Blender.jpgYoung Directors Awards is calling out to all new directors who want global fame to submit their work.

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time to send in your brilliant work we have extended our deadline for entries to May 5th.

Directors' entries films will be shown to a multitude of international judges from the production and creative industries will draw up a shortlist after much debating and viewing. Also, one of the most celebrated directors Martin Werner will be joining the YDA judging panel this year in Cannes.

If directors' work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talents on Thursday, June 19th at JW Marriott Theatre, Cannes at 17.00

To enter or for more details, visit the website: www.youngdirectoraward.com or contact Soraya via email here.
Screen Shot 2014-04-17 at 11.18.26 am.jpgBurger King is embracing the opportunity to talk value to its young and hungry target market through a new series of TV ads in the new Value campaign via Colenso BBDO.

The campaign promotes BK's Meal Deals, Change Range, and Stunner Meal Deals. Featuring 15-second ads, the spots serve to remind consumers that you can always get a tasty feed from BK - even if you've only got $1.

VIEW THE 'VACUUM' SPOT
keepthesilence 600x500.jpgSilence gets people talking for Leukaemia & Blood Cancer New Zealand winning the IABNZ April Interactive Creative Award via .99.

.99 created the winning campaign for Leukaemia & Blood Cancer New Zealand which featured normally outspoken local celebrities who challenged people to say absolutely nothing on Facebook for as long as they could.

VIEW THE WINNING CAMPAIGN
08c99b8.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Jordan Atlas, SVP, executive creative director at Ignited in LA.

BEST TV
Winner: Thai Life Insurance: Unsung Hero. A powerful bit of storytelling that unveils an authentic snapshot of humanity at its finest. I watched this over and over again, finding new elements that made it better with every viewing. I'm torn whether I would categorize this as a tearjerker or feel good commercial of the year. Perhaps that's what makes it so amazing. READ ON...
JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...
jim.jpgThe Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer's role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency- client relationships; and the modern brand. The course will be led by Jim Stengel (pictured), former global marketing officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, founder and idea chef at Idea Bakery, serving as academy tutors. Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.
IOS_Adidas_aliveWithPride_title.jpgIris Worldwide Sydney has brought the culture and passion of New Zealand regions to life in a campaign for adidas with the release of the 2014 season Investec Super Rugby team jerseys.

The Alive With Pride campaign gives the humble jersey a far richer meaning through a series of collectable posters designed by selected New Zealand artists by delving deeper into the stories behind the teams and the cultural significance of their origins.

VIEW THE VIDEO
NEO-ONE.jpgOgilvy and Mather today released a video announcing Neo@Ogilvy, a new digital division for the company.
 
Led by Eddy Whatt, the cutting-edge agency is part of a global network consisting of more than 40 offices. 
 
Whatt said Neo@Ogilvy would invest heavily in developing and retaining people with the digital capabilities to retain a leading edge in the market: "We also have the advantage in the New Zealand market of being able to tap into the knowledge and expertise of our colleagues around the world. Neo's core commitment is to deliver consistently exceptional business results for our clients. This means that their digital media requirements will remain at the forefront of an ever-changing digital market and landscape," he said.

Veksner: 3 things TV can learn from social media

Screen Shot 2014-04-14 at 6.53.48 am.jpgBy Simon Veksner
Creative Director
DDB Sydney

Bob Hoffman's talk at Advertising Week Europe has generated a super-fun controversy.

A commenter on Campaign Brief opines: "So glad this is out there. Sick of the so called 'social specialists' in the agency talking shit the entire time." READ ON...
Thumbnail image for a7d55fb3c51fcf00a3232fba9bd5cd47.jpgThree entries from New Zealand and 10 from Australia have made the cut at the shortlist stage of One Show Design, with Pencils to be awarded in New York in early May.

.99, Auckland is shortlisted for Leukaemia & Blood Cancer NZ 'Journal resource  for cancer patients', Whybin\TBWA\DAN, Auckland for Minds for Minds 'Meeting of the minds'. and Alt Group, Auckland for New Zealand Opera.

For Australia Re: Sydney has four entries shortlisted, for Re: Sketchbooks, for Visualaz, for Re: Brand Identity and IAG 'Reconciliation Action Plan'.

Droga5 Australia is shortlisted twice, both for Qantas Loyalty 'Stories for every journey'.

