Don’t you love it when great minds think alike?
May 16 2006, 6:19 pm | | 121 Comments
Just having a quick flick through Blood magazine and noticed an ad for Mizuno Golf equipment. Looks very similar to this campaign from Downtown Partners in Canada.
[img]http://4dimensions.org/CL2004-6_0006570.jpg[/img]
I also found this, which reminds me of the Nokia stuff done by Generator.
[img]http://4dimensions.org/00889.jpg[/img]
Shoe-ins for gold at Axis?
121 Comments
opps.
There’s two more http://www.adme.ru/paedia/print/55/15e5.htmlhttp://www.adme.ru/paedia/print/56/15e6.html
thats a fuck’n joke, they’re all finalists at Axis!!
Axis is a fucking joke.
Fuck me. Doesn’t get much closer than that.
Where’s Josh Moore when you need him…
Kick them out of AXIS!
At least opps hasn’t been done before.
Kick AXIS out of AXIS
Axis is fucking rubbish. It’s so bloody political. Winning at the overseas shows is where it’s at. Many a bronze Cannes winner has failed to even score a finalist at Axis.
Come on guys…that’s not fair…The Mizuno campaign is for golf clubs not balls.
Fuckk off 3.10, it’s the same idea knob
this is the end.
Does anyone speak Yiddish? I need a new site to steal ads from? I thought I was the only one who knew Russian. Doh……KARL
It hurts when I pee.
that’s why you shouldn’t have sex with your mum
I want to know what Axis are going to do about this?
The first decent ad ever for Scam Generator and they stole it. very very sad!!!!!!!
http://www.strategymag.com/aoy/2003/downtown/dunlop.html
Kick ’em both out. No question. I don’t care if they were ripped off or it was a coincedence or whatever. It just makes Axis look like shit to have work in there that’s been done before. It’s one thing if the ads are just a little similar but these are exactly the same thing. Sorry fellas.
‘Scam Generator’? You had better be referring to Mojo and NOT Generator, who with their Nokia back-lit adshels probably have the best standard-format idea in the finalists list.
I think the word scam was misused. But did you not see what this post is all about. The idea’s been done. This one’s on a larger scale, but it’s been done.
Fucking funny isn’t it how Axis kicks that Rav4 telly ad out because a couple of old ladies from Fielding find it offensive but not these ads which have plainly been done before. Wicked double standards. Shame on you Maddocks.
Good thing Axis isn’t political.
I’d seen those Nokia backgrounds done before – I even told people when I saw them go up on the street here.Lot’s of deaf ears – how does stuff like that – get into awards?I mean just on the idea alone – it’s not ground breaking. It’s not that clever and it is executed like a bucket of shit.
There is no arguing that both these ad have been done so there should be no argument about what needs to be done. Both campaigns should be removed from Axis. Fair is fair.
The finalists are up on the CB blog with those ads in the list. Embarrassing. Should be fixed ASAP. The Mizuno campaign especially, since it was a scam to begin with. I can’t believe it was a finalist in the first place, knowing some of the work that didn’t make it.
giz the link to the cb blog?
How did these ads get past the judges without even one of them knowing they’d been done before?
10:02 – it’s http://campaignbrief.blogspot.com/10:32 – sounds like you have an agenda
what do you mean?
Nice first-ever entry onto the site, Steve. Are you going to email Richard Maddox and ask him to take it out of Axis?
good point steve. what is that website the nokia ad was on?
yes there’s something dodgy there. it called picture messaging, not photo messaging.
Picture messaging is what they call it in the Sates and Canada.Either way it’s still an average idea.
Hmmm I think Steve has a point… that ad posted doesn’t look real. I think someone is trying something on here.
so someone’s mocked up a scam just to try and get something booted out of axis. that’s fucked.
Why would someone mock up a scam to get something booted out of AXIS?AXIS is a crappy award show anyway – who cares about it.
fair point. so where did the ad come from then?
the nokia stuff is ok, you’d maybe put it in your book but it’s not award worthy, not even close.
probably some student had the idea and is bitter that someone did it for real. they should get used to it though. happens all the time.
So obviously your book isn’t full of award winners.
8:51 – I guess you didn’t enter anything into axis. Nor will we see you there on the night. Good.I actually think the Nokia stuff is quite good regardless of who did it first. Let’s be honest, hold it up against the majority of outdoor in NZ over the past year and it leaves the rest for dead. And no, I had nothing to do with it.Why don’t all you juniors spend less time pretending to be authorities on advertising and more time becoming authorities on advertising.
