Student ORCA winner Ambrose O'Meagher (AUT) (1).jpgA third year advertising student from AUT has taken out the top prize at the inaugural TRB Student Outstanding Radio Creative Awards (ORCA).

'"Reversing Camera'" by Ambrose O'Meagher was highly commended by the judges who commented that they could imagine this 15- second radio commercial being played on-air. The advert was for the Volkswagen Polo and focused on the reversing camera feature of the vehicle. A clever use of play-on-words made this commercial simple, yet creative, by having children voicing the words "Marco" and "Polo" with a voice-over stating that the reversing camera in the Volkswagen Polo allows you to know where things are, even if you can't see them.
Screen Shot 2018-08-17 at 7.24.18 am.jpgThe 2018 Midas Awards for the World's Best Financial Advertising is now open for entries.
Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

Says Scott Rose, executive director of the Midas Awards: "The Midas Awards has a 17-year legacy of honoring the World's Best Financial Advertising. Midas' reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing."

Screen Shot 2018-08-16 at 10.12.11 am.jpgBank of New Zealand has spearheaded a campaign via Colenso BBDO, aimed at Kiwi travellers with the launch of a nifty new app called BNZ Convert It.
The app allows the user to hold their phone up to any foreign currency to instantly convert the price into New Zealand dollars. Already around the top of the list travel apps downloaded by Kiwis this month, it seems destined to be a traveller favourite.
BNZ Convert It was an idea out of BNZ and developed by Colenso BBDO with a lot of customer testing and input, and is seen as an answer to one of the most common concerns of travellers - trying to keep tabs on what they're actually spending while overseas.

Disrupting the traditional industry awards model, The Immortal Awards provides LBB members with a global award that is free to enter, easy to enter and hard to win.

Inspired by Sir John Hegarty's belief that creative companies rarely create more than five genuinely award-worthy pieces per office a year, The Immortal Awards only allows entrants a maximum of five entries.

The limit ensures only the very best creative work is entered and creates a democratic, level playing field for all entrants. It's not about playing the numbers game, it's simply about recognising the creative ideas - and the creative talent behind them - that will live forever.

LBB made the decision that entry should come at no additional cost to its members because they understand the importance of awards in furthering the careers of creatives but recognise just how tough the industry is now, particularly financially. As long as your company or office is a member of Little Black Book, you'll be able to enter the award show free of charge.
Screen Shot 2018-08-16 at 9.33.15 am.jpgAA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer', which follows three Kiwis' quest to live life worry-free.

DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance.

A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them.

BOTAB 18 hype (1).jpgTickets are now on sale for Adland's favourite night out - Battle of the Ad Bands 2018.

There are a whopping nine agencies entered in what will be the biggest baddest BOTAB yet. Dust off your worn-out leather jacket and bust out the camo gear because BOTAB 2018 is the 'Battle of the Renegades'.
There are a limited number of tickets, so gather your agency groupies, fellow gig goers and your +1 of choice and nab your tickets today.

Kieran_Reads_Wee_Kiwi.jpgNoisy Beast is launching a podcast that builds on the Swisse New Zealand brand campaign featuring Kieran Read.

Says Tineke Madgwick, marketing manager, Swisse New Zealand: "Swisse have a range of vitamins that support New Zealand every day, but with our new podcast, we're supporting New Zealand at night time too.

The Kieran Reads Bedtime Stories Podcast features the rugby legend and father of three, reading a range of bedtime stories which help Kiwi parents put their kids to bed, and watch the games in peace. New episodes are released on nights that New Zealand takes on other nations in the rugby.

GreatShowman.jpgPixelBox Group have signed New Zealand's highly respected and talented Underpants for exclusive representation throughout the Asia market.

Underpants specialize in directing,
animating, VFX, designing, producing, compositing, illustrating and editing moving images.

Underpants are the creative pairing of Paul Freeman and Rachel Guidera, who are considered to be one of the most creative partnership's to emerge from New Zealand in recent times.

"Their comprehensive knowledge of 2D and 3D VFX allows them to work fluidly across many mediums, often forming complex 'hybrid' approaches to shooting, editing and post-production," said PixelBox GM Stephen Douglas. "Together they bring a unique blend of post-production savvy and keen storytelling eye to any project."

Dean-Ormston-1548.jpgAPRA AMCOS has finalised an agreement with the world's largest social media service, Facebook, that will see Australian, New Zealand and international songwriters, composers and music publishers remunerated for the use of their music on Facebook, Instagram, Oculus, and Messenger.