One shortlists apiece for BMF Sydney for The Footpath Library/ Random House Australia 'Mailbooks for Good', Ogilvy Melbourne for Yarra Valley Water 'Dupe', Saatchi & Saatchi Sydney for TEDx Sydney 'First Taste', and M&C Saatchi, Sydney for Noise International 'The Art of Noise',
SHV0005_Call_An_Old_Friend.jpgJWT Auckland has developed a series of thought provoking headlines to gently encourage people to put their work aside and their phones down, to focus on family, friends, fine food, conversation and drinking good wine, as part of a campaign to re-introduce the much-respected Sacred Hills Vineyard brand to the modern wine drinker.

JWT was appointed to Sacred Hill Vineyards' business late last year and tasked with refreshing the 28 year old brand.

Says Cleve Cameron, JWT Auckaland ECD: "There's a growing frustration with the high speed, always on, lives we live. We saw a great opportunity for this brand to have a point of view on these distractions. That's how we got to "Some things should be kept sacred".
61663_SUB6412 - 2015_WRX Ride.jpgThe Subaru WRX had a reputation in New Zealand for being a bit of a boy racer.

Barnes Catmur used billboards and press to show how while the car 61662_SUB6412 - 2015_WRX Hopper.jpgwas as much fun as ever, it had grown up to be a serious sports sedan.

VIEW 'HOPPER' OUTDOOR
VIEW 'RIDE' OUTDOOR
FB-01.jpgForest & Bird is an organisation which relies on community engagement and funding to ensure it can continue its crucial role in helping protect New Zealand's native plants, animals and wild places - on land and in our oceans.

Recently, Forest & Bird's has adopted a different approach to their marketing and communications.They began discuss environmental, conservation values in terms of how they are intrinsically woven into the ordinary Kiwi values. They are using this this communications framework to reach and engage a broader range of New Zealanders, and encapsulating all the conservation messaging within this fresh vision, of a sustainable future for our economy and natural environment.

VIEW THE WEBSITE
Screen Shot 2014-04-11 at 12.43.31 pm.jpgTo launch the new Samsung Galaxy S5 for Telecom, digital experience agency Touchcast created a series of extreme "unboxing" videos to drive traffic to an immersive website.

The team roped in Guy Williams, gave him a brand new handset in an unopened box and pointed a camera at him. Five extreme situations resulted in five clips. The videos grab viewers' attention and drop them into the website, where they are invited to unbox their own S5 by scrolling through an interactive animation in high definition. The site lets you explore the phone in detail, its features and the benefits of getting it with Telecom.

WATCH THE VIDEOS
HELL_RABBIT_MASTERsmall.jpgThis Easter, Hell via agency Barnes Catmur & Friends, are releasing a pizza made with gourmet rabbit meat.

To show how much they care about real ingredients, and to give the Internet something to complain about, they're launching it with a billboard made entirely out of leftover rabbit skins. Just because you're evil, doesn't make waste okay.

VIEW OUTDOOR

ECD: Paul Catmur
ECD: Daniel Barnes
Creatives: Rob Longuet-Higgins, Rob Cook, Bradley Stratton
Producer: Shayna Armstrong
Account director: Jo Cheyne, Meredith Maclean, Luke Farmer
Production company: Juggernaut - Rob Malone
Tanner: Animal Skin Tanning Services Lt
Cannes 2014.jpgThe Cannes Lions International Festival of Creativity has announced the final names that will make up the 17 juries coming together in Cannes, France, for this year's Festival and Awards.

Representing New Zealand on the juries is James Woodbridge, general manager - marketing, Burger King NZ on the Creative Effectiveness Lions jury and Angela Spain, general manager, PR & activation, FCB NZ on the PR Lions jury.
Thumbnail image for Screen Shot 2014-02-24 at 9.26.29 PM.jpgJay Benjamin, a former senior creative at Saatchi & Saatchi New Zealand and highly awarded creative executive with 35 Cannes Lions to his name, has been lured from the chief creative officer role at Leo Burnett, New York to the same role at sister Publicis shop Saatchi & Saatchi New York.

New York-born, Benjamin (39) got his first break, with then partner Andy DiLallo, at Bozell New York under David Nobay, who then brought the pair to Saatchi & Saatchi Sydney in 2003. DiLallo is now CCO at Leo Burnett Sydney and Nobay is creative chairman of Droga5 Australia.

