Nick Worthington.jpgD&AD has named 10 creatives from Australasia to sit on the various jury panels for its 2017 awards, including Nick Worthington (left), creative chairman of Colenso BBDO Auckland, who was named Foreman of the prestigious Creativity for Good jury back in early November.

David Nobay.jpg
Ben Miles, Creative Director, Interbrand Australia

Creativity for Good
Nick Worthington, Creative Chairman, Colenso BBDO, Auckland (Foreman)
David Nobay (right), Creative Chairman, Marcel, Sydney

Vince Lagana, Executive Creative Director, Leo Burnett Sydney

Film Advertising
Scott Nowell, creative partner, The Monkeys, Sydney
AT_ILMR_PaperBoy_Ad (1).jpgHot on the heels of the successful It's All Go campaign for Auckland Transport Cycling and Walking (AT), Federation has launched I Love My Ride.

The campaign is designed to inspire everybody to get out and use Auckland's new cycleway infrastructure.

With the onset of summer, it's the best time of year to motivate people to start riding bikes. Federation and AT want to engage a wide audience and show that cycling is for everyone. The campaign showcases the real-life Aucklanders behind the bikes - from twenty-year-olds making their way to Uni, to seventy-year-olds going out to local cafes. For these people, a bike is part of their everyday life. AT wants everyone to see how easy bike riding is, and why you'd want to have a bike in your life too.
RUA PERSTON (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Rua Perston, associate creative director, Arnold Boston.

Curiously, all the TV this week felt like it was longer than it needed to be, just like the US election.

There was one exception however: the "Wes Andersen H&M spot". Shot with his unique visual language, it is beautiful and charming; more of an epic short film than an ad really. So even though it's completely void of an idea, it's still my pick of the week. READ MORE...
Shayne Priddle 2 (1).jpgDesignworks Wellington has appointed Shayne Priddle as client services director Wellington, responsible for the leadership of the client services team and developing client relationship strategy as a core discipline.

Priddle will join the senior leadership team and work with managing director Vic Smith to continue the growth and evolution of the business. He starts on the 19th December.

He held the same role at Designworks for five years before departing to Ocean Design in 2013, where he was strategy director and most recently practice lead.

Says Smith: "We are super excited to welcome Shayne back to the Designworks family. He is a brilliant operator, fantastic with clients, a team player and highly respected in the industry. His ability to understand the often complicated world of clients and bring answers to the table, whilst balancing pragmatism and ambition is rare."
Screen Shot 2016-12-05 at 12.30.22 PM.jpgFrom Brexit to the Rio Olympic Games to the unfolding refugee crisis, 2016 saw the Getty Images' editorial team of award-winning photographers provide coverage 24 hours a day, seven days a week, from all corners of the world. They were at the center of the key news stories and events, covering more than 130,000 news, sport and entertainment events at home and around the globe: over 70,000 in entertainment, 30,000 in sport and 30,000 in news.
The Getty Images Year in Focus 2016 collection curates the year that was in stunning photographs, including the defining moments that encapsulate the global news agenda and events of 2016.
events2.112504.jpgAuckland students who are creating digital design projects on two of the world's hottest technology platforms now have an exciting opportunity to work alongside world-leading creative content companies.

This is thanks to a new agreement between Media Design School (MDS) and Auckland Tourism, Events and Economic Development (ATEED), which will see MDS using ATEED's globally connected AR/VR Garage in the Uptown Innovation Hub.

The partnership provides graduate and undergraduate students with valuable opportunities in augmented and virtual reality development, and will ensure Auckland's creative community further contributes to New Zealand's AR/VR research and development in what is expected to become a multi-billion worldwide sector.
Paperboy_Cover_Mockup_PR[3] (1).jpgCreating a brand identity for a new, weekly free print publication that would catch the eye of the digitally native "urban adventurer" required a design ethos that would arrest the attention of this much vied for audience. For this reason, Bauer Media turned to Y&R NZ to come up with the new title's name and shape its engaging visual identity and related brand guidelines.

Launched last month across the city, Paperboy, is dedicated to "all things Auckland". A weekly title promising to cover the best in food, style, culture and urbanism, while also shining a light on the big issues facing the city.
150521HFTWP18_139472 (1).jpgAfter opening Sundance, starring at Tribeca and achieving worldwide distribution, Taika Waititi and Curious' quirky film about a boy who triggers a manhunt, has been named #1 Best Movie of the Year by Empire magazine.

