Screen Shot 2015-01-27 at 1.39.25 pm.jpgSkittles has launched a new 15 second teaser via DDB Chicago ahead of the NFL Super Bowl XLIX.

VIEW THE SPOT
Screen Shot 2015-01-27 at 1.03.00 pm.jpgKirshenbaum Bond Senecal + Partners, New York has created this Super Bowl spot for BMW's new electric car, starring Bryant Gumbel and Katie Couric, titled 'Newfangled Idea'.

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Screen Shot 2015-01-27 at 12.57.42 pm.jpgVictoria's Secret has released another Super Bowl spot featuring Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima.

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Rachael Morgan.jpgAfter an extensive search Colenso BBDO has appointed Rachel Morgan as international group business director to lead Fonterra's domestic and global business - this includes Fonterra Brands New Zealand and a rapidly growing portfolio of international projects led from New Zealand. 
 
Originally from the UK Morgan has a fantastic track record, having worked her way up the agency ranks after originally starting out client side. After roles at McCann Erickson and Ogilvy, Morgan moved to Leo Burnett London to work on the P&G account where her talent ultimately led to her taking up the role of global brand agency leader for one of P&G's major hair care brands, based in Hong Kong. This role involved leading creative, planning and account teams across Greater China, South East Asia, the Middle East and Latin America.
clemwell.jpgAfter 25 successful years, Clemenger BBDO executive creative director Philip "Duster" Andrew has decided 2015 is the time for new challenges. This week he announced to staff and clients that he will leave the agency in April.

Brigid Alkema has been promoted to executive creative director Clemenger BBDO Wellington replacing Andrew while Brett Hoskin has been promoted to executive creative director at Proximity Wellington.
Screen Shot 2015-01-27 at 7.47.28 am.jpgVolvo and Grey New York are set to launch Volvo Interception, an opportunity for game day viewers to nominate someone deserving to receive a brand new, award winning Volvo XC60.
 
Volvo Interception is a socially-driven alternative to game day television advertisements. The effort is an extension of the company's human centric mindset of putting people first in all areas and is found in the design and technology of all Volvo cars enjoyed by drivers around the world.

VIEW THE TEASER
Screen Shot 2015-01-27 at 6.54.55 am.jpgAnchor milk and Colenso BBDO are bringing the benefits of milk to life in their latest work. The campaign features real stories, from real people, and features real kiwi families. The stories will be told through TVCs, online films, and in print, but will also bring the benefits of milk to life in the real world.
 
Says Steve Cochran, ECD at Colenso BBDO: "Anchor milk really does help kids grow up healthy and strong. There's proof of it in every street in New Zealand. We simply found three great examples and filmed them."

VIEW THE SPOT
VIEW THE BTS FILM
VIEW THE PRINT AD

Dear introverts you're shit-out-of-luck, aren't you?

Screen+Shot+2015-01-26+at+10.04.58+pm.jpgBy Simon Veksner
Creative Partner
DDB Sydney

I love that quote; it's flattering to us ad types, isn't it?

But recently I've been wondering whether it has an unwanted flip-side.

I know a ton of advertising creatives, and I agree with Banksy that the vast majority of us are bright, creative and ambitious. And that's good. READ ON...
Screen Shot 2015-01-23 at 2.40.17 pm.jpgFunny US actress Mindy Kaling is the star in a new Super Bowl teaser for Nationwide Insurance via McKinney, where she starts to believe she's invisible.

Some of Kaling's writers from her show 'The Mindy Project' helped come up with ideas for the spot.

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Screen Shot 2015-01-23 at 10.55.06 am.jpgGet ready for the most exciting, most jam-packed, most fiscally responsible big game Ad ever: Newcastle's Band of Brands.

Aubrey Plaza couldn't be more excited. Well, she could be, but she isn't. Droga5 New York continues with its plan to crowdfund a Super Bowl spot with a bunch of other brands. The message is - In exchange for a small contribution, any brand can join Newcastle's team and have its logo and messaging featured in an actual Big Game spot.