Benjamin is known as a new breed of creative leader whose body of work transcends mediums and blurs the lines between advertising, entertainment, art and utility.  Benjamin was most recently chief creative officer at Leo Burnett New York and previously co-ECD of Leo Burnett Sydney, leaving for New York in December 2009. This is a homecoming for Benjamin as he previously spent several years at both Saatchi & Saatchi Sydney - playing a part in three CB Agency of the Year wins - and two NZ Agency of the Year wins for Saatchi & Saatchi Auckland.
Dove_patches.jpgDove, via Ogilvy & Mather Brasil, has released the next campaign to follow the multi-award winning "Real Beauty Sketches".

Dove is committed to creating a world where beauty is a source of confidence not anxiety. So they created Dove: Patches and invited women to discover how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. Become part of the journey that will empower women around the world with the message that beauty is a state of mind.

VIEW THE CONCEPT 

Bob Hoffman on 'The Golden Age of Bullshit'

BOB-HOFFMAN.jpgAt Advertising Week Europe, held in London earlier this month, Bob Hoffman, author of the adcontrarian blog, opens a fascinating debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands.

VIEW THE VIDEO


Bob Hoffman is The Ad Contrarian. Bob is an author, speaker, and partner in Type A Group, a consultancy to agencies and marketers. Bob is author of "101 Contrarian Ideas About Advertising" which is the #1 selling advertising book on Amazon. Bob is also author of the book "The Ad Contrarian" and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider.
9f950c499c16531eae6c670e1c107bdb.jpgThe One Club has announced the finalists for the 17th Annual One Show Interactive Awards, a prestigious worldwide competition celebrating the year's best in digital advertising and interactive media.

Shine Limited Auckland has emerged as the only NZ agency to make the One Show Intellectual Property/Products shortlist round for 'The Beck's Edison Bottle' for Lion NZ via Gyro Constructivists in Experimental/R&D.
optimized_3018000000110533.jpgNominees for the Webby Awards 2014, which celebrate Internet achievement, have been announced.

Colenso BBDO, Auckland has led the Kiwi agency pack with three nominations.

The agency has scored nominations for The Carter Family Portrait Gallery in Web: Steve_cochran.jpgCelebrity/Fan, Samsung NZ 'Instant News Satire' in Display & Banner Advertising and Samsung NZ 'Smart Phone Line' in Best Use of Online Media.

Whybin/TBWA has scored a nomination at the for its 'Results Don't Lie' work on the Effies, in Interactive Advertising & Media: Banner Campaigns.

VIEW ALL THE NOMINATIONS HERE
Thumbnail image for Screen Shot 2014-03-17 at 6.45.47 am.jpgThumbnail image for SSUNG3.jpgNine entries from New Zealand have made the cut at the shortlist stage of The One Show, with Pencils awarded in New York in early May.

Clemenger BBDO, Wellington has five finalists, Colenso BBDO, Auckland has three, Saatchi & Saatchi has two and FCB NZ, Y&R NZ and DDB NZ has one apiece.

For Australia Clemenger BBDO, Melbourne has five entries shortlisted, Leo Burnett Sydney have four finalists, Clemenger BBDO Brisbane and GPY&R Melbourne have two finalists each, with one apiece to DDB Melbourne, DDB Sydney, Droga5 Sydney, GPY&R Brisbane, Havas Worldwide Sydney and Saatchi & Saatchi Sydney.
ShareforDogs.jpgIn recent times, the growing 'slacktivism' trend has posed a real problem for charities - many people feel that by sharing a link, liking a post, or signing an online petition, their digital actions alone will change the world. The reality is, however, that often these actions have no real world impact.

So when the Pedigree team was planning its latest campaign for the Pedigree Adoption Drive, they asked the question: rather than trying to combat 'slacktivism' could it be used to its advantage? This led to the development of 'Share for Dogs', an online campaign via Colenso BBDO and Finch, that taps into peoples' desire to feel like they're supporting worthy causes whilst also leveraging their propensity for watching and sharing cute puppy videos.  By simply watching and sharing the video, people will raise funds for dogs in need.

VIEW THE VIDEO
lions_health_withdates.jpgLions Health, the new two-day festival for creativity in healthcare communications, is introducing the 'Lions Health United Nations Foundation Grand Prix for Good' award to honour the best entry for a charity, public service or NGO.

