Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two stand pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
MTU.pngM2 Group has today announced it has appointed RAPP as creative agency to manage its stable of brands, Slingshot, Orcon and Flip. Mango has been appointed M2 Group's PR agency after working on the Orcon account for the past two years.

M2 Group consumer general manager, Taryn Hamilton, says it's an exciting time for the business and is looking forward to working with RAPP and Mango to develop the brands and continue their growth in the market.

Says Hamilton: "Slingshot, Orcon and Flip will still act as challenger brands and offer innovation and products that put consumers first.

Simon Veksner: Matt Eastwood's jacket

matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...

Why are so many brands still socially inept?

08c1b0b.jpgBy Claire Waddington, marketing and communications manager, Isentia

It's not a new concept anymore - so why is it that so many brands are still socially inept?  So many brands are still stumbling over small hurdles when it comes to using social media for marketing.

Why is this you ask? Much of it seems to be based on:
-    Fear of key and influential stakeholders
-    Fear of a platform that they don't understand comparative to 'traditional' media
-    Fear of opening up the flood gates to complaints
-    Fear of not being able to resource another marketing pillar that won't hit their target market
Stephen-Douglas-1.jpgStephen Douglas has left Sydney-based Fin Design & Effects, where he was head of business Asia, to take the GM role at leading Bangkok post production house Oriental Post.

Oriental Post is a division of Kantana Group Public Company, Thailand's oldest and most influential entertainment, film and television production company.

Douglas' new role has a specific focus on Indonesia and China that will see him working between OP's Jakarta and Shanghai offices.

Joining at a time of change in the sector, Douglas is tasked with raising profile and building OP's post business throughout the Asian region and worldwide.
LIA_Statue_1-632x420-thumb-200x132-193335.jpgIf you still wish to enter LIA 2015 you must Register with the Online Entry System no later than midnight Monday, 31st August (US Eastern Standard Time).

Work can still be submitted until Friday, 4th September. 
All entries must be finalised by midnight EST.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals. LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

ENTER NOW
BEST-JOBS-31-AUG-15.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

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SpikesAsia_logo_alternative_portrait.jpgSpikes Asia, the Festival and awards celebrating creative excellence in APAC, has today confirmed a partnership with Mondelēz International, one of the world's largest snack companies, with iconic brands such as Oreo and Ritz biscuits, Cadbury and Milka chocolate and Trident gum, for this year's festival.

The sponsorship will aim to help support, nurture and teach marketers to grow within their careers and to enhance the work they do for their brands and companies. Each session will feature thought leaders from around the region, who will share their insights and perspective on how to fearlessly tackle the biggest marketing challenges in eCommerce, programmatic and mobile. The series will take place on Friday 11 September between 9:30 - 13:00. Additionally Mondelēz International will have a Fearless Talent booth that focuses on strengthening the presence of employees online so they can shine for both their companies and themselves.
SAM_4524 (1).jpgTourism New Zealand via Whybin\TBWA Sydney, is giving travellers the opportunity to 'colour their journey' with a series of adult colouring-in sketches available to download from newzealand.com.

Colouring-in is believed to have the same effect on the brain as meditation has on the mind. Considering these benefits, Tourism New Zealand has created four sketches of iconic New Zealand locations from the new 100% Pure brand campaign.

DOWNLOAD THE SKETCHES
gigatown-by-chorus.jpgA capacity crowd of aspiring 'Mighty Marketers' filled The Great Room at The Langham last night at a gala dinner to find out who the accolades would be showered upon at the TVNZ NZ Marketing Awards.

Representing the full scope of marketing, the TVNZ NZ Marketing Awards offer opportunities to be acknowledged for excellence in marketing initiatives and/or projects in a wide range of categories as well as Judges' Choice Awards. The Awards, now in its 24th year, are a celebration of everything that makes marketing great in New Zealand and beyond. It is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
Screen Shot 2015-08-27 at 11.05.27 am.jpgSweeneyVesty has won one Gold Award and two Silver Awards in PR at the AdStars International Advertising Awards in Korea together with project partner Saatchi & Saatchi Singapore for their client Scoot.