VIEW THE SPOT
Screen Shot 2015-01-23 at 8.03.28 am.jpgFebruary 14 is right around the corner, and in this online-exclusive video, the Angels would like to remind viewers that it's not Valentine's Day without Victoria's Secret.

And on February 1 Victoria's Secret will launch an all-new television commercial during the Super Bowl XLIX after the fourth quarter 2-minute warning.

VIEW THE SPOT
Screen Shot 2014-12-10 at 9.16.01 am.jpgThe Beacons is launching an entry writing workshop on Thursday, January 29, 2015 at Media Design School, 92 Albert Street, Auckland from 9am - 10:30am facilitated by Andrew Reinholds (OMD) and Rufus Chuter (FCB Media).

People can book themselves and their team into the writing workshop with their industry peers and learn how to get the best out of their entry.

Cost: $25 + GST per person (CAANZ members)
$35 + GST per person (non-members)

To book email: sasha@caanz.co.nz.
Screen Shot 2015-01-23 at 7.46.08 am.jpgThe Brooklyn Brothers has teamed up with Comedy Central for Pepsi's "Hyped for Half-time" Super Bowl campaign.

The first spot promotes Craig Robinson and the Nasty Delicious as the headliners. Other spots show Katy Perry preparing for her show, country star Blake Shelton visits a few thousand military veterans and their families.

VIEW THE HEADIN' TO HALF-TIME SPOT
VIEW THE KATY PERRY SPOT
VIEW THE BLAKE SHELTON SPOT
VIEW THE THERE SINCE THE FIRST SPOT
Epic_Meal_Time_1_1024x768.jpgNissan has today unveiled a unique marketing campaign via TBWA\Chiat\Day LA, as part of the company's run-up to advertising in Super Bowl XLIX, the first time the automaker has advertised during the big game in nearly two decades.

Unlike typical Super Bowl teaser campaigns, Nissan will not tease the actual game day spot prior to airing during the Super Bowl. Without revealing the game day commercial, Nissan's teaser activity will align with the overarching theme of the campaign, which celebrates the journey that not only dads - but also moms and children - face in trying to make family a priority while striving to balance work. The company will employ the #withdad ahead of the game day activity.

VIEW THE DADDY MEAL TIME FILM
VIEW THE DADS VS KIDS FILM
VIEW THE PLAYTIME WITH DAD FILM
VIEW THE CRAZY BALL PRANK FILM
Screen Shot 2015-01-22 at 10.04.52 am.jpgDove has launched a new Super Bowl spot celebrating men's #RealStrength via The Marketing Arm and produced by LA-based Stun Creative.

90% of men around the world say that their caring side is part of their masculinity and strength. Let's acknowledge the caring side of men and celebrate their #RealStrength as a true sign of masculinity.

VIEW THE SPOT

Screen Shot 2015-01-23 at 7.55.01 am.jpgCarl's Jr. has launched its new Super Bowl commercial set to air at the big game on Feb 1 featuring swimsuit model Charlotte McKinney via 72andSunny.

Within the ad, which supports the launch of the All-Natural Burger, McKinney saunters through a bustling farmers market, seemingly naked and hidden by strategically placed produce. After a series of carefully-crafted shots with a variety of sensual fruits, McKinney comes to the center of the frame to reveal that there's nothing between her and her all-natural charbroiled burger. The spot nods to the classic scene in Austin Powers 2, where Mike Myers and Elizabeth Hurley cover themselves with everyday items.

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Screen Shot 2015-01-22 at 8.19.11 am.jpgToday, Snickers, via BBDO New York has launched a 'very Brady' teaser as a way to whet viewers' appetite for the brand's upcoming Super Bowl ad.

A veteran of advertising on Super Bowl Sunday, Snickers has a rich history of ads going back to 2010, when the brand launched its award-winning "You're Not You When You're Hungry" campaign featuring Betty White.

The spot was voted the most popular in the game in YouTube's AdBlitz poll. Now, for the first time in brand history, Snickers is giving consumers the power to help reveal the full commercial prior to the game. If consumers generate 2.5 million social media engagements before kick-off on February 1, Snickers will release the full 30-second spot.

