Matt Eastwood 2014.jpgWith a career that spans numerous agencies and three continents, globally celebrated Australian adman Matt Eastwood has found a new home in JWT, in the role of Worldwide Chief Creative Officer. At the time of our interview, Eastwood is in Sydney gearing up to take part in JWT's Global Creative Council meeting. It presents a great opportunity to review all of the network's regional work and also offers him the chance to talk about his creative goals with the agency's global leadership team.

Still based out of New York with an office already established in London and Singapore, Eastwood is keen to devote as much time as possible to all key regional markets to make sure he spends quality time with JWT's leading global clients. He plans to allocate a fair amount of time to the Asia-Pacific region overlooking the work coming out of this region.

After working at DDB for eight years, and as chief creative officer of the flagship New York office since 2010, Eastwood explains he wasn't necessarily looking for a new job but after being ranked in Ad Age's Global Creative Report as the 5th most awarded CCO worldwide - and #2 on the global Bestads Rankings over the last two years, the offers if you like came to him.

"I got this amazing introduction to JWT global president Gustavo Martinez and we just connected," he said. "It seemed like the next big thing - I'd been living in New York running DDB (New York) for nearly four years so I was thinking about what was next for me," he explained.
Bram Holzapfel2.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week. READ MORE...
Content-Camp---Fuse---Photo-4.jpgFuse, OMD's social media and content arm, and Accelerating Auckland, have launched an experimental initiative to give young Aucklanders a taste of agency life and in return, give the agency an alternative view on using digital content to reach youth audiences.
Called Content Camp, the four-week experiment involves four young adults from different walks of life and with a variety of digital skills joining the agency on a paid internship to work on real client briefs. Each week the team of four will receive a live client brief and will be tasked with coming up with new ways to tell the brand's story through multi-media content. The four volunteers bring a range of skills to the project ranging from 3D animation and stop motion films to illustration and graphic design.
3.jpgThe Global Awards, in honor of its 20th anniversary, has launched the Young Globals competition & internship program.

The Young Globals is the only college/portfolio school competition for healthcare advertising that offers students an opportunity to submit their creative work, the chance to earn a prestigious Global Award, and the experience to test drive their career in healthcare advertising.
travel-mobile-apps1.jpgCriteo, the performance advertising technology company, has today revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.

This report provides insight on both the share and value of bookings generated from mobile devices for travel websites, including airlines, hotels, car rentals, cruises and apartments, and the impact this has on marketers' advertising campaigns.
image011.jpgPHD has triumphed at APAC's biggest awards show, Spike Asia 2014, taking home the top honour of 'Media Network of the Year'.  The coveted accolade was thanks to having the strongest awards showing at the festival - including two Gold, one Silver and one Bronze - with New Zealand's own Spark PHD winning Gold for its Tui 'Catch a Million' campaign.

Says Susana Tsui, CEO, PHD APAC: "I'm excited and proud to hold the newly created title of Media Network of the Year. It is reflective of the change in the practice of communications where the industry and clients demand media and creative agencies alike to innovate and strive for creative excellence. As we celebrate this phenomenal result, the entire PHD team is enthused to charge ahead to raise the bar in delivering even better work for our clients."
image002.jpgOutdoor media operator, APN Outdoor has recently teamed up with TV3 and TV3's media agency SparkPHD for an industry first, which saw live elections results delivered across its digital billboard network during the 2014 general election.

Partnering with digital signage specialists, Ngage, the campaign utilised Aerva software and enabled TV3 to update the digital billboards with results instantly. APN Outdoor's digital component was used to maximise TV3's wider media campaign, which also comprised TV, radio, online and social.
Sofa Saga photo.jpgJWT Auckland's new campaign for power company Contact Energy brings to life the complexities of home life, with healthy doses of humour, and illustrates the brand's vision to help New Zealanders live more comfortably with energy.

