Screen Shot 2015-04-28 at 10.46.09 am.jpgColenso BBDO has won a Webby in Best Use of Online Media for Burger King 'Anti-PreRoll' and has been voted People's Voice in Best Use of Social Media for Burger King 'Motel Burger King'.

With nearly 13,000 entries from all 50 US states and over 60 countries worldwide, it was the biggest year in the awards' history.

Andy_DiLallo_MCSaatchi-web.jpgM&C Saatchi Australia has pulled off the creative coup of the year, snaring Andy DiLallo from the chief creative officer gig at Leo Burnett to the newly created role of chief creative officer.

DiLallo, one of the most awarded creative directors in the region, has been at Leo Burnett for eight years, joining as joint ECD (together with Jay Benjamin, his creative partner at the time) in April 2008 from Saatchi & Saatchi New Zealand.

DiLallo is one of Australia's most celebrated Creative Directors. After arriving in Australia only 11 years ago, his volume of awarded work can only be described as extraordinary and has him ranked the fifth 'Top Chief Creative Officer' in the world.
The appointment will enable Tom McFarlane, who remains as M&C Saatchi Regional Creative Director, to focus on key business within the agency's global network which has undergone significant recent growth.
Ben Welsh will continue as Executive Creative Director across the expanding M&C Saatchi Group in Sydney while Paul Taylor will continue as ECD of the growing Melbourne office.
ch-auckland3.jpgWhybin\TBWA New Zealand was today able to confirm that, following an extensive competitive pitch which began in late 2014, the agency has been appointed lead advertising and brand partner for Auckland International Airport (AIA) along with its media partner Spark PHD.
Whybin\TBWA New Zealand Group CEO Todd McLeay says that the team is naturally delighted to win such a prestigious and interesting account.

Cannes Lions announces Glass Lion jury

b-4mE3WkgJVvEgDLqWYJERsydJ70W5siPRiXvSAdh60.jpgThe nine members of the first Glass Lion: The Lion for Change jury have today been announced by Cannes Lions.

The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

They are:
  • USA - Cindy Gallop (left), Founder/Chief Executive Officer, IfWeRanTheWorld/MakeLoveNotPorn - President
  • Brazil - Marcello Serpa, Partner/Co-President of the Board, AlmapBBDO
  • France - Catherine Emprin, Managing Director, BETC
  • India - Tista Sen, National Creative Director & Senior Vice President, J. Walter Thompson
  • UK - Laura Jordan Bambach, Creative Partner, Mr President
  • UK - Nick Bailey, Chief Executive Officer/Executive Creative Director, Isobar
  • USA - Susan Credle, Chief Creative Officer, Leo Burnett
  • USA - Gail Heimann, President, Weber Shandwick
  • USA - Jennifer Siebel Newsom, Founder & Chief Executive Officer, The Representation Project
  • USA - Elizabeth Nyamayaro, Senior Advisor to Under Secretary-General UN Women, Head @HeForShe Campaign
NZTA-CRINGE.jpgNZTA, via Clemenger BBDO, Wellington, has launched its new drink driving campaign warning drivers to understand the new blood alcohol limits.

Directed by Adam Stevens at Robber's Dog, this spot aims to change old drinking habits that are engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit.

DREW-FIN-VFX.jpgLeading Australian VFX and design boutique Fin Design+Effects has progressed its VFX team with the appointment of the highly respected and awarded Drew Downes as VFX supervisor.

Australian born Downes started his career at Mesh22 and Postmodern, before moving onto MPC London and more recently in the position of creative director at MassMarket NY. It was here that he picked up an Emmy for his work on NBC's "Sunday Night Football".

"We've been keeping a close eye on Drew's career over the years and when we had the opportunity to bring him on board we did not hesitate," says Emma Daines, owner/managing director of Fin Design+Effects.

Downes comes to Fin with a wide range of experience in production spanning live action to visual effects.
Risk-Reward.gifThe attitude that we have towards risk in our industry is embarrassingly amateur.

And I'm pointing the finger at both agencies and clients here, who tend to fall into opposite but equally naive traps.

The agency view, most commonly (but not exclusively) heard from creatives, is that "safe advertising is actually more risky than risky advertising." The theory here is that if advertising is 'vanilla' it "won't cut through" and is therefore likely to be useless. They rail against clients' "conservatism", and wish their clients would have 'more vision' or, moving further down the body, 'more balls.' READ ON...