There were a record 17,698 entries from 67 countries.
Screen Shot 2015-08-27 at 10.02.50 am.jpgWith more than half of the country's smoke alarms (60%) having either flat batteries or none at all, FCB New Zealand has launched a new campaign for the New Zealand Fire Service, to help get Kiwis checking their smoke alarms regularly.
 
The campaign includes two TVCs, banner advertisements and Facebook outreach, skewed towards key audiences, who are identified as likely to believe that a fire 'won't happen to them'.  These include high-risk groups - especially renters, at-risk families, the elderly and people living alone.

VIEW THE FAMILIES SPOT
VIEW THE FLATMATES SPOT
MarkTutssel.jpgMark Tutssel, global chief creative officer of Leo Burnett Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Tutssel joins a number of the industry's biggest names, including Amir Kassaei, Ted Royer, Matt Eastwood, John Merrifield, Emad Tahtouh, John Mescall, Ralph van Dijk, Chris Smith, Dörte Spengler-Ahrens, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.

Says Tutssel: "Tomorrow's marketing landscape is a blank creative canvas for the next generation of leaders. It offers an endless playground for brave, imaginative and impactful ideas to be made.
ANZ 0004 OpenLetter_US_A4_FA2-web.jpgBurger King is calling for a 'burger wars ceasefire' with their longstanding rival McDonald's, proposing that on Peace Day, 21st September, 2015, the two restaurants set aside their differences and join forces to cook and serve the 'McWhopper' - a peace-loving burger that combines all the tastiest ingredients from the McDonald's Big Mac and the Burger King Whopper.

In keeping with the global and collaborative spirit of the campaign, Y&R New Zealand has worked with multiple agencies to make the proposal happen - NZ based production companies: Assembly, Fish, Liquid Studios and Resn alongside Burger King and its US & global partners ABPR, Code & Theory, DAVID, Horizon, Rock Orange and Turner Duckworth.

The McWhopper peace proposal launched today with a full-page 'open letter' from Burger King to McDonald's appearing in the New York Times and the Chicago Tribune. The letter extends a friendly, no-strings invitation to McDonald's to participate in the project, and invites them to visit mcwhopper.com to view the full Burger King peace proposal and everything from packaging suggestions to recipe ideas.

VIEW THE VIDEO
bdecker_press15bwsm (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Betsy Decker, executive creative director, Translation, New York.

BEST TV
Winner: Tommee Tippee - Advice Wipes. I absolutely loved the Tommee Tippy piece. The dialogue is just brilliant, and concept behind the commercial is truly insightful. The idea that they made wipes out of the advice afterwards takes the campaign to another level entirely. READ MORE...

House of Travel appoints Colenso BBDO

House of travel (1).jpgFollowing a competitive pitch process House of Travel, the Kiwi owned and operated travel retailer, will partner with Colenso BBDO and work with them to reinvigorate the travel customer experience.
 
Says Ken Freer, marketing director at HOT: "The travel industry is one of the most dynamic in the marketplace but, for many people, the process of planning a holiday has become a very functional process. We wanted a strategy and ideas that captured the magic and excitement of travel and demonstrated how HOT makes the entire holiday experience more memorable - and that's what we got from Colenso. We loved the quality and depth of their thinking, and we are thrilled to have them as part of the team for the journey we have ahead."
H&R Block Coins - $2 HR (1).jpgSydney's JOY Agency has commissioned Cirkus to execute its creative concepts for H&R Block, a tax preparation company.

H&R accountants "don't miss a thing" so for this print campaign Joy and Cirkus settled on a 3D approach to be able to show great detail and texturing in the $1, $2 and 50c coins.

When viewers zoom into the three visuals they will find the tiny, suited up H&R accountants mining the Australian currency.

VIEW THE $2 AD
VIEW THE $1 AD
VIEW THE 50c AD
OS-CFE-Q2 (1).jpgMissed the first? Now you can have seconds. The One Show has launched its call for entries for the second quarter. The second quarter entry deadline is September 30.