"Sofa Sagas", which spans television, radio and online films, turns a family sofa into a stage for a series of short shows performed by two young children and their toys. The kids span topics from why babies make mum tired, why men can't breastfeed and why dad had to put cash in the 'swear jar' after opening the family's power bill. The campaign highlights how Contact Energy understands families, and is changing how they do things to help customers better manage their family life and finances.

are-you-a-winner.jpgAWARD has launched its call for entries campaign for 2014 via McCann Melbourne - with the deadline Friday, October 31.

A 15% late fee applies for all entries submitted after that date.

Extended and final deadline is Monday, 10th November 2014. All material must be uploaded to the site and delivered to the AWARD office by 5.00pm. The site will close and no entries will be accepted after this deadline.



Does collaboration actually just screw things up?

Veksner-5.jpgBy Simon Veksner
Creative Director, DDB Sydney

We work in a highly collaborative industry. And collaboration is universally held to be a good thing. In fact the very worst thing you can say about an agency is that they work 'in silos'.

But hey, long-term readers will know that I get a kick out of questioning received wisdom.
So - just as a thought experiment - let's ponder for a moment, what would our industry be like without any collaboration?  READ ON...
nimalstrikecb.jpgDDB New Zealand has been announced as the top agency in New Zealand for two years running, and second best in the Asia-Pacific region at the Spikes Asia Festival of Creativity in Singapore.
DDB was the most awarded agency in Australasia, picking up five golds, 11 silvers and 10 bronze awards. The most decorated campaigns were SKY 'Bring Down the King' and Paw Justice 'Animal Strike'. Steinlager picked up gongs for 'Be the Artist' in the print category and the more recent, 'Born to Defy' in film.

South African director JH Beetge joins Goodoil

BEETGE-PIC.jpgThe recently relocated South African director JH Beetge has made Goodoil home. Increasingly well known for his strong visual narrative and emotive storytelling he's a director to watch.

His short film The Abyss Boys won Best Short Film at the AMAA's and was one of four films to be selected for Focus Features, Africa First programme. He's also incredibly modest, not wanting to mention his Noble Prize for "Experimental science on the exoskeletal molecular structures in extinct extraterrestrial amoebas."
New-World-almost.jpgNew World is a huge supporter of New Zealand netball and main sponsor of the New Zealand Silver Ferns. And as such they'd do anything for netball, or perhaps more accurately, almost anything, as demonstrated in this new TVC out of Colenso BBDO.
Says Jules Lloyd, group brand director, Foodstuffs New Zealand: "This amusing and entertaining ad takes a unique yet genuine approach to celebrate our partnership through showcasing the things that we unfortunately couldn't realistically do in-store to show our support for Netball."

Here's a closer spotlight on all the big winners at the 2014 Spikes Asia Awards, held on Friday night in Singapore. 4,984 entries across 18 categories, were cut down to total of 472 entries awarded. Here are all the Grand Prix and Gold winners.

3019660-inline-i-1-remote-control-tourist.jpgI touch myself.jpgBranded Content & Entertainment
There were 20 winners in Branded Content & Entertainment: 1 Grand Prix, 3 Gold, 5 Silver, 11 Bronze. The Grand Prix went to Clemenger BBDO Melbourne for 'Melbourne Remote Control Tourist', Tourism Victoria.

The 3 Golds went to:
Dentsu Tokyo 'Sound of Honda / Ayrton Senna 1989', Honda Motor Co

JWT Sydney for 'I Touch Myself Project' for the Cancer Council of New South Wales (a personal favourite of Spikes Jury President Ted Royer).

Apollonation and Saatchi & Saatchi Auckland for 'Tui Catch a Million' for Tui Beer.


Claire Davidson's Spikes Asia Diary: Day Four

Claire4_L1090608.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the fourth day of seminars at the Festival.

A big thank you to Dentsu Aegis and Massive Music for hosting their spectacular Kosumosu party last night. Jurors, speakers, delegates and clients were treated to a very special evening at the magical Chijmes Hall with 2ManyDJs.
NZTAMISTAKES.jpgcbblazed.jpgNew Zealand agencies scored metal in various categories as the Spikes Asia Festival of Creativity in Singapore concluded tonight with the glittering Spikes Asia awards presentation.