APRA AMCOS' deal with Facebook licenses the use of the millions of songs it represents in Australia and New Zealand including the songs of its 95,000 songwriter and publisher members. Facebook has a community of more than 2 billion people and continues to grow globally.

LIA extends deadline to 3:00pm NZST, Fri, Aug 24

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to next Friday, August 24 at 3:00pm New Zealand Standard Time.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director, Saatchi & Saatchi, Los Angeles.

TV Favourite: Brady Center to Prevent Gun Violence. I won't lie. I let some of my personal beliefs get in the way when picking this one. But then again, isn't that the whole point of what we do? To touch someone through a story or a joke or an antidote so they are for you rather than against you? Yes, some of these "tricks" have been done before-the kid delivering the hard-cold facts; but in this case, it has a purpose. And to me, that is everything. READ ON...
Kwitonda Mugeni baby 4 (2).jpgLondon International Awards (LIA), an international Awards Show that believes in creative excellence and perpetuating the spirit of global creativity, has today announced it is partnering with McCann Health, one of the world's most creatively awarded global health communications networks, to boost the promotion of its Gorilla Doctors creative competition. The entry deadline has been extended to the new date of September 7th.

The Gorilla Doctors are dedicated to conserving Wild Mountain and Eastern Lowland gorillas through life-saving veterinary medicine and a One Health approach. This international team of veterinarians is the only group providing these critically endangered animals with direct, hands-on care in the wild.
ORCA Presentation.jpgThe Radio Bureau (TRB) has today announced the return of the Outstanding Radio Creative Awards (ORCA) in front of creative and media industry professionals at the Ralph van Dijk seminar today in Auckland.

The aim of the ORCA is to encourage creatives in the advertising industry to let their talents loose and explore the options afforded by radio. They provide a means to recognise and endorse outstanding radio creative advertising which creates impact and effectiveness for the client.

Previously a monthly competition, the revamped version of the ORCA will be an annual event which allows creatives to submit their best work over a 12 month period.

Damon Stapleton: Do you speak creativity?

Screen Shot 2018-08-13 at 7.31.40 am.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"I never made one of my discoveries through the process of rational thinking." - Albert Einstein

Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation.

It would feel like you were in the middle of Warsaw in a comedy club trying to do your routine. The only problem was nobody understood what you were saying because nobody in the audience spoke English.
BelindaLush.jpgWARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.

Belinda Lush (left), group strategy director at Colenso BBDO has been selected to represent New Zealand on the Best Use of Data jury.
Rugby FighterBest Awards-0-2344-0-1652 (1).jpg
The Best Awards has released the 2018 finalists with Ogilvy New Zealand leading the ad agency pack with a tally of 12 finalists.

With work spanning multiple categories - Graphic, Motion, Product, User Experience, Environmental Graphics, Spatial and the much contested Ngā Aho award - of which Ogilvy/Click Suite/Studio Pacific/Story Inc. celebrated Gold in 2017 - Ogilvy again has a strong presence in the NZ design scene.

Says Nathan Chambers, head of design, Ogilvy: "It's great to see so many of our clients, represented in such a diverse way, at the pinnacle of New Zealand design, and so many amazing pieces of work in every category from across the country (and the ditch). We wish all other entrants the very best and look forward to seeing what unfolds on the awards night."

2018 Global Awards EJ Chairs (1).jpgNew York Festivals Global Awards 2018 competition, now in its 24th year, has announced the 2018 executive jury.
Internationally acclaimed global leaders, Aussie expat June Laffey, chief creative officer, McCann Health  (now based in New York) and Kathy Delaney, global chief creative officer, Publicis Health and will chair the 2018 Global Awards Pharma (Rx) and Health & Wellness Executive Jury panels, respectively.
Screen Shot 2018-07-23 at 7.30.07 am.jpgUnilever and PHD Group recently celebrated the launch of a new variant of deodorant, 'LYNX New Zealand', with young Kiwi actor and LYNX New Zealand campaign star, Julian Dennison. The launch has seen widespread interest from the public with over five million views of the hero video in one week.
The new creative by Australian agency Emotive features Dennison's character Humphrey enjoying his new-found LYNX Australia-inspired confidence until an Australian arrives in town, creating an 'Aussie problem'. Humphrey eventually comes out on top after discovering LYNX New Zealand, which helps him get his confidence back.
Screen Shot 2018-08-09 at 10.34.21 am.jpgDove is looking to critique the meaning of 'I'm fine' - a phrase usually snapped by insecure teenagers - in an animated series of films celebrating its ongoing partnership with Cartoon Network via Ogilvy UK.