Executive producer Kim Wildenburg joins Exit

KimWildenburg.jpgAs of May 4th executive producer Kim Wildenburg will join the team at trans-Tasman production company Exit, which has offices in Auckland, Sydney and Melbourne.

Wildenburg will be continuing where ex-MD Corey Esse left off, working alongside executive producer Emma Lawrence and founder Henrik Dannerfjord overseeing the Exit roster, whilst maintaining the company's commitment to creative storytelling and filmmaking.

Recently relocating back home to Sydney after working much of the last 11 years in the United States, Wildenburg most recently has been running the Mill's design and content division, Mill+ out of Los Angeles. While at Mill+ Wildenburg managed a diverse team of directors, designers, editors and animators, working across multiple platforms from traditional live action commercials to interactive experiences, art installations, gaming, and other alternative forms of media. With her wealth of experience in live action, vfx and design, Wildenburg has produced many award winning campaigns for global clients such as Nike, Coca Cola, Gatorade, Google, The Oscars, and most notably the 2014 Pepsi Super Bowl campaign. In addition to that, her work for the 'It's On Us' campaign, which featured numerous high profile celebrities standing up against sexual assault, saw Wildenburg and her team invited to the White House, where her film was premiered by President Obama and Vice President Biden.
Dogs Don't Judge[MAGGIE].jpg'Maggie', the second execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in today's NBR.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's all a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, with more to be unveiled over the upcoming weekend.

MBM-BEACONS-2015.jpgMBM (pictured) has taken out CAANZ Media Agency of the Year for the second year running at the annual Beacon Awards, held last night in Auckland.

SparkPHD was awarded Best In Show for DB Breweries 'How 60,000 fans paid $30 each to become our media channel' which contributed to DB Breweries being crowned Advertiser of the Year.

The Beacon Awards recognises the power of innovative and highly effective media solutions to leverage the creative message and connect with and engage customers to achieve outstanding results for clients. The focus is on strategy and implementation rather than the creative.

NZTAMISTAKES.jpgNew Zealand has scored a further 15 Pencils on the final day of D&AD judging in London, bringing the Kiwi total to 23 Pencils.

Colenso BBDO Auckland scored four Pencils: for New Zealand Breast Cancer Foundation 'Breast Cream' in Direct; BNZ '$HRED' in Direct; Tip Top 'Back to Nature' in Outdoor; and Mars 'Talkies' in Writing for Advertising.

Clemenger BBDO Wellington also won four Pencils, two for NZTA 'Mistakes' in Film Advertising, one for NZTA 'Mistakes' in Writing for Advertising, and one for NZTA 'Tinnyvision' in Branded Content.
deadline_animation_gif2.jpgIt is the final day for agencies to enter their work into Cannes Lions, Lions Health and Lions Innovation. All entries must be completed online by end of play today UK time (Friday 24 April) to be considered.

If you want help with your submissions, or need to discuss an extension, please contact Cannes Lions.

d&adnz.jpgDDB New Zealand and Clemenger BBDO Wellington have both scored a White Pencil each at D&AD on day two of the judging in London.

DDB won a White Pencil for its 'We Compost Weekend' campaign in the Creativity for Good / Advertising & Marketing Communications - Brand / 2015 category and Clemenger BBDO Wellington has scored its White Pencil for NZTA 'Mistakes' in the Creativity for Good / Advertising & Marketing Communications - Not for Profit / 2015 category.

This brings New Zealand's total D&AD Pencil tally so far to eight.
Dogs Don't Judge[BUSH].jpgThe first execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in the Business section of today's NZ Herald.

The new work is an extension of the Pedigree 'Found' campaign which launched last week.

It's believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.

The campaign also features radio spots, three of which have been released today with more to be unveiled over the upcoming weekend.
PastedGraphic-1.jpgIncumbent agency Sugar&Partners has beaten off up to 3 unnamed agencies in New Zealand to secure the South Australia Tourism account this time for a digitally led interactive campaign.
Says Stacy Cant, head of marketing NZ, SATC: "S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way."

The campaign is set to launch In the middle of the year.
D&AD New Pencil Line-up 2015.jpgLeo Burnett Sydney and Leo Burnett Melbourne have won two Pencils apiece after the first day of D&AD judging in the press, radio and writing for design categories, held at The Old Truman Brewery in east London.