Radio: Colenso BBDO Auckland won the Grand Prix for Pedigree K9FM and a Gold Spike for Pedigree 'Talkies'.

Branded Content & Entertainment: Saatchi & Saatchi Auckland with Apollonation Auckland scored one of only three Gold Spikes awarded, won for Tui 'Catch a million'. DDB Group New Zealand won Silver for Sky TV 'Bring down the king', one of only five Silve Spikes awarded.

Creative Effectiveness: Colenso BBDO New Zealand won three of the four Creative Effectiveness Spikes awarded on the night: for Amnesty International 'Trial by Timeline', Mountain Dew 'Beyond the wall' and V Energy 'V Motion Project'.
Thumbnail image for ayrton_senna_soundofhonda.jpg3019660-inline-i-1-remote-control-tourist.jpgThe Spikes Asia Awards Ceremony took place this evening, bringing to a close the 2014 Festival of Creativity. With 1,000 delegates in attendance, this year's winners were honoured onstage at the Grand Theatre, Marina Bay Sands.

From an initial 4,984 entries across 18 categories, jurors choose a total of 472 entries to be awarded with the prestigious accolades.

Commenting on the work, jury president Ted Royer said: "There was some really great work this year. Work that will inspire for years to come. It's great to see Asian creativity thriving."

Dentsu Tokyo was the star of the night, taking out the Digital Grand Prix, the Outdoor Grand Prix, the Promo & Activation Grand Prix as well as the Film Grand Prix for Honda 'Sound of Honda / Ayrton Senna 1989'.

Clemenger BBDO Melbourne took out the Direct Grand Prix as well as Branded Content & Entertainment Grand Prix for the Tourism Victoria 'Melbourne Remote Control Tourist' campaign. Havas Worldwide, Sydney won the Creative Effectiveness Grand Prix for Virgin Mobile 'Fair Go Bro'.
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trailbytimeline289323.jpgNew Zealand has scored an impressive four out of 11 entries in the Creative Effectiveness category at Spikes Asia. In the Integrated shortlist, two Kiwi entries have made the cut out of a total nine.

Colenso BBDO, Auckland has scored all four finalists in the Creative Effectiveness category. The agency pawjustice.jpghas been shortlisted for the following campaigns: Amnesty International 'Trial By Timeline'; Frucor Beverages Mountain Dew 'Beyond The Wall'; Frucor Beverages V Energy Drink 'V Motion Project' and Samsung NZ Galaxy S4 'The Smart Phone Line'.

In the Integrated shortlist, DDB Group NZ has been shortlisted for two campaigns including Paw Justice 'Animal Strike' and SKY TV 'Bring Down The King'.

VIEW THE CREATIVE EFFECTIVENESS SHORTLIST - Creative Effectiveness Shortlist.xls
VIEW THE INTEGRATED SHORTLIST - Integrated Shortlist.xls
unknown.jpgThe Sweet Shop is excited to announce the addition of world-renowned director Iain Mackenzie, ACS, to its roster of global talent.

Highly-regarded across the industry for his nuanced, carefully observed spots, Iain has created a multitude of award winning pieces for such high-profile clients as Lexus, Mercedes, Sears, Campbell's, Visa, DOW, Qantas, Chrysler and the Citigroup.
D&AD President Mark Bonner and CEO Tim Lindsay.jpgNew D&AD president Mark Bonner (left, with Tim Lindsay) has pledged to celebrate the new breed of 21st century creatives as he begins his term, intending to commemorate the profession's heritage, champion its present and safeguard its future.
Bonner is a true D&AD success story, having begun his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. Alongside fellow designers Jason Gregory and Peter Hale, whom he met at the Royal College of Art, Bonner co-founded GBH in 1999. With four Yellow Pencils to its name, GBH has since consistently ranked as one of the UK's top creative design agencies.