A select jury of seven members will review all the Gold Lion winning work chosen by both the Health & Wellness and Pharma juries and award one outstanding entry for a not-for-profit client to be presented with the accolade.
Screen Shot 2014-04-09 at 10.24.08 am.jpgShopping has never been as effortless as it is today, following the launch of a world first in fashion technology, the Colourmatic by AS Colour, a machine which rates your outfit out of 100 and provides expert tips on what you can do to look your best via FCB New Zealand.

Shoppers visiting the New Zealand Britomart AS Colour store can experience the virtual stylist first-hand, find out their scores, their weakest colour-link, and have the opportunity to positively change their overall results by adding their recommended colour, which they can find in-store at AS Colour.

VIEW THE CONCEPT
1396855644.676707.IMG_2488.JPGEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Verneri Leimu, founding partner and creative at 358 Helsinki.

READ HIS REVIEW
monteiths_billboard-2.jpgWhat if the next Richard Branson couldn't afford to start up his first business? That is the question a new campaign from Sugar&Partners, MBM & World Vision calls out to business savvy Kiwi's asking them to make a difference and "Make it your business to help theirs".
 
With Branson and other well-known entrepreneurs Mark Zuckerburg, Larry Ellison and the homegrown success story of Trelise Cooper. World Vision explains Microfinance in a way that will engage the target audience and get them thinking.

VIEW THE SPOT
VIEW THE OUTDOOR
michael.jpg8 has expanded its roster of directors with the addition of young Kiwi director Michael Humphrey.

​ Combining a technical, cinematic approach with memorable performances, Humphrey is equally at home experimenting with in-camera effects and post-production as he is directing talent and telling stories.

Humphrey is currently directing a series of online films for Mountain Dew via Colenso BBDO, Auckland.

Michael Humphrey joins Josh Frizzell, Andy Morton, Brendan Williams, Lance Kelleher, Tim Gibbs, Toa Fraser and Jamie Lawrence to make 8 directors in total.

WATCH THE FILM
The planning department at Colenso BBDO will soon be boosted by the arrival of strategic planner Paul O'Neill.

Paul O.jpgO'Neill has honed his talents working for some of the most creative agencies in the UK, Europe, and most recently, the United States. O'Neill joins Colenso as planning director, reporting head of planning Andy McLeish.

O'Neill, a trained lawyer, started out as a suit and then moved into planning at AKQA, London where he worked on Coca Cola, Fiat, and the Daily Telegraph (name a few). Since then he's worked on a number of blue chip brands including ABSOLUT, Nike, Red Bull, Vodafone and Virgin Atlantic at RKCR/Y&R London, SID LEE Amsterdam, and most recently Venables Bell & Partners in San Francisco - where he was the strategy director.

Says McLeish: "We're always looking for people who can add a different dimension to our thinking. So Paul's experience and global pedigree will be a great addition to the team; not to mention his enthusiasm. I can't wait to let him loose on some clients."
jeep.jpgBy Simon Veksner
Creative Director
DDB Sydney


The accepted wisdom is that you need to observe at least three examples of a phenomenon to start calling it a trend.

But what the hell, I'm calling it on two.

First, a quick refresher on what's wrong with our industry:

Clients now have separate agencies for social, search, analytics, CRM, media, digital, and above-the-line creative. The Agencies are frustrated because, with only a small piece of the pie each, we're not making enough money. And the Clients are frustrated because they're not getting joined-up thinking. READ ON...
48390_punishment.jpgThe APAC Effie has celebrated the winners of the 2014 Awards at its Awards Gala on April 3 at Conrad Centennial Singapore - presenting a total of 56 awards - 12 Golds, 26 Silvers and 18 Bronzes.

56 entries have emerged as winners from amongst finalists from 16 countries, proving to be the most effective marketing campaigns in the region. Australia, China and New Zealand are ranked the top 3 countries with the highest number of winners.
Screen Shot 2014-04-04 at 7.27.39 am.jpgPepsi MAX via 180 Los Angeles has released the latest evolution of the brand's 2014 football campaign - a new series of shorts and a TV commercial that celebrate football and music proving that 'Now Is What You Make It'.