The thing that makes the ‘original’ ad seem apocryphal is this: Picture messaging is the term for the service in North America, and then the end line is an attempt at SE-Asian Chinglish.If Mr. Original Back-lit background wanted to be consistent he would have either gone for correct English, or described the service/product with whatever loopy term Nokia used in Asian territories.This ad is a fake, and Steve and Tony’s is the OG.So there.
If that is true 10:34 and someone has gone to those lengths to oust an axis entry, they should literally be banned from the industry. Personally, I still don’t believe anyone would do that but i guess you never know.Someone ring Nokia.
It does seem a tad extreme. Maybe they were upset by someone at Generator.
What’s wrong with the line?Have fun with where you are.Seems ok to me, sounds like you’re interacting with where you are.Chill.
It does seem weird that there is only one in the ‘campaign.’Besides if it’s that hard to find I dont think it has been copied.Still, the Golf stuff is not a fake. That is exactly the same idea. That is very bad news I think.
Although just because something has been done before doesn’t mean it’s been copied. People have the same ideas. And with such a tough Ad Police around, it would be suicide to copy. Unfortunate coincidence Ireckon.
‘Have fun with where you are?’ That’s as gross a waste of 6 words as I’ve ever seen in an end line – because 1) it’s awkwardly phrased (faux Chingrish as previously suggested?) and ambiguous, and 2) it doesn’t get the idea across. The ad is attempting to promote harmless deception in the same way as Steve’s, but all the end line says is ‘you can interact with the ad and enjoy it (or something)’.All of which clearly marks it out as a fake. 10.34
The simple fact is, how can Axis reward work that has been done before?
You’re not getting it are you – the ad hadn’t been done before, someone ‘faked’ it up and is trying to discredit Generator’s idea. As both ads accused are from the same indoor, outdoor campaign section perhaps we should be looking at who would benefit – anyone from Colenso or M&C wanna own up?
Faked up, are you taking the piss? I can only suppose it’s your first Axis finalist. It’s been done before.
Nokia info: The ad was done in 2004 by TBWA Toronto. Sadly it is not a forgery.
TBWA/Toronto: Phone: 416.260.6600Ask for Joe Amaral – Creative Director.While you’re on the line ask him if he’s got any other ideas worth ripping off.
If you still don’t believe it check the Cannes Archive under NO PRIZE Steve.
I know who you are.
I still want to know what Axis are going to do about it?
Country code for Canada is 001. Put that on the front and you should be good to go. Canadians are real nice eh? They’ll tell you everything you need to know.-A Canadian.
” But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve.” You got the info so be a man except defiet and remove the ad from Axis Mr. Mccabe. TBWA deserve the credit.
‘defeat’, ‘accept’?I guess we all make mistakes. Some worse than others.
What would Gary Larsen say?
Dear disgruntled junior,No one will care about any of this a month after AXIS.No one from anywhere else in the world cares about this right now.
Dear jaded old cunt.Just trying to make sure original work wins.
Dear 3:14 – nobody gives a fuck what is said on this blog. I suggest that if it’s pissing you off so much then go down to Y&R and speak to the man himself.But hang on, that’s unlikely to happen… Why? Because you’re a cunt.
you seem to care an awful lot.
Dear 3.14,Good luck saving the world.
Dear 4.21,I laughed out loud at your witty comment.I especially liked the way you took the comment of 3.14 and turned it into an impossible dream.Very clever.
Axis of evil
77 comments. Can we make the ton?Grant
Graaaaaaaaaaaaaaaaant. Mmmmmmnnnnn.
This
good
get
triple
Far out man! 91 comments on this post and 19 on the above one. Read in order, that makes a palindrome, 9119. This blog is getting interesting again.G
Apparently when it reaches the ton we all get sent an EFFIE.
93 comments and not a mention of B** P**gl** among them.
Nice try, 11.26am! Does anyone remember the Seinfeld episode about masturbation, which followed the attempts of the main characters to abstain for a whole day – and yet actual word itself wasn’t mentioned once?
Are all recent Axis Students cunts or what? Seem to be the majority of injoking idiots here are graduates of Mr Bell.
Yes, they are. That is the most accurate, salient thing ever said on this blog in the history of ever.If Axis students got off this blog, they might do some work and stop slutting around with senior suits. Most of them have more money than good ideas, and while this all seems a tad bilious, last year’s AUT crop look like geniuses compared to them. Off to sharpen my claws now,The Parnell Advertising Panther
David hates this site, and never looks at it. Hi David.
This kind of thing would never have happened in my day. We would never have put our own desire to reach the summit ahead of our duty to help a fellow climber.Sir Edmund Hillary
Ladies and gentlemen,100.As we celebrate this milestone perhaps we should reflect on the tone and manner of our postings.And as we move into the future let us do so in the bonds of love, harmony and empathy for our advertising brothers and sisters.God bless you all.