Colenso BBDO, Auckland has scored three Pencils in the Radio category, two for Mars K9FM, the other for Mars 'Talkies'; while Whybin\TBWA\Dan Auckland has won one Pencil for 'Talk Rugby Like a Pro' for New Zealand Media and Entertainment in the Writing for Design category and Alt Group Auckland has a Pencil for 'Twenty Six Characters for Alt Group' in the same category.

The UK is leading the country pack, with 11 Pencils followed by Brazil and South Africa with six Pencils apiece. New Zealand has scored five pencils, followed by the US and Australia with four Pencils each.

The D&AD Awards will be held in London on May 21 where the colour of each D&AD Pencil will be revealed.
TOMJULES-thumb-400x298-136353.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Tom Martin and Julian Schreiber, executive creative directors and partners at Cummins&Partners, Sydney.

Winner: Volkswagen Das Welt Auto. This was the stand out for us. Forget big budgets and special effects, this ad wins simply for its keen universal insight about the parents and the millions of innocent (and frankly obvious) white lies they tell their kids throughout childhood. It then beautifully uses that truth to make an unexpected point about those same parents selling their second hand car to those kids. Both of us remember the oh-so-shady dealings our own parents did. For shame. READ MORE...
Screen Shot 2015-04-22 at 8.29.04 am.jpgThe Communications Council has today issued a call for entries for the 2015 APMA Star Awards, which will mark the ceremony's tenth anniversary.

Agencies are invited to submit entries until 6.00pm 29 May 2015. All member agencies of The Communications Council are eligible for the APMA discounted member rate for submissions.

Recognising the most outstanding promotional and experiential marketing work across Australia and New Zealand, entries will be assessed by a panel of industry experts on strategic relevance, originality, creative execution and effectiveness.

oOh! Retail_Maggi_Sylvia Park, New Zealand.jpgMaggi's latest 'You and Maggi Cooking Up Fresh Ideas' campaign to promote its new contemporary flavours has been boosted through a first in New Zealand - retail advertising panels that dispense a discount coupon for the range.

The dispensing ShopaLite technology - an initiative of retail advertising leader, oOh!media - features a button on the advertising panel that, when pressed, gives the shopper a coupon to receive a discount off the purchase  of Maggi's recipe bases range.

The three specially built panels stand out in shopping centres across New Zealand and are part of a much larger six week oOh! Retail campaign with the potential to deliver more than six million New Zealand shopper contacts.
liaradio.jpgTom Eymundson (left), CEO of Pirate Group, has been named as jury president for the 2015 London International Awards (LIA). Eymundson will preside over the Radio & Audio jury.

Alongside Eymundson, on this year's Radio & Audio jury will be Simon Blaxland, Jill Cheris, Jill Kershaw, Chris Smith and Paul Wauters.

Says Eymundson: "As this year's president, I'm looking forward to presiding over an esteemed jury, engaging in discussion on ideation, craft and innovation.  It's my responsibility to help mine to celebrate great radio and audio that not only resonates now, but shapes where we as an industry are heading in the future.
tuicricketheader.jpgThe shortlist for the Asian Marketing Effectiveness & Strategy Awards has been revealed, which include 27 entries from New Zealand.

A 108-strong jury panel of senior agency heads and leading client marketers selected 289 finalists from over 1,100 entries.

The following number of entries has been shortlisted in each awards section:
Effectiveness:  New Zealand: 15; Australia: 18; Total: 116
Media Strategy: New Zealand: 6; Australia 10; Total: 73
Digital Strategy: New Zealand: 5; Australia: 7; Total: 65
Data & Analytics: New Zealand: 1; Australia: 4; Total: 25
e-Commerce: New Zealand: 0; Australia: 0; Total: 10
Screen Shot 2015-04-21 at 7.14.38 am.jpgAfter being deemed having a name too vulgar for the American market, the maker of superbly comfortable underwear for men Comfyballs, has made a short commercial to show that balls can be epic and majestic and not really vulgar at all.

That went well with UK, US and Norwegian media (some questioned, however, whether this was the most daring male underwear ad ever), until YouTube took it down, due to nudity, over the weekend.

Andy_wyeth-web.jpgKiwi expat Andy Wyeth, who began his career as a junior art director with TBWA/Whybin, Auckland in 2007, has taken the creative director role at BBDO Düsseldorf - effective May 1.