Empire is THE British film magazine published monthly by Bauer. It's the biggest selling film magazine in the UK that is also published in the US, Australia, Turkey, Russia, Italy and Portugal.
84313778-5347-429a-90c6-56727dc2f89d.jpgAWARD is still accepting entries for the 38th AWARD Awards.

Get your entries in by next Monday, December 12, 5pm Australian EST.

A late fee will apply.

This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.


Damon Stapleton: The truth will set you free

unknown-1 (1).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth." - Marcus Aurelius

Nothing reminds you of your love for advertising more than lying next to a man discussing the insertion of his catheter with his best friend.

It has been an interesting two weeks. I had been in hospital because my appendix was trying to kill me. Auckland City Hospital looks like it was decorated by an East German Dictator who discovered he had no creative ability and a large amount of grey paint left over from painting his tanks. But I shouldn't grumble, the magnificent and dedicated people there saved my life. And for that, I will forever be grateful. And they deserve better decor.
Nick Smapson.jpgNick Sampson has joined independent branding agency Principals as strategy director.

Prior to joining Principals Sampson was strategy director for customer experience specialist DNA and led the set-up of its Auckland operation. In recent years, he consulted through ad agency Consortium and led the Gunroom strategy/creative group. He has experience across a broad range of brands including Trustpower, Auckland Airport, Shingle Peak, Taranaki Region, InterCity Group and Great Sights.
Screen Shot 2016-12-02 at 10.00.48 AM.jpgJ. Walter Thompson's Innovation Group has today unveiled its third annual Future 100 report.
Future 100: Trends and Change to Watch in 2017 helps readers keep a tab on emerging consumer behavior with 100 original trend predictions from the Innovation Group. Sliced across 10 categories, each trend is delivered in digestible snapshots that explore how the trend is already showing up in consumer behavior today, signs that it's growing more popular and an original analysis on why brands and marketers should be paying attention.
From trends like "Vagina-nomics" and "Artificial Nature" to "Tech vs. the Trolls" and "Halal Tourism," Future 100 foresees a 2017 full of new frontiers for consumers and new opportunities for brands.
Buster The Boxer_John Lewis Christmas-thumb-400x198-236723.jpgUK retailer John Lewis is bouncing with joy today after its 2016 Christmas campaign "#BusterTheBoxer" was named the most shared ad of 2016 by video ad tech company Unruly.

The two-minute video ad, which features an array of animals playing on a family's trampoline at Christmas time, appears at the top of Unruly's annual Top 20 Global Video Ads Chart after attracting 1,949,387 shares across social media. The ad's performance since its launch on November 9 also makes it the 5th most shared Christmas ad of all time and the most shared John Lewis ad ever.
TigerSTREATS (1).jpgIn our polarised world, where everything from politics to fashion conspires to keep us apart, there is one place where old and young, East and West, fat cats and underdogs all sit shoulder to shoulder: sharing an ice-cold Tiger beer at the street food table. 

To celebrate the power of Tiger Beer and street food to bring us closer, Tiger Beer is launching Tiger STREATS via Marcel, Sydney.  An intriguing dining concept, where two chefs who live worlds apart, but share the honour of culinary fame, will join forces for the first time. A global event, Tiger STREATS launches first in Sydney followed by Auckland, New York City and Kuala Lumpur.
Screen Shot 2016-12-01 at 8.53.08 AM.jpgTBWA, Auckland has launched a new film in support of Asahi Super Dry, the number one beer in Japan.
Says Andy Havill, category manager - NZ beer and cider, Independent Liquor: "Asahi Super Dry is a beer with perfection at its heart and this is a playful take on the serious science that goes into our product."

Originally developed as a result of a 5000 person survey in the Japan, Asahi pioneered a new direction for beer in Japan and the world, inspiring many imitations in its wake.

Justin Barnes.jpgAfter a global search, J. Walter Thompson New Zealand has hired Justin Barnes as executive creative director. Barnes, who was most recently creative director at SapientNitro in London, will take the creative reins in January.

Says Simon Lendrum, managing director, J. Walter Thompson, New Zealand: "When we set out to find our new ECD, we wanted to find a creative leader who had demonstrated the ability to build big brands, but was also fluent in new technologies. Justin is such a leader."