The One Show's quarterly system lets you enter The One Show four times a year, which means its judges will see the work in smaller batches and while it's still in market. It also means avoiding the mad dash in January to get all your assets together before the final deadline.

ENTER HERE
3_AmirKassaei (1).jpgAmir Kassaei, worldwide chief creative officer of DDB Worldwide, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Kassaei is the latest industry figure to be announced for this year's program, adding to a star-studded bill of speakers that includes: John Merrifield, Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk,Chris Smith, Pum Lefebure, Dörte Spengler-Ahrens, Taras Wayner and Keynote Speaker Daymond John.

Says Barbara Levy, president, LIA: "This is Amir's third year speaking to the Creative LIAisons attendees. Amir is one of the most straightforward and inspiring individuals this industry has to offer. His continued presence is a way for him to directly reach out and share his wisdom with all of the bright young talent."
Richard Hale (1).jpgVizeum New Zealand has promoted Richard Hale to the role of agency director, as the global Vizeum group has been named the world's fastest growing media network in RECMA's Overall Activity Billings report.

In his new role as agency director for Vizeum New Zealand, Hale will lead the day-to-day management of the agency and, in keeping with Vizeum's dedication to senior resource, will maintain hands on leadership across all key clients.

Vizeum New Zealand has enjoyed a recent flurry of growth consistent with the global RECMA results, with local new business wins over the past nine months including Red Bull, Huawei, and Universal Pictures New Zealand amongst others.  Existing clients include the likes of Pernod Ricard, Nissan, DKSH and JB HiFi.
Screen Shot 2015-08-24 at 10.54.14 am.jpgRexona - proud sponsor of the All Blacks since 2009 - has created a new campaign via Spark PR & Activate and Curious, inspired by the brands purpose of movement encouraging New Zealanders to move together with their goal to go back to back in the UK.

VIEW THE DIRECTORS CUT
VIEW THE SPOT
ALL-BLACKS-X-1.jpgNew Zealand Rugby, in a joint venture with brand tourism business Discovery Partners, Auckland has unveiled plans for the world's first All Blacks interactive visitor experience to be created in collaboration with UK-based Brand, Digital and Environment agency, StartJG.

Visitors to Auckland will be treated to a showcase of activity, getting hands on and up close with the All Blacks team in a whole new way. The attraction is due to open in 2017 and will be built on a prime site on Auckland's waterfront. The announcement comes as the world prepares for the Rugby World Cup 2015, being hosted by the UK next month.
1.jpgSeven weeks ago, DB Export, Colenso BBDO and Gull launched DB Export Brewtroleum - a clean-burning biofuel made from the yeast leftover after they finish brewing beer. Since3.jpg then, a nation of men have rallied to the planet's defence, selflessly committing themselves to drinking DB Export.

While everyone wants to help mother nature, not everyone can drink full-strength beer, so the brewery has created DB Export 0.0% Citrus - a refreshing lager with 0.0% alcohol and natural lemon juice. Its 0.0% alcohol content means that now anyone can help contribute to the production of the planet-saving biofuel.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT

Veksner: Can online advertising be saved?

banner.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Sometimes, a technological advance kills an entire industry. Like CD's killed vinyl.

Could ad blockers be about to kill online advertising?

For many websites, who rely on selling display ad units, the situation is highly concerning.  READ ON...
BBDO_logo.jpgBBDO has taken out the Network of the Year award at the 2015 AdStars Festival which concluded tonight in Busan, South Korea.

BBDO's performance was led by Colenso BBDO Auckland, Clemenger BBDO Wellington, BBDO Proximity Thailand and BBDO Pakistan who picked up 4 Grand Prix awards between them.

Two other major awards were handed out tonight - Agency of the Year was awarded to Colenso BBDO Auckland and Hyundai was named Advertiser of the Year.
Mistakes.jpgThe AdStars 2015 Festival wrapped up tonight in Busan, South Korea with the 9th annual awards presentation. Two US$10,000 cash awards were handed out for the Public Service and the Product & Services Grand Prix of the Year.