The campaign was directed by Sweetshop's Andrew Lang, with animation in partnership with Picasso Pictures.

The Unilever brand announced a partnership with Cartoon Network's Steven Universe series in April this year. Working alongside the show's animators and writer, Rebecca Sugar, Dove creates original shorts for broadcast using the show's characters to help educate kids and build body confidence.

Special-JWT-LIA.jpgScott-Jack-LIAisons-2018.jpgOne lucky young creative from New Zealand and two from Australia will be making their way to Las Vegas in the last week of September, thanks to Campaign Brief and the London International Awards.

David Smith (top left), creative at Special Group, Auckland ~ Campaign Brief's 2018 NZ Agency of the Year ~ will represent New Zealand at the 2018 Creative LIAisons in Las Vegas, featuring some of the world's most respected creative directors as speakers, that runs concurrently with the LIA Awards judging.

Representing Australia is Scott Zuliani (above left), art director at The Monkeys, Sydney ~ Campaign Brief's 2017 Agency of the Year ~ and Jack Delmonte (above right), senior creative at Host/Havas, Sydney ~ #2 on the Campaign Brief 2018 Hot List.

LIA extends entry deadline to Mon, August 13

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, August 13.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



OneShow_CFE_FirstDeadline-Make_Bogusky-web (1).jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new "Win Pencil, Draw Respect" campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards.

The One Show entries can be submitted now at  First deadline is September 30, 2018, followed by November 30 and final deadline for entry of January 31, 2019.  One Show juries will be announced shortly.

The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall.  The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office.  But most of all, you get respect.

Introducing 34 final judges for Ad Stars Awards

page_00006199_1529334443.jpgAd Stars will welcome 34 advertising executives from around the world to Busan, Korea, where they will judge the Ad Stars 2018 Awards, which will be announced on Saturday 25th August.
Ad Stars received 20,342 entries to this year's awards, cementing its position as the biggest global advertising awards platform that is based in Asia. A panel of remote judges have already selected the finalists, which will now be judged by the 34 Final and Executive Judges listed below.
RARE-AKL (2).jpgThis week, Semi Permanent is arriving in Auckland - and for the first time, the festival brings you a taster of the RARE masterclass that's been touring the globe since 2017. The session takes place on Thursday 9th August, 2pm-5pm in the Aotea Centre.

Most recently appearing as part of the D&AD festival in London, RARE is a leadership masterclass that arms underrepresented talent with the tools, inspiration and network they need to thrive today and lead tomorrow. RARE believes that diversity - and an individual's unique life experience - can make for more innovative, empathic, powerful work. And so, they're serving up a program designed to help you harness your difference and take your creative work to the next level.

The #AssumeNothing campaign is challenging men who proposition black women on the Croisette (and beyond), Sherry Collins and Antoinette de Lisser tell Little Black Book editor Laura Swinton

Diversity and inclusion might be the fashionable buzzwords in the ad industry right now, but many industry women, particularly black women, are being frozen out of major events like Cannes because after hours they're being propositioned and assumed to be prostitutes by some male delegates.

Sherry Collins, editor and founder of Pitch magazine, found herself on the receiving end of such treatment the first time she attended Cannes Lions, in 2016, to promote her publication. The experience left her questioning herself. 
KraftHeinzLogo (1).jpgWith the purchase of Cerebos Greggs by Kraft Heinz, the company has consolidated its creative and media agencies.

The Business Marketing Group will be handling creative including social media, whilst Starcom will be managing media planning and buying.
CA (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Clark Edwards (left) and Andre Hull (right), creative directors at AMV BBDO, London.

Best: BT Sport 'Heroes'. Sidesteps cheese and shimmies around potential hurdles to deliver an emotional, sweet spot. Full disclosure: we sit opposite the team that wrote it, but because we don't like them and it was the best of the work, it can't be counted as favouritism. READ MORE...
MarkTutssel_BW_Full_500b.jpgLIA has announced that Mark Tutssel, executive chairman / chief creative officer of Leo Burnett Worldwide, will preside over the Integration jury.