Says Matt Eastwood, worldwide CCO, J. Walter Thompson: "Today more than ever we see that creating truly pioneering solutions requires an intersection of skills. It's fantastic to welcome Justin to J. Walter Thompson, as he comes equipped with a diversity of experience that can empower us to craft even more integrated creative solutions for our clients' brands."

Terabyte joins forces with The Creative Shop

Blog_heroImages (1).jpgTerabyte has announced that The Creative Shop will be joining New Zealand full service digital agency from today, 1 December 2016.

The Creative Shop is a creative and digital agency with a focus on the small to medium market, offering a range of services including brand strategy, design, advertising, outdoor, online marketing and website design and build.

The Creative Shop will continue, with the support of Terabyte, to provide exceptional value to existing and new customers.
AIR-NZ-CHRISTMAS.jpgAir New Zealand, via agency Host, Sydney, has teamed up with multi-platinum Irish artist Ronan Keating and rising Kiwi acting star Julian Dennison to record a uniquely Kiwi take on one of the world's most iconic Christmas songs, rewritten to celebrate the magic of a Southern Hemisphere Christmas.
The online video Summer Wonderland captures the fun as Hunt for the Wilderpeople star Julian Dennison directs a reluctant Ronan Keating in a witty rewrite of Walking in a Winter Wonderland, to better reflect the festive season down under.

The spot marks the last work for Air NZ by outgoing Host ECD Bob McIntosh, who departs the agency at the end of this year.


View the Air NZ Xmas Site
The D&AD Professional Awards 2017 early entry deadline is in two weeks.
Enter your work by 14 December 2016 and save 10%.

Pencils Line Up 2017 (1).jpgThe 55th annual D&AD Professional Awards are now open for entry. With subcategory changes, the majority of the jury foremen and women announced and a sneak peek of the creative campaign by Lucky Generals, there's quite a bit to grab your attention.

Professional Awards - what's new?

Although there haven't been any new category additions, there are some notable changes within sub-categories that will celebrate the latest innovations. For the first time D&AD will now award innovations and fresh new work that comes to the market in Beta or as prototypes. New websites, products and new iterations of existing platforms will all get the chance to submit their work to be judged and win a Pencil. (This work will be eligible for a Wood Pencil).
Facebook.jpgMobile is still a fairly new medium, with formats and best practices that are rapidly evolving. We also know that people consume content on mobile in fundamentally different ways than they do on other mediums.

That's why Facebook launched the Creative Hub, a destination where marketers and advertisers can be inspired by great creative, design their own and share it with others. Facebook designed Creative Hub to be a faster, easier way to produce ideas that capture attention and delight people where they're spending their time--on mobile.

Today, the Creative Hub is available to the entire global advertising and marketing community.
2017ANTIPODES_IMG01_V01 (1).jpgThe FireFlies Antipodes is making its last and final call for riders for its second tour taking place from 19 to 26 February 2017. The ride covers 1000km+ over seven grueling days around Tasmania. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

The call for saddles will close Monday, December 5 and the tour is looking forward to welcoming new riders from Asia and the Antipodes.

To register your interest for The FireFlies Antipodes, please email Wilf Sweetland:
Screen Shot 2016-11-29 at 11.01.48 AM.jpgGetty Images has today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2017 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.
The six themes forecast by Getty Images' global team of visual anthropologists and art directors, are identified through extensive research and the company's unique access to, and analysis of, imagery in advertising, pop culture and the changing behaviours of consumers and society globally. This is further augmented by Getty Images' own search and image data from the 400 million downloads from its website each year. All of these data points are then analysed to create a holistic view of the imagery techniques and styles expected to make an impact in the year ahead.
Production Hut & Digital Hut (2).jpgAdFest is now inviting production, post and visual effects, digital, data and technology companies to be part of its Production Hut and Digital Hut at next year's festival, which runs from 22nd to 25th March 2017 in Pattaya, Thailand.

The Production Hut and Digital Hut provide a unique networking forum for production and digital companies to connect with a global audience of creative professionals.
Alasdhair Macgregor (International Executive Creative Director, BETC Paris) (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Alasdhair Macgregor Hastie, international executive creative director, BETC, Paris.

