickett (near left) in the role of design director.

Coke and Leo Burnett Sydney has unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan. 

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

New Zealand Transport Agency 'Flash'
Clemenger BBDO Wellington
In a racing game called Flash, young guys get confronted with the all too real consequences of speeding. The car swerves, crashes, and then something really surprising happens.

CAANZ collective Young, Bright & Broke has rebranded as First Five Rungs and is kicking off its new name with an industry event at The Windsor Castle, Parnell on Thursday, June 6 from 6:30pm.

Make sure your name is on the door - all RSVPs must be made by Friday 31 May. There's a $5 door charge, which will cover your first drink.

The collective is still singing the same tune - providing a stage for young ad folk to be informed, inspired, engaged, and to have the odd knees-up.

RSVP by 31 May 2013, to firstfiverungs@caanz.co.nz.

By Simon Veksner, head of ideas, Naked Communications Australia

On being presented with a piece of work, clients, suits and planners are inordinately fond of asking us to "demonstrate that it's a big idea."

For this we have to prepare multiple executions, in multiple media... and above all, "show us how it would work in year 2, year 3 and year 5." But in reality, Year 2 never comes.

READ MORE...

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

MINI "Driving Dogs"
DraftFCB NZ
MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.

How will New Zealand perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Frucor V "The V Motion Project"
Colenso BBDO Auckland
By hacking Kinect motion tracking software and combining it with audio production software Colenso BBDO, Auckland created The V Motion Project, a tool that could transform the body's movements into music.

Waikato based, King St has developed a uniquely local outdoor and radio campaign for Lion Breweries' Waikato Draught since being appointed to the brand in November.

LISTEN TO THE SPOT - WDRADIO_weddings.mp3

CAANZ and AUT University, along with New Zealand's leading Media Agencies have teamed up to provide an in-depth media course for mid-and-senior-level marketers responsible for decisions on how and where to spend the marketing budget to better equip them to achieve the optimum return on investment for their media spend.

Click here to download the course information - CAANZ- Media Course 2013.pdf

SKY's new channel, 'JONES!' has brought back the shows of yesteryear and with them TV's greatest stars (before they turned to infomercials, reality television and the odd novelty pop single) in a series of new radio spots and print ads via DDB New Zealand.

VIEW THE CHUCK NORRIS AD
VIEW THE MR. T AD
VIEW THE WILLIAM SHATNER AD
PLAY THE CHUCK NORRIS SPOT
PLAY THE MR. T SPOT
PLAY THE WILLIAM SHATNER SPOT

The OMD Auckland office took a timeout from the throes of media on Tuesday to spend the day volunteering at Dominion Road Primary School in Mt Roskill, Auckland.

The "Do Good Day" staff initiative was a chance for OMD to give back to the community and to positively contribute to its stakeholders. OMD puts a great emphasis on Corporate Social Responsibility and views it as an integral component to its ongoing success strategy and key to employment satisfaction.

A new piece of iconography was unveiled last week at the sell-out Axis Awards ceremony and only a handful of creative agencies and production companies in Auckland, Wellington and Sydney have the new trophy taking pride of place in the display cabinet.

Antonio Navas, the 2013 Axis Awards convener of judges took to the stage to reveal the stunning new totem of creativity, a collaborative artwork created by Blake Enting and Cassidy van Dyk of Saatchi Design Worldwide, and sculptor Terry Stringer.

How will NZ perform at Cannes this year? Over the next month in the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...


YWCA: Demand Equal Pay

Yahoo! New Zealand has today announced the appointment of a new senior management team promoting Marcus Forbes (far left) to the role of general manager, media and Louis Niven (above right) to the role of general manager, sales for Yahoo! New Zealand.

Mobile Embrace has announced today a partnership with leading global games publisher Rovio - the maker of one of the world's leading apps of all time, Angry Birds.
 
New Zealand brands and advertisers can now for the first-time, purchase guaranteed targeted inventory on Angry Birds and Rovio's other world leading games apps - Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies and Angry Birds Star Wars. Rovio also recently added leading children's entertainment franchise The Croods to their suite of leading games apps.

VIEW ANGRY BIRDS AD FORMATS

Hot on the heels of his award winning documentary Storm Surfers 3D, Film Construction director Justin McMillan's latest project '1 Day In Paradise' is one of 20 films made by top Australian filmmakers as part of a short film challenge and campaign via SapientNitro Brisbane set against the inspiring backdrop of Tropical North Queensland.

WATCH THE FILM

DraftFCB's Kelly Lovelock and Hywel James have nabbed the Grande ORCA (at the Montecristo Rooms in Nelson Street, Auckland) for their much talked-about Prime TV 'Call Girl' promotion. They walked away with the Martin Horspool Grande ORCA trophy, a $50,000 (ratecard) radio campaign for their client and a trip for them both to the Cannes Lions, all courtesy of The Radio Bureau. Judges commented that Lovelock and James' entry was "Quite simply brilliant!", "Excellent use of the medium" "A winner" in every respect and "loved it" for being "inventive and risqué".

bcg2 and the Kingdom of Tonga's Ministry of Commerce, Tourism and Labour has launched a new trans-Tasman tourism marketing campaign on 12th May. This new campaign builds on the 2012 launch of Tonga as 'the True South Pacific', and shows the unique natural beauty, culture and holiday experiences available across the 176 islands within the Kingdom of Tonga.

WATCH THE IT'S TRUE SPOT

Ben Eagleton is thrilled to announce that he's found a new permanent home at 29 Hutchinson Street Surry Hills.
 
"Since going freelance about 8 months ago, I've been mulling over the idea of setting up my own grading facility again. I came to the conclusion that the best way forward was to set it up within an existing post house because of the synergies that would exist between the two companies. My first port of call was Fin Design as I've known the team there for years and have a high regard for their work.

To view some of Ben's latest work, please visit http://www.beneagleton.com.

For all bookings, please contact Louisa Eagleton or Ben Eagleton at contact@beneagleton.com. 

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Troy Hitch, senior vice president and executive creative director at EnergyBBDO/Xi Chicago.

READ HIS REVIEW