68866_Gull-Board.jpgSplore Festival 2015 was powered by Gull, the only fuel company in New Zealand that produces biofuel an eco-friendly fuel alternative made with dairy waste. In other words, cows. 

Trouble was, few New Zealanders knew about biofuel, let alone how it was made. At the gates of the festival, Contagion set up a billboard completely constructed from hay, then printed messaging in non-toxic vegetable dye. Over the course of the opening day a herd of hungry cows ate the billboard, demonstrating in an eco-friendly way exactly where biofuel comes from.

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Special Group and the Vodafone Warriors have unveiled a brand new campaign to ignite the pride in a nation of loyal followers.
The concept "We are all warriors" unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL Premiership. The 45" television commercial stars no actors - just season members, the players themselves, and cameos from Ladi6 and Sid Diamond.
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Speight's and DDB have launched a new nationwide campaign - "We Will" - featuring Little Henry, a not-so-little Kiwi fella who asks his mates to help him create his dream shed, and gets the response befitting a bunch of worthwhile blokes. 

Val Morgan, the official New Zealand Cannes Lions representative, is once again giving the country's best young advertising talent the opportunity to represent New Zealand in the Young Lions competition at the Cannes Lions International Festival of Creativity this June.

Val Morgan will send two Young Lion teams, each consisting of two people, to showcase their talent on the world stage at the most prestigious advertising award festival. One team will compete in the Media Young Lions competition and one team in the Film competition.
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To see some of New Zealand's world class work start purchasing your tickets to the 2015 Axis Awards Gala Dinner held on Thursday, March 12, 2015 at Sky City, corner of Victoria & Federal Street.

The night will be MC'd by Jesse Mulligan and the night will begin at 6:30pm until midnight.

CAANZ Members & Sponsors | Single Ticket = $235+GST
CAANZ Members & Sponsors | Table of 10 = $2,250.00+GST
Non-Members | Single Ticket = $275+GST
Non-Members | Table of 10 = $2,650.00+GST

Tickets will be sent by CAANZ on Monday 9th March 2015. Any questions can be directed to awards@caanz.co.nz.
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The NZ Direct Marketing Awards has presented justONE with the Grand Prix for Foodstuffs "Shopping Just Got More Rewarding: The Launch of New World Clubcard campaign at an event held at The Great Room at The Langham in Auckland last night.

This pioneering campaign, which won a Gold award in the Retail category, saw New World leading its partners Loyalty New Zealand and Air New Zealand to ensure their support with databases, technical co-ordination, and marketing co-operation. This enabled the delivery of an effective launch strategy for easy customer adoption.

Kim Kirby joins 8 in executive producer role

Producer Kim Kirby (left) has joined 8 in an executive producing role. Kirby will work alongside managing director and executive producer, Katie Millington (right) to further expand the business, particularly in Australia. 

Says Millington: "I'm absolutely thrilled to be joining forces with KK. Kim brings a wealth of film experience from the UK and Australia, a bundle of local industry knowledge and a genuine love for the business. Her energy is infectious, she's clever, crafty and fun. Kim gave me a leg up in the industry not so many years ago, so it feels serendipitous that we're now working together. This is going to be a big year for 8, not to mention lunch times just got a whole lot more interesting."
Screen Shot 2015-02-26 at 6.53.05 am.jpgCAANZ is set to launch its Axis Speaks event on Monday, March 9 at Bluestone Room, 9-11 Durham Lane.

Three of the world's most inspiring creative leaders including Jeremy Craigen, global ECD, Volkswagen, DDB London, Matty Burton, creative partner, Special Group, Sydney and Mark Harricks, ECD, VCCP Sydney will be available to speak with.

CAANZ members/sponsors $50
Non-CAANZ members: $75
Tickets include nibbles and two drinks

Sydney-based art director Al Spiers (right) and designer Thom Davy (left) have launched a productivity tool with a near-impossible objective: making storage and organisation cool. 

Stashboard aims to revolutionise the category, providing a single location for every creative person to store, sort, share and reference their creative assets, collaborate on projects and generally help in organising their creative lives. It's unique in that it has been "built by creatives for creatives."

Ex-Auckland advertising copywriter, Jono Aidney, returns from his new Melbourne home to present a 13-track album, Volcanic Hazards of Auckland.

The album will play in its entirety from 7-9pm on Friday, 6 March in a special listening party held at Yes Collective on Auckland's K'rd.