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun (to read)." If Mr Leo Burnett's definition of good advertising applied to this week's offerings, makes my roundup as thin as Donald Trump's skin. READ MORE...
SJ4.jpgThe Torch Awards has announced David&Goliath as the 2017 Torch Awards agency sponsor. D&G will join forces with Torch to help champion the next generation of young creatives and shine the spotlight on the 2017 Grand-Winning entry.

The Torch Awards submission deadline is February 17th. Finalist teams will be announced on April 3rd. The Grand-Winning Team will be announced and awarded live at the New York Show‚Ą†  taking place May 18th at Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.

For more information on entering, download info sheet - 2017 Torch Awards One Sheet.pdf

And now a strange graph from a creative

img_0379.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"The truth is rarely pure and never simple." - Oscar Wilde

In the last month I have read countless blogs about the death of advertising. It has become fashionable to write about this. There is the talk of technology and how the business is changing. I have read the sentence advertising is facing its Kodak moment in at least 6 articles.

Added to this, I have had creatives from different parts of the world writing to my blog asking for advice on their career. They ask me if there is a future in advertising. Could they use their talents in another industry. They all tell me they are understaffed and had one in particular telling me he had worked Saturday and Sunday of every weekend for 6 months. I think we can agree no matter how masochistic you are this is not enjoyable or normal.

It was because of all of these swirling opinions, I started to wonder what the truth was. Is our business shrinking? Is it disappearing? Was there any evidence?

Entries for AWARD Awards close this Fri, Dec 2

960d57c5-ff50-432a-8941-d554eee729bc (1).jpgEntries for the 38th AWARD Awards will close this Friday, December 2.

Late entries will be accepted up until Monday 12th December though a late fee will apply.

This year eligibility dates have been extended to cover the full call for entries period through into early 2017; any work first aired or published between the 6th November 2015 and the 31st January 2017.

Screen Shot 2016-11-28 at 6.23.01 AM.jpgClemenger BBDO Melbourne has appointed Neville Doyle as digital strategy director.

Joining from Colenso BBDO in Auckland, Doyle has been integral to some of the agency's highest profile work, including Mars, Visa, Burger King, Amnesty International and the globally awarded DB Breweries Brewtroleum campaign, all helping him to be named #6 Planning Director in the world by the Big Won Report. Doyle first joined Colenso BBDO in May 2013.

Says Nick Garrett, CEO, Clemenger BBDO, Melbourne: "I have seen first-hand how Neville's expertise in digital strategy directly leads to outstanding results, both in terms of creativity and effectiveness. The combination of Neville, Chris and Ben means our clients will have some of the best talent in the world ensuring their work works."

Doyle has experience on both sides of the fence. As well as working for agencies in London and New Zealand, has worked with Disney Pixar on digital and social strategy for its Motion Picture Division.
MDS Show Grid.jpgAfter a final round of judging the shortlist for Google Student Axis is out, and all four finalist places have been taken out by MDS teams.

Congratulations to Jacob Newton, Connyr Agita, Gal Stern, Jinah Song, Merino Mariner, Hamish Cullen, Lauren Day and Nathaniel Ong. A big thank you to Natasha Stitchbury at CAANZ for organizing the competition and a ten-minute standing ovation for our tireless judges: Toby Talbot from Assignment, Haydn Kerr from DDB and Rueben Halper from Google. Despite being very busy people, the judges generously donated their time to go through over 50 entries from Otago University, AUT and Media Design School. After choosing a longlist of 10 MDS and AUT ideas, the judges met each team to give them feedback on their ideas and, this week, met them all again for the final presentations.
NB17_mainimage(2350x1650)3 (1).jpgEarlier this year, the creative industries came together to decry the fact that one of their number had declared the gender debate over. The facts speak for themselves. According to statistics, only 11.5% of creative directors are female, indicating that this conversation is definitely not over.

The same lack of representation applies to creatives from black and minority ethnic backgrounds, those from low-income households and those with disabilities. Diversity, which is key to ensuring the advertising and design industries are representing the world we live in, is far from what it could be.

For New Blood 2017, The Beautiful Meme have devised a campaign to make everyone stop and think. Taking as its starting point a series of statements and statistics that highlight the current state of the creative industry, these in-your-face designs are a challenge to whoever reads them to take action.
ADFEST2017 Grand Jury President- Ted Royer.jpgAdFest has announced that one of the world's most esteemed creative leaders, Ted Royer, chief creative officer at Droga5, will join the festival's 20th anniversary celebrations next year as grand jury president overseeing the 2017 AdFest Lotus Awards.