Wyeth combines digital expertise with creative design and strategy know-how, joining from the Düsseldorf-based agency Parasol Island, where he has been lead creative interactive for the past four years, engaged in the creative management of film, animation and digital communications for clients such as Barmer GEK, toom, Jeep and the Rewe Group. His previous employers included M&C Saatchi and Scholz & Friends in Berlin.

Among other responsibilities, Wyeth has been in charge of the national development and implementation of digital strategies and the adaptation of international campaigns in Europe. He began his career with TBWA/Whybin, Auckland in 2007, working for such clients as Absolut Vodka, Adidas, Apple, Playstation and Westfield before heading to Germany in mid 2009.

Says Darren Richardson, chief creative officer at BBDO Düsseldorf: "Andy brings with him years of digital experience working in well-known hot-shop agencies. Having him on board with make us more agile and strengthen our role as the most creative agency network in Germany." 
Spikes Asia 2015.jpgReturning to Singapore as the region's most prestigious award for excellence in creative communications, Spikes Asia has opened delegate registrations for this year's Festival of Creativity.

Running from 9-11 September, the three-day Festival will include seminars, tech talks and forums from both international and local industry leaders across a wide variety of topics reflecting the issues faced by professionals in the region.
Screen Shot 2015-04-17 at 9.30.51 am.jpgTo coincide with the launch of Coca-Cola Life in New Zealand, Coca-Cola South Pacific has revealed its TVC for the new brand via Ogilvy New Zealand.

Based on the locally created 'Let Life Surprise You' core creative, the new ad captures the reactions of the remote community of Otira as they become the first New Zealanders to get a taste of the new drink.

Screen Shot 2015-04-16 at 1.18.28 pm.jpgbcg2 has just completed new work for New Zealand's leading DSLR brand, Canon New Zealand.

The short online film was shot by director, Tim Parsons of Exposure Films and supports a retail activation campaign. Aimed at experienced and enthusiast photographers, the story shows how changing your lens can take your photography to the next level.

203100 mobile eDM header 320x174.jpgThe call for entries into the 2015 TVNZ NZ Marketing Awards is open.

Now in its 24th year, these Awards recognise and celebrate the skills, expertise and work of marketing professionals that result in great business outcomes for their organisations as well as providing thought leadership for the industry.  The only awards programme in New Zealand that focuses on the business benefits of great marketing, the TVNZ NZ Marketing Awards are judged by senior marketers and leading CEOs. Taking home one of these awards is therefore recognised as an honour in the industry; a mark of brilliance, drive, and the ability to achieve.

Tickets to the Beacon Awards close 4pm today

Screen Shot 2015-04-16 at 10.27.40 am.jpgTickets to the 2015 Beacon Awards in association with NZME close today at 4pm.

The event will be held on Thursday, April 23 at Viaduct Events Centre, Halsey Street, Auckland.

Drinks from 6.30PM - 7.30PM.
Show starts at 7.30PM.

Contact the CAANZ team now on 09 303 0435 to buy your tickets.
Screen Shot 2015-04-16 at 10.02.03 am.jpgAward-winning commercial director John S. Park has teamed up with Hyundai and Innocean Worldwide to deliver this inspiring film that helped a 13-year old girl from Houston send a message to her astronaut father who is hovering high above earth in the International Space Station.

slide1.jpgNew York Festivals Torch Awards has announced the 2015 finalist teams who will compete in the 60-Second Spot Challenge taking place in New York City on May 20th.

The finalist teams, comprised of 18-25-year old creatives from around the world, will start the day with a mentoring session with 2015 executive jury members who will help them polish their pitch. Finalist teams will present their 60-Second Spot campaign before a panel of jury members, including representatives from The Project Solution and prominent judges recruited from the 2015 executive jury. The 2015 Grand Winning Team will be announced live at the New York Show gala on May 21st.
Screen Shot 2015-04-16 at 7.32.45 am.jpgIt's that time of year again where The Pool Collective awards an emerging artist with $10,000 towards the fulfillment of their own photographic project.

Now in its sixth year, The Pool Collective is pleased to announce that it is expanding the call for entries across the Tasman Sea, with submissions now open to New Zealand residents.

Entries close midnight Thursday 30 April 2015. No late entries will be accepted. For further information on how to enter please visit or email
62695_TipTop Icecream.jpgThe One Club has released the final round of finalists for the 42nd Annual One Show Awards.

