ASB achievements[1]2.jpgASB has launched its latest campaign via True, revealing how Kiwis measure progress in their own lives and what it means for them to be one step ahead.

To gain insight into how Kiwis define and measure progress, ASB surveyed more than 1,000 people from across New Zealand.

ASB general manager marketing Shane Evans says the research overwhelmingly reveals New Zealanders' historical marker of success has shifted with 90% of respondents relating progress to their and their family's wellbeing over material possessions.

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Screen Shot 2018-02-21 at 6.16.21 am.jpgWith a declaration of 'it's what's inside that matters', Huckleberry NZ has just launched a cheeky, unusual TVC via Rainger & Rolfe, as part a new EcoStore Xventure television show sponsorship.

Says Richard Lees of Huckleberry NZ: "Everyone knows organics are the future but we also have to talk about what makes organics special. The reality is organics are now a beautiful, mainstream option. The foods all taste delicious, the fruit and vegetables are outstanding and our on-shelf products come from a sustainable manufacturing environment. All of which says 'good for you and good for the planet.'"

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Screen Shot 2018-02-20 at 11.11.07 am.jpgAging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher.

The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.

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Luis+Paulo+Gatti.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Luis Gatti, associate creative director, Saatchi & Saatchi, Dubai.

BEST TV
Winner: Nike 'Nothing Beats a Londoner'. The film is funny, and I know its in the right tone and mood for Londoners. The behavior of arguing "who is in a worse situation" is funny. I identified with this situation and I believe that many people have had the same feeling. The script and the way the film was run only made the idea even better. READ ON...
SUSAN HOFFMAN (1).jpgThe Australasian Writers and Art Directors Association (AWARD) has announced Susan Hoffman (left), co-chief creative officer of Wieden+Kennedy, as chair of judges for the 39th AWARD Awards.

Known to challenge the status quo, Hoffman is behind some of W+K's most memorable and game-changing ads, including Nike's "Revolution", Old Spice's "The Man Your Man Could Smell Like" and Chrysler's Super Bowl spots starring Eminem and Clint Eastwood.

As co-chief creative officer, Hoffman currently oversees the entire W+K global network. Under her leadership, W+K was awarded 2017 AdWeek Global Agency of the Year, and included on Fast Company's list of Most Innovative Companies.

AWARD chairman Mike Spirkovski said this is a rare opportunity to learn from a true icon of the industry.
CB-CANNES-2018-invite.jpgEarly indications suggest there are hundreds of Kiwis and Aussies  (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2018 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay, boutique Design and VFX house Fin, based in Sydney and Shanghai, and global music licensing company Audio Network will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 18 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgFIN-LOGO.jpegScreen Shot 2018-02-19 at 11.09.35 am.pngSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
Screen Shot 2018-02-19 at 7.54.10 am.jpgWWF New Zealand and WiLD Studios have today issued a challenge to creative agencies all over the globe to become part of Project Extraordinary, a collaboration that aims to give sustainability an irresistible appeal among consumers, for the chance to have their work shown at the Cannes Lions 2018.
 
The challenge: develop a short-form video concept that demonstrates how sustainability is desirable and sexy. The objective of the content is to change the behaviour of 1 billion consumers globally by encouraging them to make more than 50% of their purchases with sustainability as one of their top 3 decision triggers by 2020.

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Damon Stapleton: Listen to the dead man talking

gary-gilmore-11730320-1-402.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"You have to choose the move that feels right sometimes; that's what intuition is." - Magnus Carlsen. World Chess Champion. Grandmaster at the age of 13 and 148 days.
 
On January 17, 1977 Gary Gilmore (pictured left) was executed by firing squad for two murders he committed in Utah. His final words. Let's do it.

In 1988 Dan Wieden read these final words in a newspaper and said if we changed that to 'Just Do It', it would work perfectly for that little running shoe company we have as a client.

Nike. Just Do It. The most famous line in advertising came from a dying man's final words.
Lotto-nz-truck.jpg
Lotto New Zealand has launched the third instalment in its Imagine series, which began with 2015's hugely successful Pops'Gift, followed by the equally poignant Mum's Wish in 2016.

This latest instalment under the Imagine platform is inspired by the true story of a Kiwi bloke who won $15 million, honoured a promise made long ago, and went halves with his mate. From that inspiration, DDB NZ crafted the story of Armoured Truck, the hair-raising tale of a mate who kept his promise.

While the last two Imagine stories have focused on families whose lives are transformed by a Powerball win, this new story revolves around two friends who as armoured truck drivers spend every day together just a few feet away from their dreams.

Ian Strange Studio joins Scoundrel Projects

IAN_STRANGE_PORTAIT_72dpi.jpegScoundrel has announced a new partnership with Ian Strange Studio for unique artistic projects in Australia, New Zealand and Asia.