The PSA grand prix went to the New Zealand Transport Agency's "Mistakes" via Clemenger BBDO Wellington. And P&G's "Like a Girl" via by Leo Burnett Canada/Chicago won the top award in the Product & Service section. Both win the US$10,000 cash prizes.
JohnMerrifield (1).jpgJohn Merrifield, chief creative officer of Google Asia-Pacific, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Merrifield is the latest name in the elite roster of speakers at this year's event, joining Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk, Pum Lefebure, Taras Wayner  and Keynote Speaker Daymond John.

Merrifield is set to speak to the more than 100 young creatives attending the fourth annual Creative LIAisons program. Creative LIAisons (formerly known as 'Creative Conversations') runs concurrently with the LIA judging in Las Vegas and is LIA's way of giving back to the industry. This mentoring program is fully funded by LIA, encompassing travel, accommodations, rewarding speaker presentations, a peek into the statue deliberations and various networking opportunities with jurors and speakers in a relaxed social setting.
ED-GUNN-LIA.jpgColenso BBDO planner Ed Gunn will represent New Zealand at the 4th annual invitation-only Creative LIAisons to run simultaneously with the LIA International Awards judging in Las Vegas in October.

2015 will be the fourth year in which LIA will host Creative LIAisons (formerly known as 'Creative Conversations'). It is a week of educational and enriching seminars, lunches and dinners, all shared with the jury presidents and their juries. The days are filled with stimulating discussions centred on the experiences and ideas of the speakers in their respective fields.

Not only are the attendees being given the opportunity to listen to some of the industry's biggest names, but they're invited to sit in with the juries on the statue discussions. This represents a unique opportunity for the young creatives to learn the judging process at a relatively tender age.
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Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 123,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
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LIA call for entries close Monday August 31

LIA_Statue_1-632x420-thumb-200x132-193335.jpgIf you still wish to enter LIA 2015 there is still time. The entry system will be closing Monday, 31st August.

LIA's unique eligibility period includes work released from 1st April 2015 through 31st July 2015. This offers the chance to enter work that has not yet been entered into other major festivals.  LIA offers the opportunity to have your work judged, awarded and showcased for the first time.

To view the LIA Jury: Juries 2015.
To view all of the Categories and Requirements: Entry Information.

ENTER NOW
David Angelo 1 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Angelo, founder and chairman, David&Goliath, LA.

As I sat in my office looking at this week's selection, I swore to myself that I wouldn't pick the obvious choices, but rather ones that made me feel something. Because that's what great should do. It should make you feel something long before you can think about it. So here goes:

BEST TV
Winner: Lenor Fabric Softener - Skirt. As a father of two teenage girls, I thought I'd be hesitant to pick something that celebrated the skirt. However, much to my surprise, I just sat back and enjoyed this "ode" to a tiny piece of fabric I hadn't thought too much about in the past. READ MORE...
14_DorteSpengler (1).jpgDörte Spengler-Ahrens, chief creative officer of Jung von Matt, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Spengler-Ahrens joins a heavy weight line-up of industry figures speaking at this year's Creative LIAisons, including John Merrifield, Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk, Pum Lefebure, Taras Wayner, Chris Smith and Keynote Speaker Daymond John.

Says Spengler-Ahrens: "I love to speak at the Creative LIAisons. It is not just about meeting the best young creatives from all over the world, it is not just getting straightforward feedback from fresh uncompromising minds, it is not just battling for their attention against their smart phones and winning; it is also the unique atmosphere of being in that room together with 100 crazy ones talking about the best job in the world: being creative."
10_ChrisSmith (1).jpgChris Smith, group creative director of The Richards Group, has been announced as a speaker at the London International Awards 2015 Creative LIAisons program.

Smith joins a heavy-weight line-up of industry figures speaking at this year's Creative LIAisons, including Dörte Spengler-Ahrens, John Merrifield, Ted Royer, Matt Eastwood, Emad Tahtouh, John Mescall, Ralph van Dijk, Pum Lefebure, Taras Wayner and Keynote Speaker Daymond John.
65829B9D-42F2-498F-9225-C7C48C919EDD.jpgLove may hurt, but in the case of a unique promotional product launched by New Zealand promotional company BTL, it was a winning formula.