The 'Now' creative is set to air in nearly 100 countries. Starring the impressive 2014 Pepsi MAX all-star football lineup - Robin van Persie, David Luiz, Sergio Ramos, Sergio Aguero, Jack Wilshere and four-time player of the year, Leo Messi - the spot fuses the world of football and music through extraordinary singer / songwriter / producer Janelle Monae as she performs an exclusive, fresh take of David Bowie's iconic classic, 'Heroes'.

VIEW THE SPOT
VIEW BEHIND THE SCENES
Anne Boothroyd bw.jpgOgilvy & Mather executive creative director Angus Hennah has announced the appointment of Anne Boothroyd  (ex Saatchi & Saatchi, Colenso and Clemenger) in the role of creative group head. Boothroyd is partnering Ogilvy's Darran Wong Kam.
 
Says Hennah: "I have admired Anne's work for some time now and was thrilled when she decided to join our creative department. Anne has a great strategic mind and an impressive swag of creative awards. With 8 Cannes Lions and a yellow pencil Anne definitely boosts our creative firepower."
 
Says Boothroyd: "Ogilvy & Mather has a strong creative reputation globally and big ambitions locally. I'm excited to be working with Angus and the team to help reach those goals."
 
brightcove-logo-video-advertising-platform-distribution-content.jpgBrightcove, a leading global provider of cloud services for video, has today announced that it has added support in its Zencoder service for new encoding formats for the next generation of Web and mobile playback that address the diverse needs of broadcasters and other professional content providers.

Brightcove Zencoder will also support new, mission-critical codecs for content providers seeking to distribute video in broadcast and other professional workflows. Along with existing, broad support for popular Web and mobile encoding formats, Zencoder will now support advanced codecs such as MPEG-2, MPEG-TS, JPEG 2000 and AVC-Intra in MXF container in support of DPP guidelines for European broadcasters.
AUCKLAND-COUNCIL.jpg
On Monday Auckland Council will release an expression of interest (REOI) for services; lead for brand and integrated communications, digital communications, and integrated community communications.

The REOI details, amongst other requirements, a desire to work with specialists in communications who understand how to reach out and engage with communities through integrated communications and engagement activities.

Auckland Council is looking for innovative and proactive ways to connect with the region's diverse communities on their terms, as it works to deliver on the vision of creating the world's most liveable city.

Find further information in the REOI document which will be released on the GETS and lgtenders websites this Monday 7 April 2014. Register on one of these sites to download the REOI documents.
20130912_EC_RoseThorne_8309[2].jpgNZ lingerie design company Rose & Thorne has appointed Special Group as its lead advertising and design agency following a strategic pitch.
 
Rose & Thorne is an innovative lingerie brand that creates NZ's best everyday intimates -- comfortable, affordable and accessible lingerie that doesn't compromise on style.
Joffrey.jpgIn anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand's premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.

Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.

DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland's largest public squares. The statue has a rope positioned around the King's neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.

VIEW CAMPAIGN SITE
evidence-thumb-400x257-89547.jpgThe One Club has announced the finalists for the 17th Annual One Show Interactive Awards, a prestigious worldwide competition celebrating the year's best in digital advertising and interactive media.

Colenso BBDO/Proximity has emerged as the only Kiwi agency to make the finalist round. The agency's 'Trial By Timeline' campaign for Amnesty International has been shortlisted in Best Use Of A Social Network and Samsung New Zealand 'The Smart Phone Line' campaign, created with Assembly, has been shortlisted in Best Integrated Campaign Led By Social.

Winners will be awarded at The One Show on May 9, 2014 at Alice Tully Hall in New York City.

VIEW FULL LIST OF FINALISTS
0013.jpgAs the official representative for Cannes Lions festival of Creativity, Val Morgan NZ has announced the winners of its inaugural national Young Lions competition.
 
The competition which gave up-and-coming creative and media professionals the opportunity to compete in the prestigious Young Lions competition in Cannes in June was won by Nick Dellabarca and Craig McLeod of DDB for the film competition and Harriet Finnigan and Brendan Hewitt of SparkPHD for Media.

Lumino The Dentists appoints Bullseye NZ

Lumino.jpgAdding to its credentials as a digital partner of choice for clients in the Healthcare sector, Bullseye New Zealand has won Lumino The Dentists following a competitive pitch.

Lumino are the largest providers of dental care in New Zealand, with a network of 79 high quality dental practices spanning both the North and South islands.

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