VIEW THE SPOT
maxresdefault.jpgTen agencies and one student representing nine countries have been selected Best of Show in the 2014 Mobius Awards international competition including Clemenger BBDO, Wellington which has been named Commercial Best of Show for "Mistakes" for New Zealand Transport Agency.

The works ranged from a newspaper recycler that printed decorative wrapping paper from old newspapers to an airline-eBay campaign where travelers could exchange old household items for plane tickets.
Photo by Titus Powell.jpgBorn Licensing Pty. Limited has launched as Australia's first ever brand licensing agency that will focus solely on the clip licensing category for advertising purposes. The Melbourne based company will hold representation agreements with global entertainment giants and will initially focus on the Australian and New Zealand markets.

Owner and director David Born has long been involved with clip licensing, having previously worked for major global studios in several senior roles across: Australia and New Zealand, Europe, Africa and the Middle East.
AMES-logo.jpgThe Asian Marketing Effectiveness & Strategy Awards and Conference will take place 3 June 2015 at the Grand Hyatt Singapore.

In response to the industry, the Awards are extended to include a full-day programme of inspirational content this year. Delegates can look forward to an outstanding world-class curriculum of seminars and workshops presented by leading industry figures from across the Asia Pacific region. Shortlisted entry case studies will be on show, offering unique insights into the world's most successful brands. The event also presents excellent networking opportunities for delegates with an intimate cocktail party held at the end of the Conference programme. Winners of the Asian Marketing Effectiveness & Strategy Awards 2015 are revealed and honoured at the prestigious Awards Ceremony in the evening.
ASB video shot.jpgFollowing on from a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), ASB and Saatchi & Saatchi NZ have launched the next social instalment, this time on Snapchat, further cementing their position as New Zealand's most social bank.
 
The ASB Snap Scholarships campaign is designed to engage with tertiary students and apprentices on a platform they love using. The campaign will both entertain and reward followers while opening up a line of communication for them to connect with ASB to talk about their banking.

VIEW THE FIRST PRE-ROLL
VIEW THE SECOND PRE-ROLL
VIEW THE THIRD PRE-ROLL
VIEW THE FOURTH PRE-ROLL
VIEW THE FIFTH PRE-ROLL
Strategic_Planning_Lab_750_409.jpgCAANZ, in conjunction with AUT University and leading industry experts will demystify the word "strategy" at the Strategic Planning Lab 2015, held Wednesday April 29 (Day 1), Wedensday June 10 (Day 2) and Wednesday July 29 (Day 3).

Members: $1200 + GST per person
Non-member: $1800 + GST per person
RSVP to sasha@caanz.co.nz.
Bookings open now
20 places are available
Agencies/clients will be invoiced by CAANZ under normal terms of trade

Facebook appoints Spencer Bailey as head of NZ

3fef91b.jpgFacebook has appointed Spencer Bailey to lead its New Zealand operations as head of New Zealand. Spencer is a senior digital executive with over 20 years' experience in advertising and publishing, and a founding member and former chairperson of the Interactive Advertising Bureau in New Zealand (IAB NZ). 

Prior to joining Facebook, Bailey spent five years as general manager of NZME Digital, a standalone division responsible for digital strategy and execution for all the publisher's products and platforms. His other roles at NZME Digital over a four year period were chief operating officer and sales director.
Nicole+Purcell+6xGyn46RSAhm.jpgCLIO, the esteemed international advertising, design and communications competition, today announced the promotion of Nicole Purcell to president, marking the first time in a decade the role has been appointed.

Having led the rapidly expanding business and team for the previous four years, Purcell will continue to build CLIO's worldwide presence and programs.
Thumbnail image for Screen shot 2012-06-21 at 3.35.34 AM.jpgThe Directory Big Won Rankings 2014 have just been released which reveal that New Zealand is ranked #14 most creative country in the world.

Colenso BBDO, Auckland is ranked equal #13 agency in the world while Nick Worthington (pictured) is ranked #7 chief creative officer.