CB-COVER-AGENCY-OF-THE-YEAR-2015.jpgCampaign Brief print subscribers will receive their copy of the CB Agency of the Year issue next week.

The issue includes New Zealand and Australian Agency of the Year - won by Colenso BBDO, Auckland and Clemenger BBDO, Melbourne respectively - as well as the annual Campaign Brief Agency Creativity/Billings Index (or Hot+Cold Chart). There is a chart for New Zealand, Melbourne/Sydney, plus Adelaide, Brisbane and Perth.

Subscribers can also view the issue online and print pages and spreads from past issues going back to 2007 so it's well worth the investment.

HOT+COLD-CHART-2015.jpgNZ-PERTH-BRIS-ADEL-CHART-2015.jpgYou can subscribe here to the print+online edition for only $60 per year to anywhere in NZ ($44 - inc GST - within Australia, Asia: $70, rest of the world: $80)
COLENSO-AOY-2015.jpgOne New Zealand agency had an enormously successful 2014, with work across a wide spectrum of clients awarded both for creativity and effectiveness. For a record seventh time in the 17-year history of the awards Colenso BBDO is Campaign Brief NZ Agency of the Year.

2014 was a brilliant year for Colenso BBDO New Zealand, which once again walked away with top honours from a number of the world's leading advertising shows, both for creativity and effectiveness.

Highlights of the year for Colenso BBDO's chief creative officer Nick Worthington include being named Asia's most Effective agency is the proof that creativity works: "9 out of 10 of our most creatively awarded campaigns went on to win Effies. Being the only agency in the world to win multiple awards at the regional Facebook awards was astounding. We're a little agency from NZ who have ambitions to be one of the best agencies in the world, but to actually be up there with the best makes us very proud.
BDTK.jpg92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015.  

DDB NZ has lead the Kiwi agency pack with a total of five entries making the cut. Colenso BBDO has scored four finalists, Barnes, Catmur & Friends was been shortlisted three times, Y&R NZ has two finalists and Clemenger BBDO Wellington has one finalist.

warc100.jpgNew Zealand has ranked #7 in the Warc 100, a global ranking of marketing campaigns based on performance in effectiveness and strategy competitions. Colenso BBDO has ranked #3 in the top creative agency list.

Five Kiwi agencies have made the Warc 100 including FCB Auckland at #26 for National Depression Initiative 'The Journal', Republik at #35 for Fuji Xerox 'Wide War One', Saatchi & Saatchi Auckland at #60 for ASB Bank 'Like Loan', Colenso BBDO at #77 for Burger King 'Motel Burger King' and DDB Auckland for Paw Justice 'Animal Strike' at #98.
Christchurch earthquake documentary The Day That Changed My Life is set to air tonight (Wednesday, Feb 25) at 8:30pm on TVNZ ONE.

The Day That Changed My Life is a powerful, uncensored and life-affirming one-hour documentary built around raw, heartfelt, never-seen-before interviews captured in the immediate aftermath of the February 22nd 2011 earthquake in Christchurch.
Nick W_1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nick Worthington, creative chairman, Colenso BBDO, New Zealand.

Sexy Delights for LastMinute.com gets my vote. Maybe I'm missing Europe, maybe I'm not getting enough cultural integration, whatever, this cheeky spot, timed for Valentine's Day's spontaneous lovers is a cultural and suggestive romp through Europe's top travel destinations. READ MORE...
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DDB has launched its latest campaign, which encourages viewers to escape with Neon, the subscription video on demand service (SVOD), powered by SKY.

The campaign, which suggests escapism is only a click away, includes a 45" TVC that shows the world 'switching off when you switch on Neon'.  It is supported by outdoor and a series of digital ads that introduce Neon's content and uses the shows' characters as the heroes.

Jesse Coulter, co-chief creative officer of CAA Marketing, a division of leading entertainment and sports agency, Creative Artists Agency (CAA), has been named the 2015 London International Awards (LIA) Branded Entertainment jury president.  

Introduced by LIA as a stand-alone category in 2014, Branded Entertainment awards creativity and the power of the idea across films, television programming, live events, audio, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.  LIA defines Branded Entertainment as an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy.
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CB Exclusive: Travel website Expedia has launched its new brand campaign in Australia and New Zealand via DDB Sydney, which looks to inspire travellers to get out there, make their travel dreams a reality and find their "somewhere"- that place they have always longed to visit.

Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers. This is the key prediction from ZenithOptimedia in its latest consumer insights report 2015 Emerging Top Ten Trends.
In the global study, ZenithOptimedia looked at how new technologies are set to impact retail, media and entertainment and how brands are likely to leverage these innovations to create personalised consumer experiences as part of their communication strategies. Focusing on how changes in technology are set to change behaviour among Millennials, we assessed the new types of personalised experiences that brands might create along the consumer journey to better engage this audience. We have distilled these owned media-fuelled experiences to 10 key emerging trends.
Simon Veksner
Creative Partner, DDB Sydney

The quickest way to ruin a meeting, it's been said, is to ask everyone around the table how they think advertising works.

Because no two individuals would agree.

And frankly, this is an embarrassment.

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Curious commercial director Taika Waititi has kickstarted his way to the American release of his vampire film, What We Do in the Shadows. 

In January, Taika (Boy, Eagle vs. Shark) and co-creator Jemaine Clement (Flight of the Conchords) launched a campaign to raise $400,000. This week they secured the last $4,000 they need to release their film in 70 cities across the USA and Canada.

ROYER-AICP-FILM.jpgToday's top US advertising creatives Ted Royer, Gerry Graf, Rob Reilly, Tor Myhren and Tiffany Rolfe are imagined 35 years from now in an hilarious series of web films - all shot inside Droga5 New York - promoting the Call for Entries to the 2015 AICP Awards.

Each of them has gone downhill since their heyday in 2015, but the one thing they can hold on to is their success in the early years of the 21st century, which the AICP has helped to preserve. (AICP-winning work gets archived in New York's MOMA).

'Craft your legacy. We'll protect it.' is the endline.

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New Zealand apparel chain A.S. Colour recently launched a direct marketing campaign via FCB NZ, where it ran an instore sale that lasted as long as one of its radio ads.

Previously most of A.S. Colour's customers only bought the blank tee-shirts and the apparel chain needed to get customers to spend more time instore to discover the other products.

The campaign was a success with A.S. having their best weekend sale ever with sales increasing up to 20% with non-t-shirt item sales up 10%.

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New Zealand menswear brand Hallenstein Brothers has unveiled a new campaign to promote its winter 2015 collection featuring Danny O'Donoghue from major band The Script via Lachlan McPherson & Friends.

The 60-second launch film, which airs for the first time today, explores the notion of 'brotherhood' and is set in the colourful and exuberant streets of Havana in post-revolutionary Cuba.

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Pursuing an obsession isn't unique to professional athletes, it binds everyone who shares a driving passing to turn their ideas into reality.

Oakley has launched its new 'One Obsession' campaign via Eleven San Francisco, which invites and inspires people to join the brand's global network of renowned athlete ambassadors in living out their passions.
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Six months after launch, DDB's dedicated, in-house content production unit, Maker, designed to create quick turnaround, digital content for clients is proving a big success and experiencing increasing demand.

DDB CEO, Justin Mowday, says DDB has formalised its approach to content production and established a dedicated facility to meet the work we're being commissioned to do on a more frequent basis.
Last night, Lions Health together with UNICEF and Unilever, launched the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing global health systems in developing countries. 

Further information on how to enter, along with key dates and the creative brief can be found online here.
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With the preliminary judging completed last week, CAANZ have today released the finalists who will move forward to the next executive round of judging. These finalists are all in contention to put a new Axis trophy in the awards cabinet. 

379 entries make up the 2015 finalists from the 75 categories that have so far been judged. FCB lead the way with 54 finalists, followed closely behind by Colenso BBDO with 49 finalists and DDB with 47 finalists. Special Group has 31 finalists with Saatchi & Saatchi rounding out the top five with 26 finalist entries.

foto.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Katrien Bottez, outgoing executive creative director at Duval Guillaume in Belgium. Katrien is set to to take up her new executive creative director role at Famous in March.

Winner: Weight Watchers . I was already intrigued by the title of this weight watchers commercial: 'all you can eat'. It makes you a bit uncomfortable to watch this giant feast of food, unhealthy stuff served up in massive portions. Also the choice of music and voice over (Aaron Paul?) is impeccable. You have the feeling that he's dealing food. This spot makes your stomach hurt and forces you to think about (your) food consumption. Spot on. READ MORE...
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St John has launched its new 'Here For Life' brand positioning with an emotional TVC from Colenso BBDO and Thick As Thieves.
The commercial features Haylee Wrenn from Hawkes Bay, whose life was saved by St John after she suffered a cardiac arrest.

The third wave of finalists for the 36th AWARD Awards has been announced today across five categories: Print Craft, Design, Promotion & Experiential, PR, and Craft in Film.

