Saussey and Dewey? Stuff and Nonsense!
Less than two weeks left to enter AdStars International Festival: Entr…
Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive…
Cannes Contenders: M&C Saatchi New Zealand
Flying fish spotted all over town in latest h2go Water 'Air Aquarium' …
While the focus remains firmly on TVC work - highlighted by the recent signing of up-and-coming directors Hugh Mitton and Michael Humphrey - Film Construction is expanding into the television world further with several acquisition deals being working on with major networks in New Zealand and Australia for both format driven and original scripted television shows.
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Ogilvy & Mather NZ
When life gangs up on Raymond he develops an irritating affliction. The doctor can't help and alternative therapies come up short. Out of desperation he heads to an out-of-the-way resort and spa. But on arrival he discovers a journey in a true driver's car is the perfect remedy.
Says the pair: "We intend to use our brains and experience to continue to make advertising that people actually want to watch."
Visit the website at stuffandnonsense.co.nz
New Zealand: +64 9 889 1412
Australia: +61 2 8006 9658
Yolande: +64 21 554 262
To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).
On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.
Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.
Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm - and we have emailed out invites. If you haven't got your invite yet, email: firstname.lastname@example.org
This campaign confronts the misunderstandings that many prospective students can have about studying. The campaign uses layered channels to drive enquiries to MIT's enrolment call centre or to get more course information from www.manukau.ac.nz.
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See LIA website for details.
This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.
Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience.
The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October.
Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.
Colenso BBDO Auckland is a previous $10,000 cash award winner at AdStars.
Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.
Since Cirkus' first visit in 2009 the company has built a highly successful relationship with the Cannes Lions organisation and with that comes their continued presence in sponsoring and hosting a workshop.
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The strategic thinking is based around a fundamental shift in how they view the h2go brand. Up until now h2go, and in fact most other water brands, have seen themselves as just that; water brands that come in bottles. This has resulted in a highly commoditised category with little in the way of real differentiation.
Hell Pizza "Pizza Roulette"
Barnes, Catmur & Friends, Auckland
As part of their campaign to promote Pizza Roulette Barnes, Catmur & Friends Auckland produced a TVC to encourage self harm amongst pizza lovers. At no extra cost people could have one drop of hell fire on a random slice of any pizza. It's as strong as pepper spray. Look out, Granny.
Click here to find out more information.
Says Kate Humphries, Media Design School programme leader: "There were wails of despair and gnashing of teeth when we threw a tricky student brief for the Bees Social Media competition at our AdSchool students.
Doyle joins Colenso directly from the UK with a heavy focus on Social Media. Doyle is a seasoned and highly awarded digital/social strategist who has worked at Tequila/TBWA, The Walt Disney Company, and Momentum and has developed global and pan-European digital campaigns for a number of blue chip brands including Sony PlayStation, Nestle, and Disney Interactive.
This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.
READ HIS REVIEW
New Zealand Fire Service "Could you live with yourself?"
M&C Saatchi New Zealand
This ad designed by M&C Saatchi New Zealand shows that you can leave it too late to install smoke alarms, then asks the viewer if they could live with themselves in the same situation.
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Kamangar (left) leads the video community that 1 billion people across the globe use to access information, share video, and shape culture.
Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform. Under his leadership, YouTube's site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube's usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year.
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New Zealand Transport Agency 'Flash'
Clemenger BBDO Wellington
In a racing game called Flash, young guys get confronted with the all too real consequences of speeding. The car swerves, crashes, and then something really surprising happens.
Make sure your name is on the door - all RSVPs must be made by Friday 31 May. There's a $5 door charge, which will cover your first drink.
The collective is still singing the same tune - providing a stage for young ad folk to be informed, inspired, engaged, and to have the odd knees-up.
RSVP by 31 May 2013, to email@example.com.
On being presented with a piece of work, clients, suits and planners are inordinately fond of asking us to "demonstrate that it's a big idea."
For this we have to prepare multiple executions, in multiple media... and above all, "show us how it would work in year 2, year 3 and year 5." But in reality, Year 2 never comes.
MINI "Driving Dogs"
MINI tasked DraftFCB Auckland with finding a way for them to help the SPCA adopt out their dogs. Draft realised if they could demonstrate just how smart SPCA dogs really are, they'd have a better chance of finding happy homes. So, they taught three dogs to drive a car. For real.
Frucor V "The V Motion Project"
Colenso BBDO Auckland
By hacking Kinect motion tracking software and combining it with audio production software Colenso BBDO, Auckland created The V Motion Project, a tool that could transform the body's movements into music.
Click here to download the course information - CAANZ- Media Course 2013.pdf
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The "Do Good Day" staff initiative was a chance for OMD to give back to the community and to positively contribute to its stakeholders. OMD puts a great emphasis on Corporate Social Responsibility and views it as an integral component to its ongoing success strategy and key to employment satisfaction.
Antonio Navas, the 2013 Axis Awards convener of judges took to the stage to reveal the stunning new totem of creativity, a collaborative artwork created by Blake Enting and Cassidy van Dyk of Saatchi Design Worldwide, and sculptor Terry Stringer.
YWCA: Demand Equal Pay
Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print,online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money. As a result, all outrage is directed to demandequalpay.org.nz . Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.
New Zealand brands and advertisers can now for the first-time, purchase guaranteed targeted inventory on Angry Birds and Rovio's other world leading games apps - Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies and Angry Birds Star Wars. Rovio also recently added leading children's entertainment franchise The Croods to their suite of leading games apps.
VIEW ANGRY BIRDS AD FORMATS
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"Since going freelance about 8 months ago, I've been mulling over the idea of setting up my own grading facility again. I came to the conclusion that the best way forward was to set it up within an existing post house because of the synergies that would exist between the two companies. My first port of call was Fin Design as I've known the team there for years and have a high regard for their work.
To view some of Ben's latest work, please visit http://www.beneagleton.com.
For all bookings, please contact Louisa Eagleton or Ben Eagleton at firstname.lastname@example.org.
This week's guest judge is Troy Hitch, senior vice president and executive creative director at EnergyBBDO/Xi Chicago.
READ HIS REVIEW