In the Top Agencies for Direct chart Colenso BBDO Auckland is ranked #5.

The rankings are compiled from the awards results of international, regional and local advertising awards shows.

Dentsu Tokyo had 37 separate pieces of work awarded. 'Sound of Senna' for Honda is the No.1 ranking piece of creative work in the world with 291 points from 49 separate awards including 8 Grands Prix and 12 Golds. 
2fcf128.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Xanthe Wells, chief creative officer and partner at Pitch in California.

BEST TV
Fave: Newcastle Band of Brands. Newcastle's subversive take on Big Game advertising just seems to get better every year. It's great when you can have one of the most talked about campaigns without even placing a buy during the game. I hope this project hits its crowdfunding goal because it's always great watching the master of sarcasm, Aubrey Plaza, do what she does best. READ MORE...
PR1.jpgAt the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better.

They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that - yes - Tip Top ice cream makes a difference to people's frame of mind and therefore makes life better.
 
So, for phase 2 of the campaign, Colenso has come up with the idea 'Yes Sticks' - a way for consumers to experiment with the effects of Tip Top ice cream and to help them get something they desire.

VIEW THE VIDEO
74702.jpgNZTA and Clemenger BBDO, Wellington have launched their new speed awareness campaign asking drivers to consider the possible effects and outcomes speeding has on others. Watch as a young mother's speeding is literally projected on to those around her.

Directed by Finch's Derin Seale the spot comes in the wake of their previous collaboration on the highly successful, "Mistakes".

VIEW THE SPOT
Screen Shot 2015-01-13 at 10.11.56 am.jpgWhen buying a camera, you should always go to a professional.

So via Barnes, Catmur & Friends, ProGear Professional Photographics ran a series of cheeky radio ads and a website for the (fake) Dave's Parallel Cameras, highlighting the (real) perils of buying from seedy places online.

If only the real ones were as honest.

PLAY THE DAVE'S PARALLEL SPOT
PLAY THE DISPOSABLE SPOT
PLAY THE BOXING DAY SPOT
PLAY THE COMPLAINTS SPOT
Painstaking Assembly.jpgSome people aren't keen on the taste of plain nuts and let's face it, they can be a little boring. Whilst there are other snack options out there, most alternatives aren't very good for you. Via Barnes, Catmur and Friends, Auckland, Dole has set out to show why nuts are tastier, healthier and ultimately better in Crunches.

VIEW THE PAINSTAKING ASSEMBLY AD
VIEW THE TRACES OF FRUIT AD
VIEW THE FAVOURITE NUTS AD
home-top-3-330.jpgSpark PHD has been breaking the country's "sleep styling" hair habits with the year-long TRESemmé 365 Project. To prove to New Zealand women that it is possible to have great hair every day, the innovative campaign sees one stylish Kiwi girl challenged to mix up her look every day for 365 days, sharing her journey online, with the support of TRESemmé styling tips, tricks and products.
 
Anna-Lise Sharma, RUBY brand manager and TRESemmé 365 Project ambassador, has been sharing her daily hair wins, triumphs, challenges and inspiration on the T365 website and on Instagram, in a bid to inspire and educate women who are stuck in a hair-rut.

VIEW ANNA-LISE IN NYC VIDEO

Simon Veksner: A book about poison gas

100_advertising_cover_3d_1.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I have a book out and it would be remiss of me - as an ad guy - not to plug my own product.

So I will.

100 Ideas That Changed Advertising is really a history book, charting the development of advertising from the earliest posters (perfectly preserved advertising messages have been found on the walls of Pompeii) to today's online media behemoths like Facebook and YouTube. READ ON...
Screen Shot 2014-10-29 at 9.24.27 am.jpgThere is only one more day for agencies to get their entries in for the 35th Axis Awards, undoubtedly New Zealand's most important and prestigious creative awards program.

Entries are due in by 4pm tomorrow - Tuesday, January 20.

As part of this year's program, CAANZ will be celebrating the 35 years by showcasing the outstanding, internationally recognised creative work that's built powerful brands and created long term business success over three and a half decades.