As executive chairman of Leo Burnett Worldwide, Tutssel leads the network's unrivaled creative firepower across the world, and is responsible for setting the company's vision. Tutssel oversees the creative output for some of the world's most respected brands, including Samsung, McDonald's and General Motors.

In 2015, Advertising Age recognized Leo Burnett as the most awarded network in the world. Under Tutssel's leadership, the network has also topped the Gunn Report's "All Gunns Blazing" category for seven of the past eight years, leading the industry in new-world thinking. It is one of a very small group of agencies to have ranked in the world's Top 5 most awarded creative networks for ten years in a row.
Aaron_Turk_colour (1).jpgLittle Giant, Linked by Isobar has appointed Aaron Turk as the agency's new creative director, replacing Erik Hay who departed for Wellington in May.
Turk has extensive experience in creative leadership roles, and a body of work across some of the world's leading brands, including Volkswagen, Gatorade, Nike, McDonald's, BNZ, Samsung and Pedigree.
Most recently Turk helped drive Colenso BBDO's approach to digital in the role of digital creative director for nearly a decade. Prior to his return to New Zealand in 2008, he was creative director and a managing partner at Tribal DDB Sydney for more than seven years.
Turk's reputation in the industry has seen him judge awards including the Cannes Cyber Lions in 2007 and 2014. He has also received gongs for his campaigns at Cannes, Spikes, DMA's, Caples and ECHO Awards.
First Five Dates Hero Creative (1).jpgComms Council Industry support group, First Five Rungs, has announced an event for millennials in communications and advertising held 6pm-9pm, Wednesday, September 12 at Bauer Media Group NZ, 90 Wellesley Street West, Auckland.

Aware that young industry members don't have the same networks as those who have been in the industry for years and are often more reserved at senior networking events, the First Five Rungs saw the need for a more relaxed and casual networking event that millennials can dip their toes into.

First Five Rungs Event: First Five Dates
When: 6pm-9pm, Wednesday, 12 September, 2019
Where: Bauer Media Group NZ, 90 Wellesley Street West, Auckland
Tickets: $15 + GST + card fee available here.
Or via the First Five Rungs' Event Facebook page.
image002.jpgThe 2018 Mobius Awards competition is open with a deadline of Monday, October 1, 2018.

The Los Angeles-based international advertising event invites entries in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.

Entries must have been developed, introduced and/or reintroduced between Oct. 1, 2017, and Oct. 1, 2018.

Entrants may earn a First Place Mobius statuette or a Second Place Certificate for Outstanding Creativity. Also, Best of Show (Grand Prix) nominees are selected from First Place Mobius Awards winners, based on judges' recommendations. Judges are not required to select winners in each medium or category, however, which means some mediums might not have a "Best" winner every year. The intent, says Mobius Awards chairman Lee Gluckman, is to reward creativity and effectiveness and "not just give awards."

Mobius Awards, founded in 1971, is an independent competition that uses worldwide judges who access entries online. No judge knows how another has voted on an entry. The exception to online judging is Packaging, which is viewed by two sets of judges, an in-person group in Los Angeles and an online group.

The deadline for 2018 is Oct. 1. Questions should be directed to Kristen Szabo, manager, entrant relations and operations, at

Please visit to get more information on the competition. Winners are announced in January 2019.
opengraph-xero.jpgOff the back of a record year in 2017, MBM is enjoying a cracking 2018 with some great new business wins coming in over the last couple of months including Xero, FlexiGroup New Zealand and Brother International.

First up, following a competitive pitch, is Xero. MBM is delighted to have this innovative New Zealand company on the books.  A true global leader in online small business software, Xero is already a business icon here and overseas.

Says Sean McCready, MD, MBM: "We'll be delivering strategy, channel planning and offline media buying for Xero New Zealand, enabling them to focus on their growth as a leading service provider to the small business sector.  Our aim is to help them be as targeted and engaging as possible - all while keeping a weather eye on the bottom line.  That's only appropriate given that's what they help thousands of businesses do every day."
99 Raydar Chruch Rd David.jpgRaydar and 99 have partnered up to launch a new series called 'Church Road Journeys of Discovery' which is now screening on TVNZ OnDemand for Pernod Ricard.

The series marks the first work from Raydar and 99 since winning the Pernod Ricard brand work from Ogilvy late last year.

'Church Road Journeys of Discovery', developed for Church Road Winery in Hawke's Bay, is the first collaboration between 99, Raydar, and The Workshop.