Ranked by Business Insider as #1 of 30 of the most creative people in advertising in 2016, Royer has won more than 100 major awards in a career spanning 20-years. He joined Droga5 in its early days, but has worked all over the globe from Singapore to Argentina, Australia and New York.

Says jimmy Lam, president, AdFest: "AdFest celebrates its 20th Anniversary in 2017 so it is fitting to welcome a Grand Jury President who has made such an enduring mark on our industry over the past 20 years. Ted is a true visionary who continually taps into current trends to create the industry's most talked-about campaigns. It's an honor to welcome him to Thailand next year."
CB-HOT-COLD-CHART-NZ-LOW-RES.jpgIt's soon time to pick CB New Zealand Agency of the Year and Australian Agency of the Year -- and also to work out the 2017 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's NZ chart is pictured here.

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMO's!).

You'll be pleased to know it's FREE TO ENTER.
Provide all your best work on a USB stick. Please list highlights of the year, including all awards won in 2016, new people, plus accounts won and lost, plus number of staff (or billings if you can) in a separate doco.
A[1].jpgIn a busy world, asking parents to complete one more task, on a twice-daily basis, is a stretch at best. So Y&R NZ and The Sweet Shop joined forces to bring us the champion protector of children's teeth - the Tooth Fairy you were never expecting in a campaign for the Health Protection Agency.

Says Damien Shatford, director, The Sweet Shop: "What got me excited about this idea was how it takes on the mythology of the tooth fairy and skews it for parents: If you don't brush your little one's teeth, a fierce looking fairy-lady is going come give you a good sassing."

Although the content itself is fresh, funny and unexpected, there is a serious side to the Health Promotion Agency and Ministry of Health's campaign for oral health, with over 29,000 children having their teeth extracted last year alone.

01_The_Catch_Temp_FB_hiRes.jpegOgilvy New Zealand creative director Glenn Wood and Simon Mark-Brown of Republic Films are launching a new New Zealand comedy movie, based on a true story of cheating in a fishing competition, which is set to be released in New Zealand and Australia next year.

The film was written by Wood, and Mark-Brown produced, directed and funded the feature through Republic Films.

Says Mark-Brown: "We've had it floating around for ten years and just thought - let's make it. We went up to a tiny town in the far north of New Zealand and shot it in ten days. It's kind of a comedic eco-drama, it's a fun buddy movie but it also deals with over fishing, a major problem around the world. We've got a nation-wide theatrical release for New Zealand starting January 5th and Australia after that. Keep an eye out."

Producer/Director - Simon Mark-Brown - Republic Films
Writer: Glenn Wood
DOP/Editor: Bertrand Remaut
Original score: Greg Johnson
McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgY&R New Zealand has taken out top honours amongst the Kiwi ad pack with the most number of acceptances from New Zealand in Campaign Brief's The Work 2016.

Y&R was ranked #3 in the Asia-Pacific region with 25 acceptances, followed by Colenso BBDO Auckland in #4 spot with 23 acceptances while Clemenger BBDO Wellington and FCB New Zealand shared 16th spot with 9 acceptances apiece.

New Zealand's best performing campaign across multiple categories was Burger King "McWhopper" via Y&R New Zealand, one of the most awarded campaigns in the world in 2016.

This year 611 ads and campaigns were accepted from the Asia-Pacific region into The Work 2016.

1. Leo Burnett Sydney (34)
2. M&C Saatchi Sydney (30)
3. Y&R New Zealand (25)
4. Colenso BBDO Auckland (23)
5. Whybin\TBWA Melbourne (15)
6. CJ WORX Bangkok (14)
7. GPY&R Melbourne (13)
8. Leo Burnett Melbourne (12)
9. Clemenger BBDO Melbourne (11)
9. Leo Burnett Malaysia (11)
11. BBDO Bangkok (10)
11. BMF Sydney (10)
11. The Brand Agency Perth (10)
11. Clemenger BBDO Sydney (10)
11. Leo Burnett Taiwan (10)
16. ADK Taiwan (9)
16. Clemenger BBDO Wellington (9)
16. FCB New Zealand (9)
16. Grey Group Singapore (9)
16. Ogilvy & Mather Hong Kong (9)
True.jpgFollowing the announcement of Steve Kane's departure from Y&R, independent agency True has announced the appointment of Kane (second from left) as managing director to further strengthen the agency's leadership team. True's current managing director and co-founder, Matt Dickinson (second from right), will assume the role of CEO when Kane joins the agency in the new year.