Based between New York and Australia, Ian Strange is one of Australia's most acclaimed contemporary artists. His multifaceted exhibitions and projects include film, photography, sculpture painting and installations. He has held exhibitions at The National Gallery of Victoria, Standard Practice Gallery New York, the Canterbury Museum, the Art Gallery of South Australia, FAC and Cockatoo Island's Turbine Hall. He has created large scale public art projects in Detroit, New York, Ohio, Australia, Norway, New Zealand and Poland.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
image002.jpgAir New Zealand has developed an interactive online experience via True allowing people to explore the best New Zealand has to offer using emojis.
 
Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway. This will then automatically generate a link to a personalised map of New Zealand for them, with emojis highlighting points likely to be of interest.
Screen Shot 2018-02-14 at 10.48.04 am.jpgAcknowledging exceptional talent from within, MediaCom has today announced the appointment of Willie Pang, currently chief operating officer, to the role of CEO of MediaCom Australia & New Zealand. Pang will take the reins from Sean Seamer, MediaCom's incumbent CEO following Seamers' recent appointment as CEO of Supercars Australia.
 
Joining MediaCom in 2015 as chief digital officer, and then promoted to chief operating officer in July 2017, Pang has become an invaluable asset to the agency's people and clients.
Screen Shot 2018-02-14 at 10.19.21 am.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, head of Creative Shop, Greater China at Facebook.

Story School runs on Thursday 22nd March 2018 from 2:30pm to 5:30pm during AdFest 2018, which runs from 21st to 24th March at the Peach Royal Cliff Resort in Pattaya, Thailand.
Screen Shot 2018-02-14 at 10.19.06 am.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives on Thursday 22nd March 2018, 12:15pm to 2:30pm at the Peach Royal Cliff Resort in Pattaya, Thailand. The Summit will be chaired by Steve Davies, chief executive of the Advertising Producers Association (APA) and executive vice president of the Commercial Film Producers of Europe (CFPE).
Screen Shot 2018-02-14 at 6.43.14 am.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

BEST TV
First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Screen Shot 2018-02-13 at 10.47.02 am.jpgThe 2018 Investec Super Rugby season promises super-fast entertainment like no other.
That's the simple proposition bought to life via New Zealand Rugby's new #DontMissAThing campaign from Sugar&Partners.
 
Director Jason Bock from Flying Fish used a high-speed Phantom camera hurtling down a track at 85km per hour, filming it at 1000 frames per second to slow down the spectacle so Kiwis, "Don't miss a thing".

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L_GL_L494_18_IMG_LR_DRAGON_CHALLENGE_999STEPS_3_resized.jpgFollowing on from the 'Pikes Peak,' 'Empty Quarter' and 'Inferno Downhill' challenges; in this, the latest of the Driven Challenges series, viewers witness the New Range Rover Sport become the first vehicle ever to tackle the 999 steps of Tianmen Mountain, China, part of a global campaign which is currently airing in New Zealand.

Driven by 2017 Le Mans 24-hour class winner Ho-Pin Tung, the new Range Rover Sport challenged the near 45-degree feat after racing up the 99 turns of Tianmen Shan Big Gate, the winding mountain road heralded as one of the most dangerous and spectacular in the world.

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BETTS.jpgBlockhead VFX has announced the appointment of Richard Betts to the role of lead flame artist across its Auckland and Sydney studios.

Before the completion of his recent 5 year tenure at Fin Design + Effects, Betts completed a seven year stint at world renown post production facility "The Mill" London. Over recent months, Betts has had the pleasure of working with some of Australia's most talented directors including; Steve Rodgers, Simon Mcquoid and Paul Middleditch.

Says Stefan Coory, co-founder, Blockhead: "I have been wanting to work with Richie again since our days together at The Mill London and am absolutely thrilled to have him join the team. Not only is Mr Betts a world class talent.. he may just be one of the most affable gents in the business. His portfolio speaks for itself, I feel it speaks volumes to the level of craft and passion he puts into every project."

Blockhead has continued to quietly expand its offering to Australasia over the last few months with a number of additional hires, including the much loved senior producer Dawn Walker fresh from Alt.VFX late last year.
69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 is fast approaching. Entries must be in by 11:59pm GMT, this Wednesday, 14 February.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE
Child_replacement (1)-thumb-400x209-246673.jpgGunn Report, the global index of creative excellence in advertising, has today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline - and the companies behind them.

Pedigree's humorous 'Child Replacement Programme' campaign in New Zealand, created by Colenso BBDO Auckland has ranked #3 most creative campaign in the world. The campaign encourages parents to adopt a dog once their children have left home.