Claire Davidson's Spikes Asia Diary: Day Three

L1090540.jpgThe Sweet Shop's Claire Davidson is on the ground at The Spikes Asia Festival, at Suntec City in Singapore. Here's Claire's highlights of the second day of seminars at the L1090543.jpgfestival.
It was a jovial evening last night here in Singapore.  Spikes Asia 2014 brought us 'Networking by Night' which saw parties held across the city by Bates Chi & Partners, VivaKi, Cinime and JWT.  There was much merriment and revelry in the air and a fun time was had by all.
Today was another big day at the Suntec Exhibition and Convention Centre, Day 3 at the Asia Pacific's festival of creativity.
Auction_BOTAB2014_FB_Crop.jpgFollowing on from a successful partnership at this year's Battle of the Ad Bands with The New Zealand Music Foundation, CAANZ has announced that the charity auction proceeds from the annual agency rock shootout will this year support two music-based projects in Wellington and Auckland that will change the lives of at-risk youth and people with neurological conditions.
The trustees of The New Zealand Music Foundation, including local music industry heavyweight Don McGlashan, met this week to select a project from Zeal Wellington to replace worn out equipment in their CBD performance headquarters. In addition, The Foundation identified the University of Auckland's Centre for Brain Research CeleBRation Choir, which works exclusively with people who have conditions such as Stroke and Parkinson's Disease, to receive a state-of-the-art keyboard to use on-site and at community performances.
BDTK.jpgSpikes Asia has announced the shortlist for the Promo and Activation category. New Zealand has snared 11 out of the 80 entries that made the cut.

DDB New Zealand leads the Kiwi agency pack with five finalists including two for Paw Justice 'Animal Strike', two for SKY TV 'Bring CAM.jpgDown The King' and one for Lion 'Change The Bottle, Change The Game'.

Saatchi & Saatchi has scored four finalists in the shortlist; three for Tui 'Catch a Million' via ApolloNation and one for Tui 'Beer Plumber'.

The following agencies had one apiece: FCB NZ for Sony NZ 'The Bottled Walkman and Ogilvy & Mather Auckland for Holden Barina 'Heart Racing'.

VIEW THE SHORTLIST - Promo & Activation Shortlist.xls
BDTK.jpgSeven entries from New Zealand have been shortlisted in Spikes Asia Awards' Direct category out of a total 65. In the Radio shortlist, NZ has nabbed four entries out of only 19 entries which have made the cut.

SKY TV's 'Bring Down The King' via DDB New Zealand has made the cut three times in Direct CAM.jpgand the agency's 'Animal Strike' campaign for Paw Justice has been shortlisted twice, also in Direct. Saatchi & Saatchi and ApolloNation have been shortlisted twice in Direct for Tui 'Catch a Million'.

In Radio, Colenso BBDO scored all four of the Kiwi shortlisted entries. Colenso has been shortlisted for two Pedigree campaigns; one which includes three executions; 'Talkies', 'Meditation' and 'Stupid Cats' and one for the 'K9FM' campaign.

Screen Shot 2014-03-31 at 9.46.22 am-thumb-400x218-147583.jpgFive entries from New Zealand have made the cut at the shortlist stage of the Spikes Asia Awards' Branded Content and Entertainment category, which sees only 37 entries making the shortlist.

Colenso BBDO, Auckland has been shortlisted twice; once for Burger King 'Motel Burger King' and once for Pedigree 'K9FM'. Saatchi & Saatchi and ApolloNation have been shortlisted for Tui 'Catch a Million' and Saatchi & Saatchi, Porter Novelli and Union Digital have been shortlisted once for Tui 'Beer Plumber'.
NZTAMISTAKES.jpgSeven Kiwi entries have made the cut at the shortlist stage of the Spikes Asia Awards' Film category, which sees 57 entries making the shortlist. In the Film Craft category New Zealand has scored 11 finalists out of a total 51.