Kane was the managing director of Y&R NZ for two and a half years. During his time at Y&R NZ the agency was named Campaign Brief Agency of the Year 2015, APAC's most awarded agency at the 2016 Cannes Lions and D&AD.

Over the course of his 22-year career Kane has held senior positions across a broad range of marketing disciplines including account management, public relations and creative director, both here and in the United Kingdom.
YR shake-up (1).jpgY&R NZ has today announced a change in leadership with managing director Steve Kane (right) set to leave the agency at the end of 2016 and current head of planning, Jono Key (left), being promoted to managing director Y&R NZ effective in the new year.

Kane joined Y&R NZ in early 2014 from TBWA NZ where he was creative director. Prior to TBWA, Kane was at DDB NZ, where he held the role of group experiential creative director until TBWA recruited him in 2013.

He's leaving Y&R NZ to join independent agency True as managing director.

Says Kane: "The past two and a half years have been a phenomenal ride. I'm hugely indebted to Josh (Moore) for giving me the opportunity to work alongside him and the brilliant talent pool he's assembled at Y&R NZ.

"I'm incredibly proud of everyone and everything we've achieved over the past couple of years. Highlights would have to include being named Campaign Brief Agency of the Year 2015, the slew of international recognition for a range of brilliant campaigns and the international client base this work has attracted.
Angela_Bird_1.jpgOgilvy New Zealand has appointed Angela Bird in the role of group delivery director. Bird joins the agency from the UK to bring in significant step-change and transform how Ogilvy delivers its creative work through a new, multi-faceted production approach.

This change to how Ogilvy delivers work is integral/key to its continued success. Bird will be leading production teams and improving the operational organisation across the main agency and business units. Her approach focuses on introducing specialised producers, cross-skilled in delivering on a wide range of work, with production integral to the creative process.
Andy Headshot2.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Andy Flemming, group creative director, M&C Saatchi, Sydney.

Throw tinsel, animation, uplifting Pixar style music, robins, snow, mince pies, fantastic voyages and a tear on the face of a golden child into a grinder and you've got yourself a Christmas ad. After the incomparable Adam & Eve set the standard a few years ago it seems everyone in London wants an epic slice of emotional toss. Whether it's Mrs Claus spending half the production budget on aerial helicopter shots or a clay Dad realising that he's the ultimate Christmas present, we seem to lose our minds and write spots that have the words 'audience cries here' in the scripts. I know it sounds very bah humbug of me, but I'm writing this in Sydney and my fucking air con's broken so I'm about as Christmassy as a novelty cluster bomb. There is, however, an island of hope in the sea of post Christmas dinner vomit and it's from the Spanish Lottery of all people. In a faultlessly shot film, an old lady mistakenly thinks she's won the thing and her village rallies together to celebrate. It has more humanity and Christmas joy than any of the others and probably cost a tenth of the price. There's also the fact that the film celebrates someone NOT winning the lottery, so points to the agency for a very hard sell and a stunning piece of film. I loved the alien spot for VW too as it's a lovely product demonstration (and I really like aliens) but my bulging parcel goes to El Gordo (whatever that means.) READ MORE...
Nagydeparts.jpgAfter 10 years with the Clemenger Group, executive creative director Paul Nagy has resigned from Clemenger BBDO Sydney and is set to depart in early 2017.

Nagy has been ECD in Sydney for 5 years, following a successful 5 years at Clemenger BBDO Wellington.

Says Robert Morgan, executive chairman, Clemenger Group: "I would like to thank Paul for a huge contribution to our company both here and in New Zealand. He is a fantastic creative leader and a brilliant person. We wish him the very best in the future."

Nagy has been responsible for highly award-winning work throughout his decade at Clemenger, including campaign for NZ Road Safety, Hungry Jack's, Campbells and most recently Dolmio 'Pepper Hacker', Whiskas 'Catstacam' and Masterfoods 'Make Dinnertime Matter'.

Under Nagy's leadership Clemenger BBDO Sydney has been named AdNews NSW Agency of the Year, won B&T Campaign of the year, as well as being recognised at Cannes, D&AD, Webby's, AWARD and numerous other award shows.



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