Colenso BBDO has ranked #10 agency in the world.
feb16.jpgThe One Show 2018 and the ADC 97th Annual Awards has extended its final entry period by exactly one week. Both shows will continue to accept entries until this Friday, February 16.

February 16 is also the deadline for all entrants to complete their entry processes. Any oneshowadcannual.jpgunfinished entries run the risk of being removed from contention. All physical work must arrive in our New York offices no later than Friday, February 16 at 6:00 PM EST.

Whether you're looking to become 'famous famous' with The One Show, or wishing to show 'where craft will take us' with the ADC Annual Awards, you have one more week for your chance to win an esteemed Pencil or Cube.

ENTER THE ONE SHOW
ENTER THE ADC ANNUAL AWARDS
campaign_gottlieb-20160601104647409.jpgCannes Lions has today announced Chloe Gottlieb (left), EVP, US chief creative officer R/GA as the ambassador of this year's See It Be It programme, taking over from last year's lead Madonna Badger, chief creative officer, Badger & Winters. Madonna Badger will continue to be involved with the project in the role of chair, in a three year appointment.

Now in its fifth year, See It Be It is a career development and acceleration programme for women in the creative communications industry who face diversity challenges and want to lead the way for change.
NZOC EarnTheFern_1 (1).jpgThe New Zealand Olympic Committee and Saatchi & Saatchi New Zealand have released their new brand platform - Earn the Fern. The first iteration is an integrated campaign supporting the athletes of the 2018 Olympic Winter Games that will open tonight in PyeongChang, South Korea.

The campaign consists of a social content series and out of home, including a special build in central Auckland, and tells the story of what the athletes have done to get to the top of their profession and earn the privilege of wearing the Fern.

VIEW THE JANINA KUZMA VIDEO
VIEW THE ZOI SADOWSKI VIDEO
VIEW THE JAMIE PREBBLE VIDEO
92184_Senseless_Old Lady.jpgNZ Fire Service has launched a new print campaign via FCB NZ that aims to encourage Kiwis to install smoke alarms in bedrooms.

When you sleep you lose your sense of smell. A fact that makes the case for smoke alarms in bedrooms all the more compelling.

VIEW THE OLD LADY AD
VIEW THE CHILD AD
VIEW THE BABY AD
92111_Switch Off.jpgPaper Plus has launched a new print ad via FCB New Zealand.

As we become more connected than ever, we're finding it harder and harder to get away from our devices. But we're also forgetting why it's so important that we do. Why we need to disconnect. The simple truth is: the only way we can really switch off, is by switching off. And getting lost in the magic of a good book.

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w_jacob.jpgOmnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.
 
"After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy," said Brymer. "She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work."
 
Under Clark's leadership as CEO of DDB North America, the agency has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald's in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.
8cf514c4-dd3a-4c2a-b7bc-d9377f5dd289.jpgA new documentary, from the emerging field of interactive content, has just premiered online. Digital agency Resn has teamed up with Piki Films, New Zealand on Air and the FAFSWAG creative collective to create Fafswagvogue.com - The Interactive Documentary, from director Tanu Gago.

The documentary explores the LGBTQ vogue ball scene in the world's biggest Pacific city, Auckland, New Zealand. Vogue ball culture is a global phenomenon with underground scenes established around the world. The documentary will make New Zealand's scene accessible to an international audience by streaming for free at Fafswagvogue.com.

Director/DOP Dan Max joins Eight

_MG_8538.jpegEight has signed Dan Max for Australasian representation.  

Max is a director/DOP with a visual narrative focus. With a background in stills photography, Max finds beauty in places and faces.

This soulful surfer from the North Island of New Zealand is the guy you want to go on the road with. A technician and an artist in equal measure, he's inquisitive, thoughtful, clued up, hands on and solutions-focused. Simply put, he gets shit done.
Malcom Poynton-thumb-350x467-275750.jpgAdvertising Week, the world's largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced key details for the upcoming launch of its latest geographic expansion to Asia Pacific. The inaugural Advertising Week APAC will take place between July 30 and August 2, 2018, at Luna Park in Sydney.

The first wave of speakers to be announced include Kiwi expat Malcolm Poynton (left), global chief creative officer at Cheil Worldwide Network, Jonathan Waecker, CMO at The Warehouse Group NZ, David Nobay, founding partner and creative chairman at Marcel Sydney, David Shing, digital prophet for AOL/Oath, Chuck Porter, co-founder and chairman of CP+B and Sherilyn Shackell, founder and CEO of The Marketing Academy.