In Film Clemenger BBDO, Wellington and DDB NZ lead the Kiwi agency charge with 7121883aadcdad2230a7609785a10f3b.jpgthree finalists each. Clemenger BBDO, Wellington has been shortlisted twice for NZTA 'Mistakes' and once for 'Blazed'. DDB Group NZ has been shortlisted for Steinlager Pure 'Born to Defy', SKY Pay TV 'Come With Us' and Steinlager 'Be The Artist'. Ogilvy & Mather Auckland has been shortlisted once for Rebel Sport 'Ode to Winter'.

Pat Baron's Spikes Asia Diary - Day Three

Pat Baron Spikes Jury-web.jpgPat Baron, executive creative director at McCann, Melbourne is on the Film, Print, Outdoor and Radio jury at Spikes Asia, currently underway in Singapore. He writes exclusively for Campaign Brief.

Prankvertising, self-aware advertising, globalization, sensibility blur, a killer shark verses a water pistol, dancing human rice, the wildest high tech floor ever, I mean ever, cricket madness and can something be more beautiful for having been broken? I've always thought so. The haunting sound of Senna, hungry children, words that kill, Thai ghosts, a light in the dark, drone splats. Ted Royer asked: "so what's your point Pat?" "Dunno Ted I'm just 'Blazin'." This is day three in the Spikes Asia Festival of Creativity 2014 jury room, the toughest day of judging so far as we adjudicate metal for Film and Outdoor.
Jason Davey 1.pngOgilvy Australia has significantly bolstered its digital capability, acquiring Bullseye, one of the region's leading integrated digital marketing and technology services agencies.
The deal sees Ogilvy acquire 100% of Bullseye, which has more than 100 staff in offices in Sydney, Melbourne, Auckland and Indonesia including an offshore production facility.  Established in 2000, Bullseye currently provides a range of digital services from strategy and digital marketing, through to mobile, content and web-based solutions for clients in Australia, New Zealand and Asia.  In 2011, STW took a minority stake in the growing business.
VOLVO-VALET.jpgComing off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the "The Casino', via Swedish agency Forsman & Bodenfors.

The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job - the natural habitat for a heavy-duty truck.

Watch the parking valet getting pranked by Volvo Trucks.
CBlegendary_P1080795.jpgCBlegendary_P1080825.jpgWhat a night! The Campaign Brief Legendary Party at Spikes Asia was one of our largest nights ever. Over 300 of Asia's finest enjoyed a great night of fun at the new "Gutter Bar" of Spikes Asia - Gem Bar.

Thanks to our glorious and generous sponsors - The Sweet Shop, Method Studios, Song Zu and Arcade - the party kicked on to the wee small hours of the morning.

Our thanks also to everyone who came along and enjoyed the night. We appreciate your support and friendship.


480x150.jpgInsight New Zealand is the only New Zealand agency to pick up an award at the 2014 Clio Healthcare Awards, held in New York.

Insight scored a Bronze Award for its 'When Pies Attack' spot in the Radio category, part of the 'The danger is real' campaign for Diabetes NZ.

auck.jpgWith a new digital marketing campaign branded the "The Innovation Islands" launched by the NZ Government and Workhere, the country has turned its attention to attracting Australians, Kiwi ex-pats and other nationals who may be looking for a balanced and affordable lifestyle, while working on some of the world's most dynamic and rewarding work in the tech industry.

A05_011-00499-TUI-CATCH-A-MILLION.jpgSeven NZ entries have made the cut at the shortlist stage of the Spikes Asia Awards' PR category, which sees 44 entries making the shortlist. Only one Kiwi agency has scored in the Design category.

ApolloNation and Saatchi & Saatchi NZ lead the Kiwi agency pack in PR, scoring three finalists for Heineken 'Tui Catch a Million'. DDB NZ and PR agency Mango Communications have scored two finalists, both for Paw Justice 'Animal Strike'.
nimalstrikecb.jpg10 Kiwi entries have made the cut at the shortlist stage of the Spikes Asia Awards' Digital category, which sees 77 entries making the shortlist. In the Mobile category NZ has scored two finalists.

In Digital DDB New Zealand leads the Kiwi agency pack scoring a total of six finalists. DDB has made the cut unicef-united-nations-international-childrens-emergency-fund-food-photos-save-lives-image-600-37232.jpgthree times for SKY TV 'Bring Down The King' and another three times for Paw Justice 'Animal Strike'.