Axis Awards 2015 Dates:
Entries close: Tuesday 20th January 2015 at 4pm
Late entry deadline closes: Thursday 22nd January 2015 at 4pm
Hard copy material deadline: Thursday 29th January at 4pm
Category Judging: Tuesday 10th - Friday 13th February (inclusive)
Speaker Event (TBA): Tuesday 10th or Wednesday 11th March
Awards Show (Sky City): Thursday 12th March

ENTER NOW

BESTADJOBS-JAN.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of A$50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only A$45 per job listing.
 

TheBestAdJobs.com benefits the global advertising community by providing visibility of open industry positions, via the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE

Emergence2.jpgConference Pass: A$550
All In Pass: A$680

 
Emergence Creative, Western Australia's premier creative conference and festival - Sunday March 8 to Wednesday March 11 - turns the iconic Margaret River region into a creative playground, bringing together like-minded creatives from across the globe for a four-day sensory overload where ideas are heroes and all that is experienced is there to reignite creativity and encourage new ways of thinking.
 
Now in its third year, run by the Creative Corner, Emergence Creative has attracted the likes of famed American music producer PJ Bloom, Christian Van Vuuren (Bondi Hipsters, Soul Mates), the Gruen Transfer's Carolyn Miller and a host of others and is set to release a stellar line-up of speakers for the 2015 event.
ENTRY DEADLINE EXTENSION.jpgAdFest has extended the entry deadline for this year's Lotus Awards until next Friday 23rd January. This deadline extension applies only to the following Lotus categories:

- Film Lotus (excluding the 'Other Film' sub-category)
- Press Lotus
- Outdoor Lotus
- Direct Lotus
- Promo Lotus
- Design Lotus
- Print Craft Lotus
- Film Craft Lotus
- New Director Lotus
- Media Lotus
- Branded Content & Entertainment Lotus
- Effective Lotus
Creative-Stage-at-Fed-Square.jpgBilled by Campaign Brief in 2014 as 'Australia's answer to SXSW', Pause Festival in Melbourne is Australia's premier digital event. Building on 5 consecutive years of growth, Pause 2015 will explore the intersection of creativity, technology and entrepreneurship happening from Feb 9-15.
 
Pause aims to develop a world class digital ecosystem by supporting and showcasing the best digital creative talent from Australia and all over the world. Each year the event attracts a powerful mix of industry professionals, startups and early adopters from a broad range of digital disciplines.
NZTAMISTAKES.jpgClemenger BBDO, Wellington has scored a Best of Show nomination for NZTA 'Mistakes' at the 2014 Mobius Awards international competition.

Best of Show winners will be announced on January 21.

The overall competition recognized entrants with 47 First Place Mobius Award Golden Statuettes, 36 Second Place Certificates for Outstanding Creativity and four Student Certificates. This 44th annual competition drew participating entries from 18 countries. More info at mobiusawards.com
Malcom Poynton.jpgKiwi expat Malcolm Poynton has been officially announced as the first global chief creative officer for Cheil Worldwide, the global network encompassing McKinney, The Barbarian Group, Beattie McGuinness Bungay and iris.

Campaign Brief first broke the news of the appointment in June last year, but Poynton has been serving "gardening leave" since his resignation from the digital technology company SapientNitro where he was Chief Creative Officer for Europe for four years.

Poynton, who remains based in London, has a remit to help Cheil evolve into one of the world's most recognised creative networks.

The new role has been created as part of Cheil's push to boost its international growth and creative reputation.
Screen Shot 2015-01-16 at 6.20.53 am.jpgThe Cannes Lions International Festival of Creativity today opens for delegate registrations with its most versatile package options to date. As well as the launch of the Lions Innovation Festival, this year sees the opening of the Cannes Lions Beach; an area to network, take a break, and enjoy exclusive talks throughout the day. All full week Cannes Lions delegate pass holders will have access, with a limited number of networking passes being made available for those who want to solely make use of the beach facilities.

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The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

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A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

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