By category, those agencies with the most finalists include: 

  • Print Craft: Leo Burnett Sydney with nine finalists;
  • Design: RE with four finalists followed by Frost* Collective, Garbett Design and Leo Burnett Sydney with three finalists each;
  • Promotion and Experiential: DDB Group New Zealand with four finalists followed by DDB Melbourne and Whybin\TBWA Group Melbourne each with three; 
  • PR: Clemenger BBDO Melbourne, Whybin\TBWA Group Melbourne, DDB Group New Zealand, Colenso BBDO, Saatchi & Saatchi New Zealand & M&C Saatchi with one finalist each; 
  • Craft in Film: Finch with 11 finalists, followed by The Sweet Shop with seven, Revolver/Will O'Rourke with six and The Butchery Editorial Services with five. 

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DDB has launched the latest instalment for Westpac which highlights the common family issue of not having enough space at home, and follows Captain Destructo (aka Steve), a Kiwi dad and aspiring supervillain as he challenges his wife's patience.

Captain Destructo's collection of supervillain stuff is starting to do more evil than good to the family home. He's filled up the garage and it's now encroaching on the house. Fortunately, the entire family is in agreement that a new, larger home is the answer, and Westpac has the home loan options to help.

Last chance to enter Beacons; deadline Feb 18th

Entries close this Wednesday, February 18 at 4pm.

To make sure you have your moment, or moments, in the spotlight, you need to get your entries in.

Or: Apply beforehand for a 48 hour extension.

Note: Penalty fee applies if you wish to use the 48 hour extension. Apply for your extension HERE.
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Tourism New Zealand and Christchurch Airport have launched the latest in their 'Every day a different journey' campaign via Whybin\TBWA Sydney, promoting the South Island of New Zealand as the ultimate destination for Australians. 

The campaign targets the eastern seaboard of Australia and highlights the diversity of naturally hidden gems and experiences.

Was Oreo's Super Bowl Tweet a waste of time?

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By Simon Veksner
Creative Partner, DDB Sydney

If you follow the social media scepticism of Bob Hoffman over at The Ad Contrarian, you might want to watch this video.

But if you haven't got time to watch it, here are the highlights:

Mark Ritson, an English guy who is professor of marketing at Melbourne Business School, calculates that the famous Oreo Super Bowl tweet ("You can still dunk in the dark") - which according to one online publication "won the Super Bowl" - was in fact seen by only 64,300 people. Compared with the over 100 million who saw the TV ads. READ ON...
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Case Study: Christmas was a bit brighter for thousands of Aucklanders after a record $1.3million was raised for the Auckland City Mission's Christmas Appeal, thanks in part to a RAPP campaign encouraging Kiwis to 'become someone's angel' and light up Auckland.

The festive season was shaping up to be a very challenging period for the Mission with demand for services higher than ever and thousands of families turning to the Mission for help. In order to meet that need, the Mission asked RAPP to help reach the record donation target.
LANDY-TVC.jpgTo commemorate Valentine's Day Y&R NZ and Land Rover took a heart-felt 'Dear John' listing on TradeMe and turned it into the greatest Valentine's Day gift ever for four Kiwi blokes.

After spying a TradeMe listing in October of 2014 for the reluctant sale of a tired 1957 Series I Land Rover by four Otago Uni students Y&R NZ and Land Rover saw an opportunity to mend a broken heart (and chassis). The heart-breaking listing (see image below) told of the many adventures had by Will, Jeremy, Anthony and James in their beloved Landy.

LIA-2015-jury-presidents.jpgThe London International Awards (LIA) has announced a number of category changes and is accepting entries for the 2015 Awards from this Monday February 16.

A New Director category has been added to TV/Cinema/Online Film - Production and Post-Production; a Multimedia Campaign category has been added to Integration and The NEW has been redefined for 2015.

Entries into the New Director category can be submitted by production companies or any company or individual involved in the project. The requirement for this category is that the Director has directed no more than 6 client-approved and released pieces of work.
D&AD New Pencil Line-up 2015.jpgCreatives aspiring to win a D&AD Pencil this year will have an extra week to complete their entries, following the announcement of a deadline extension.

Entrants will now have until Wednesday 25 February, 23:59 GMT to submit work for the 2015 D&AD Global Advertising and Design Awards. However, entries received after Wednesday 18 February will be subject to a 20% surcharge to cover additional resources needed to process late entries during the extension period.



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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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