Colenso BBDO is the only NZ agency which has made the cut with its 'Back To Nature' campaign for Fonterra's Tip Top making the Design shortlist.

No Kiwi agencies were listed on the Branded Entertainment or Responsive Environments shortlists.


Producer Emma Thompson joins Photoplay

PHOTOPLAY_Emma_Thompson.jpgPhotoplay has announced its appointment of Sydney producer Emma Thompson. Thompson will be joining the production team led by EPs Oliver Lawrance and Florence Tourbier as well as producers Bonnie Fay and Suzanne Kim.
Thompson is well known on the production scene where she has been freelancing for the past 12 years with Australia and NZ's most awarded production companies and more recently a regular with the likes of Finch, Collider and Goodoil.

Her experience is broad and varied, ranging from facilitating large overseas productions both locally in Australia/ NZ and overseas, and collaborating with directors of all genres including comedy, drama and high-end VFX.
Says Lawrance: "We're really excited about Emma coming onboard, she's a fantastic producer and all-round lovely person. She's sharp and fun, and brings with her a wealth of industry knowledge and film experience. She'll be a great asset to the Photoplay family."
To contact Thompson, email her on
richard-hodder_lion-rock-piha.jpgCase Study: When Corona Extra came to the Piha Surf Life Saving Club (PSLSC) late in 2014 with an ambitious idea, neither parties could have envisaged the results that followed.

Says Stephanie Scard, Corona: "Corona Extra has always been closely aligned to the surf community, so when we heard that the PSLSC was on a drive to raise funds for an important redevelopment, we approached the club with the idea to bring the two surfing icons of Piha and Corona Extra together - to create something very special."

ANZ-ad-new.jpgSparkPHD, NZME and ANZ all collaborated to create this month's winning Ad of the Month newspaper ad for ANZ.

Judges agreed that "it was a hugely topical ad that used the newspaper medium in a way that only newspapers could.  It was an economical use of space which goes to show that good things can be done in small spaces".
Octographer-and-camera.jpgOctopuses have long been known as creatures of the deep, mythical and mysterious beings found in the darkest oceans... Who knew all they wanted you to do was say cheese?
Sony, Kelly Tarlton's Sea Life Aquarium, animal trainer Mark Vette and FCB New Zealand have come together to give the world its first Octographer - an octopus that has been taught to take photos on a Sony TX30 underwater camera in New Zealand.

3.jpgThe fear of losing your dog is universal to all dog owners, but smartphones may now hold the key to finding lost dogs - by outrunning them with digital ads, thanks to Pedigree and Google's new app and campaign via Colenso BBDO, Auckland.
Pedigree, with the help of Google, want to make lost dogs a thing of the past with their brand new NZ-developed project 'Found'.

If a dog goes missing, every second counts. Pedigree has created an app that allows dog owners to pre-register their dog. If a dog is lost, the owner can use the app to send out a real time, geo-targeted message to people in the vicinity.

When an owner hits 'LOST' on the app, a pre-registered 'lost dog' advertisement featuring their dog is created and instantly served across the Google Display Network within a 1.5 mile (2.5km) radius of the owner. A push notification is also sent via the app to other owners have who signed up.

eduardo.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eduardo Perez, creative director, Inbrax, Santiago, Chile.

Winner: Volkswagen, The Choice. No need to say that Volkswagen has no trouble to reinvent itself. After seeing many Volkswagen commercials, they always surprised me with something new. Although, they are saying the same old thing, the resource used to show that the main character prefers the car is different. In this particular case I highlight the script, a key element to create the perfect atmosphere for the story to work. READ MORE...
Crowne Plaza Christchurch artists impressions.jpgAfter a competitive pitch, Designworks (part of STW Group) has been appointed to the largest interior design hotel project currently in New Zealand and a landmark project for Christchurch.

The former Forsyth Barr building will be transformed in the next 18 months into Crowne Plaza  Christchurch - a 200 room hotel, with bars and restaurants.

Moth Projects signs director Luke Shanahan

LukeMoth.jpgCB Exclusive - Moth Projects has announced the signing of director Luke Shanahan.
Says Jeff Darling, Moth Projects: "Luke's perception of character and cast placed against his narrative approach brings a unique edge to any storyline he touches. Having Luke as part of Moth for me brings a collaboration of true worth."



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