Announced last night at the 2015 APPA Excellence Awards in Sydney, Australasia's Promotional Product Association (APPA) awarded this unique campaign a well-earned Gold Award for Social Media and Web Based Promotions.
oOh!_Sylvia Park_ShopaLite (1).jpgoOh!media has today announced it has renewed and extended its key contract with Kiwi Property, New Zealand's largest listed property company, enabling it to roll-out world-leading media assets across Kiwi Property's high quality portfolio of shopping centre assets across New Zealand.
 
As part of the contract, oOh! will provide media solutions to six Kiwi Property shopping centres, whilst also adding stunning new state of the art digital formats in select locations.

Nigel Sutton joins Blockhead as senior producer

nigel_sutton (1).jpgFollowing a successful and extensive agency career, Nigel Sutton has jumped the production fence to join Blockhead as senior producer.

The move follows 4 years as head of production at Special Group, where he produced award winning, fully integrated campaigns for a spectrum of major clients including 2degrees, AA Insurance and Smirnoff.

His time at Special Group was preceded by 10 years working between .99 and Colenso BBDO, where he became senior producer, running major campaigns for Frucor, Vodafone and Burger King amongst others.

Says Josephine Mackenzie, executive producer, Blockhead: "Nigel's the perfect fit for us. He understands agency requirements and having worked with just about every major production company in Australasia knows all our clients."

Says Sutton: "I'm loving it. The guys have a fantastic reputation, are great to work with and have some exciting things on the horizon."

To get in contact with Sutton contact him on 09 376 2951 or by email sutton@blockhead.co.nz.
Epica-2015-book.jpgThe Epica Awards - the only global creative awards judged by the cream of the world's advertising trade press, including Campaign Brief - has launched its 2015 season with new categories. The Epica Awards 2015 are now open for entries, with an "early bird" discount of €100 for agencies who enter their work before midnight on August 26. The official deadline is September 30.

This year there are 7 new categories: Epica becomes the first global creative awards to introduce a Virtual Reality category, recognising the work that agencies are doing with the Oculus Rift, and similar devices. Other new categories this year include Personal Electronics & Devices; Restaurants, Bars & Cafés; and Product Design. There is also a new Humour category. The large Public Interest category has been divided into Health & Safety, Social and Environment.

The jury will meet in Berlin from November 16-18, followed by the Creative Circle conference and prize-giving ceremony on November 19.

ENTER NOW
1ad6627.jpgSaatchi & Saatchi New Zealand has appointed Chris Childerhouse as creative director, based in Saatchi & Saatchi Wellington.

His appointment comes off the back of a series of new client projects with Local Government New Zealand and the Ministry of Justice in the Wellington office. More creative hires are to follow once Childerhouse is in place.
 
Says Corey Chalmers, joint ECD of Saatchi & Saatchi New Zealand: "Gus and I have known Chris for a number of years as a mate and a workmate. He's proudly Wellingtonian, a clever writer and we're stoked to have him partner Wendy Schrijvers and the team in our shiny new Wellington office. He's fresh off scoring a few D&AD pencils this year too, so he's hungrier than ever for great work. He's a great, mature and passionate addition to our growing team."
Screen Shot 2015-08-18 at 12.13.39 pm.jpgLast weekend's Bledisloe Cup test saw the launch of Anchor's latest campaign via Colenso BBDO. It celebrates the huge contribution farming has made to building the nation, the dairy industry, and the national team: the All Blacks.

VIEW THE SPOT
Marie Gruy rsz.jpgRuth Stubbs rsz.jpgThe Spikes Asia Festival of Creativity will run three content streams throughout this year's Festival including a new Silent Stage format which will host the programme of forums, sponsored by Cinime, as well as a dedicated Discovery Stage for Tech Talks, sponsored by Omnicom Media Group.

Says Andrea Hayes, festival director, Spikes Asia: "These smaller sessions are about ensuring that as a Festival we are delivering training, learning and new skills to our delegates. These stages at Spikes Asia provide a platform to share and discuss new trends through carefully curated and interactive content."

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