Screen Shot 2018-08-03 at 8.14.00 am.jpgTRACK NZ has appointed a new planning director, Jodie Armstrong-Downes strengthening its strategy and planning division.

Armstrong-Downes has over a decade of experience in strategic communication planning across a range of industries including telecommunications, travel, non-for-profit, and retail. Armstrong-Downes' agency background spans leading London agencies including Proximity London, Wunderman UK, and DLKW Lowe.

With a strong record of success, Armstrong-Downes' worked on many award-winning campaigns for clients such as Guide Dogs for the Blind & John Lewis. Most recently her work with the Royal National Lifeboat institute received a Caples award and three gold awards at the DMAs in 2017.
Stephen Froth.jpgStephen Forth joins AKQA's Auckland studio, where he takes on the responsibility of general manager, building client relationships and developing the studio culture.
Forth has more than 18 years of experience in the digital industry. Prior to joining AKQA, he held managing director and managing partner roles leading digital efforts to drive brand strategy on both the agency and client sides. Forth's management and leadership style along with his transformative approach to delivery provide him with unique insight into consumer needs, market opportunities and organisational success strategies large and small.
kiwirail-freight-train-generic (1).jpgState-Owned Enterprise KiwiRail has today announced its appointment of DDB as creative agency following a competitive pitch involving five agencies.

Richard Keenan, tourism brand manager at KiwiRail, says the team were impressed by DDB's mix of experience, including deep digital expertise and great core brand strategy, driving exceptional commercial outcomes.

Says Keenan: "Meeting with the DDB team, we could tell they had a strong connection with our organisation and what we're trying to achieve. Their track-record of telling beautifully crafted brand stories to produce business transformation speaks for itself, and it's what we want to see for KiwiRail.
Alex_Bogusky_bw.jpgAlmost a decade after Alex Bogusky departed from US hot shop Crispin Porter + Bogusky, then one of the hottest creative agencies in the world, he is set to return, taking the title of chief creative engineer.

In this new position, he will assume a leadership role in all aspects of the company, including creative direction, innovation, strategy, and talent.

Bogusky will be working closely with CEO Erik Sollenberg, President Danielle Aldrich and Chairman Chuck Porter, to "reimagine what the modern agency of today can be." 

Before leaving CP+B eight years ago Bogusky was one of the most revered creative directors in the world, known for Burger King's 'Subservient Chicken' and the anti-smoking Truth campaign, before he resigned saying he was done with the agency world.
Ad Age in the US reports that Los Angeles Superior Court Judge Monica Bachner has signed an order allowing the legal team for former CP&B Boulder Chief Creative Officer Ralph Watson to serve business record subpoenas to Instagram, its parent Facebook and Gmail (part of Alphabet-owned Google) to provide identifying information about the anonymous individuals behind Instagram page Diet Madison Avenue.

The judge's action is the latest development in a suit filed by Watson in May, claiming defamatory statements posted to the account led to his wrongful termination from the agency. DMA has taken aim at some of the biggest names in advertising with a goal of exposing sexual harassment and discrimination at ad agencies.

Terabyte joins forces with Social Envy

BrydieBW (2).jpgSocial Envy has joined forces with New Zealand digital marketing agency Terabyte.

Social Envy is a data-driven inbound and social media agency with a focus on the small to medium market, offering a range of services including strategy, creative and content creation. Built from years of R&D in the social media technology space, Social Envy's scientific, behavioural approach is proving hugely successful.
business ads support articles new ads business support opportunities finance ads support deposit money ads making support art loan ads support deposits make ads your support home good income ads outcome support issue medicine ads support drugs market ads money support trends self ads roof support repairing market ads support online security ads support tips skin ads support tools wedding ads support jewellery newspaper ads for support magazine geo ads support places business ads support design Car ads and support Jips production ads support business ladies ads cosmetics support sector sport ads and support fat burn vat ads insurance support price fitness ads support program furniture ads at support home which ads insurance support firms new ads devoloping support technology healthy ads support nutrition dress ads support up company ads support income insurance ads and support life dream ads support home create ads new support business individual ads loan support form cooking ads support ingredients which ads firms support is good choosing ads most support efficient business comment ads on support goods technology ads support business secret ads of support business company ads support redirects credits ads in support business guide ads for support business cheap ads insurance support tips selling ads support abroad protein ads support diets improve ads your support home security ads support importance



Campaign Brief New Zealand Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in New Zealand, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in New Zealand. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).

Latest comments

Current issue

Campaign Brief Magazine