Advertising Week makes this expansion in addition to its existing events in London, New York and Tokyo, and is also launching in Latin America with Advertising Week LATAM to take place in Mexico City in 2018.
tsb-thumb-400x178-266660.jpgThe Midas Awards for the World's Best Financial Advertising has announced the 2017 winners. Worldwide since 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

New Zealand's Special Group has picked up 2 Gold Ingots for 'Changes' for its relaunch for client TSB with the promise of "banking your way."
Lost Nights (1).jpgFCB New Zealand has launched a new integrated campaign for The New Zealand Health Promotion Agency (HPA), which plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there's a tipping point - a moment when 'fun night out', turns into 'one too many'. What's the point of an epic night out, if you're too drunk to remember it?

It's in this moment that the 'Department of Lost Nights' step in. They're glitchy, overall-clad removal men from another dimension (resembling what can only be described as dated- accountancy-firm-chic, meets pink-hazy-brain-world), who step into your head, work order in hand, to repossess your memories. One by one, the best parts of your night are wheeled away on hand trolleys.

Since the target audience of 18-24-year-olds are more motivated by the fear of missing out on social experiences, than the benefits of sensible drinking1, there's a strong theme of "FOMO" throughout the film. Who is that goatman? And where did he come from?

Says Tony Clewett, executive creative director at FCB New Zealand: "Our audience is a smart and savvy bunch. They see through marketing in a flash, so you can't be dull or, even worse, finger-waggy. The upside of that challenge is that creativity really comes to the fore. Hence the birth of this twisted, surreal, crazy, WTF world, that is the Department of Lost Nights."

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McQueenMcQueen_Photo (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Tom and George McQueen, senior creatives at Droga5, New York

BEST TV
Winner: Tourism Australia - Dundee: The Son of a Legend Returns Home. That's not an ad. This is an ad. We're biased, but how can you not like the bigger ambition here. A long play at subverting the Superbowl with a fake ad, for a fake movie, to advertise a real country (and a bloody good one at that). It's an elaborate ruse that plays so perfectly into culture and Hollywood's desire to remake anything and everything at the moment. The star power, the craft, the nostalgia - it's a prank that will work its socks off. Plus a Hoges cameo in the original croc skin vest? What's not to love? READ ON...
91940_Bed Bush.jpgHealth Promotion Agency has launched a new print campaign for New Zealand's moderated drinking organisation Say Yeah Nah via FCB New Zealand.

Young male drinkers often reach a crossroad in their night, have another drink and set off on a path to destruction, or say nah to the next drink and end the night right. There's no point trying to push this rebellious audience one way though, they won't bat an eyelid. So Say Yeah Nah left the decision-making to the audience, 'A' or 'B', glory or shame, ease up or down another. Their call.

VIEW THE BED BUSH AD
VIEW THE SEX SPEW AD
VIEW THE BABE BURGER AD
Tambule CFE_2018 logo.jpgThe pioneer award show globally that honors brands that do good and do well, the Asia-Pacific Tambuli Awards is now accepting entries.

Entry deadline is set for March 28, 2018 with the Conference and Awards night being held on June 5 in Manila.

Entry forms can be downloaded here.

The APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + human good + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
1 Child_replacement HERO 1 (1).jpgColenso BBDO has been announced as #6 most creative agency in the world of 2017, according to global creativity report, Big Won.
 
For the 13th time in 14 years, BBDO Worldwide has topped the Big Won Rankings as the most awarded agency network across all marketing communications, beating their nearest competitor, Ogilvy, by nearly 1,500 points - a record-setting margin.
Publicis-Media (1).jpgPublicis Media NZ was the most awarded agency group at the Q4 Google 'Performance Honours' Awards held in Sydney last month.

These awards recognise the achievements of leading search marketing agencies and providers across Australia and New Zealand. Instigated to focus agencies on using best practice and latest offerings from Google to optimize performance, the awards are held each quarter with five awards handed out.
Posey Wall 160727[1] (1).jpgRecent business growth at Assignment in Auckland has resulted in Posey Wall being appointed head of client service at the agency.

Wall joined Assignment as a business director in 2014 and, according to Matt Scott, managing partner at Assignment Group/Auckland, has been "a stellar performer at the agency from day one."

Continues Scott: "Posey is an outstanding professional - clients don't just like her, they love her. And she's held in huge respect by the entire Assignment New Zealand team."

Cannes Lions announces final jury presidents

Screen Shot 2018-02-02 at 10.38.07 am.jpgThe Cannes Lions International Festival of Creativity has released the remaining names of the 2018 jury presidents.

A total of 26 presidents will guide specialist juries within the nine Awards Tracks. In addition to creative leaders drawn from across the spectrum of creative services, this year's president line-up includes Fernando Machado, global chief marketing officer at Burger King and US-based Kiwi expat Mark D'Arcy, VP and chief creative officer at Facebook.
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