Saatchi & Saatchi NZ has scored two finalists; both for Tui Beer 'Beer Plumber' via Spark PHD. Scoring one finalist each is Colenso BBDO, Auckland for BNZ 'Emotionscan' and Shine Limited for Lion Breweries 'Beck's Makes Music Out Of Beer - Literally'.

In Mobile, FCB NZ was the only Kiwi agency to score with its 'Food Photos Save Lives' campaign for Unicef scoring two finalists.

VIEW THE DIGITAL SHORTLIST: Digital Shortlist.xlsx
VIEW THE MOBILE SHORTLIST: Mobile Shortlist.xlsx
62155_BLU0002 Blunt Umbrellas Superlite.jpgSix New Zealand entries have made the cut at the shortlist stage of the Spikes Asia Awards' Print category, which sees 85 entries making the shortlist. In the Outdoor category, NZ also scored six finalists.

Three executions from Y&R NZ's Blunt Umbrellas campaign have made the cut at the Print shortlist stage. DDB NZ has been shortlisted for its campaign for Lion, which also includes three executions.

In the Outdoor category Y&R NZ scored three finalists for its Schick Toiletries campaign, while DDB Group was shortlisted for Sky TV 'Game of Thrones' and Colenso BBDO scored for Burger King.

unicef-united-nations-international-childrens-emergency-fund-food-photos-save-lives-image-600-37232.jpgNine Kiwi entries have made the cut at the shortlist stage of the Spikes Asia Awards' Media category, which sees only 55 entries making the shortlist.

FCB New Zealand made the cut three times for Sony NZ 'The Bottled Walkman', Unicef 'Food Photos Save Lives' and Brothers In Arms 'Bank Job'.

DDB New Zealand scored two finalists; bdtk.jpgone for Lion 'Change The Bottle, Change The Game' and SKY TV 'Bring Down The King'. Colenso BBDO scored two finalists for Burger King 'Anti Pre Roll'.

The Tui Cricket campaign via Saatchi & Saatchi NZ and Spark PHD Auckland has been shortlisted as well as the ASB 'Like Loan' campaign via Saatchi & Saatchi, entered by Carat Auckland.


Pat Baron's Spikes Asia Diary - Day One

Royer-Iggy-Baron.JPGPat Baron, executive creative director at McCann, Melbourne is on the Film, Print, Outdoor and Radio jury at Spikes Asia, currently underway in Singapore. He writes exclusively for Campaign Brief.

It's been a fast and furious start here at the Spikes Festival of Creativity in Singapore. I'm here representing Australia as a member of the television, film, integrated, radio, outdoor and print jury chaired by Ted Royer, chief creative officer of Droga5 USA. It's a strong panel with representatives split from China, Japan, Thailand, Malaysia, India and New Zealand. We're into our second day of judging whittling down the shortlists, getting to the very best work in the region. It's kinda cool to think that this week brings all of us in our industry closer together. Meeting these people is the best part.
Ted Royer.jpgThe Spikes Asia Festival of Creativity has today opened its doors to begin a programme of content that includes seminars, forums, master classes and tech talks, all given by some of the biggest names in the industry.

Throughout the Festival, 90 jury members are also hard at work deliberating a record number of 4,984 pieces of work from across the region. Film, Print Outdoor and Radio is lead by Ted Royer, cheief creative officer of Droga 5 New York (above).

Released this morning are the Print, Outdoor, Media, Design, PR, Digital, Healthcare and Mobile shortlists.

Tickets now on sale for 2014 NZ Effie Awards

Screen Shot 2014-09-24 at 7.28.21 am.jpgTickets are now on sale for the 2014 New Zealand Effie Awards in association with TVNZ and ANZA.

This year's NZ Effie Award finalists and winners will be celebrated at a black tie gala dinner to be held at the Langham Hotel on Thursday 9th October, where you'll find out which work will truly silence the critics.




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