I can just imagine him having a heart attack at seeing someone from another party up there. He should shut the fuck up. Everyone up there is taking a massive risk. I doubt anyone would even go up if they thought they might have to carry someone else down.Sure he climbed a mountain, but that doesn’t make him an important New Zealander. We need a real Kiwi hero to comment on this. Anyone know how to get in contact with Olli Olsen?
6:13 PM”If Axis students got off this blog, they might do some work and stop slutting around with senior suits.”TrueOut of curiosity, are these two students at an agency in Parnell.
umm, I might be wrong, but isn’t this blog about dealing with these copycats? Or shall we continue this degrading trend?
Dear 4.47 and 6.13, the only difference between our work and yours is that we don’t get paid. I apologise if we have made you feel insecure. Tristan Ogden
Word Tristan.
Word to the motherfucker!
Fujitsu Heat Pumps. Gold
Anything from L. J. Hooker – Platinum!
Tristan – try doing some great work that gets noticed and then you might score a job. Don’t bleat off to people more senior than you that you’re just as good as them. Try being humble, it works wonders.
It was 4.37 actually.
10:01 AM Umm,Yes you are wrongIts not degrading if its true
Fuck off……that is degrading. I have worked with them before and one of them is really fucking good…..a really good writer.
Hands up if there’s one little twat from last year’s Axis course who didn’t have a trust fund? Alternatively, hands up if getting one of your rubbish films scripts run didn’t go straight to your head?
Hillary sucks Sherpa cock.
May I suggest that the moderator screens the comments before they go up on his site. I’m tired of adschool students writing uninformed drivel on this site. Less and less proper creatives are still reading this site – we’ve mainly all migrated (or are in the process of migrating) onto the campaign brief blog that has a bit more substance.
Hey Tristrian, you’re doing good stuff. Rise above. And tell your partner to get a bloody shave.
That’s Tristan who needs a shave actually…
People without trust funds are inferior.
Dear 3.37pm, taking cheap shots at juniors isn’t humble or even professional. The real seniors are the ones who command and give respect. Why don’t you take your own advice instead of being so patronising. Tristan
It’s hard enough as it is without snide remarks. And yes, we are getting good work out. Why is it, though, that sometimes those further up the foodchain take the credit.
Auckland’s Paris Hilton – you know who you are
Squawk! Squawk!
“Auckland’s Paris Hilton – you know who you are”You must be joking, otherwise you are a twat,LOOKS – NOIQ – YES
Lay the gospel on them Tristan. A few indiscretions from a few, um, indiscrete 05 Adschool students shouldn’t taint the rep of others more dedicated and considerate.Hollah.
Fuck yes 12.This industry is tough to break into as it is.
boohoo…somewhere a junior violin is playing.
While all you little guys are reading, posting, checking and re-checking this blog a relatively junior creative at another agency has spent all day working on a brief and coming up with an idea that will win quite big overseas next year. Don’t worry though, because you will find out about it on the blog in a few months time. So stay right where you are.
Dear 2:03 & 2:37,At what stage in your career did you make the conversion into arrogant, smug, assclowns?Just so i can avoid that.I’m sure you were in the same place as these juniors once.Feast on a bouquet of cocks.
2:55 -For starters, your first sentence doesn’t make any sense. Learn to write corky.Secondly, yes I was a junior once but I never bitched and moaned like these little turds.Thirdly, you’re a bag of aids.
Dear 3:10:you’re soooooo annoying…
I’m so fucking tired of people pointing out spelling and grammar for a quick ego boost.This is the inernets, if you want perfect sentence structure, read a dictionary, dork.
All ad students that are bitter and resentful BEFORE they even get a job should just fuck off. It’s the humble people that actually get jobs. Arrogant and bitterness is something you acquire over time.
Cock stick cow wank!
Hi Tristan,I’ve heard a lot about you. No, not on this blog – on the toilet wall. Someone said you had a great big Kauri in your back yard. Nice one mate. You are swesome.Please keep telling us what you think because we are all really rivetted. Maybe stick a photo up so we can all put something cool on our walls here at Y&R. Oh, whoops, didn’t mean to say where I worked…
God listen to you all, I was an axis ad school junior, no trust fund, no big ego , no fucking way would I work as a junior in advertising today. The industry combined should be under fire for the contracts and wages juniors get, as for the attitude, I know of 2 clients that have recently left agencies due to inside stories about juniors.
If you think the creativity taught by the passionate people at MDS can only be used in advertising, keep thinking.
I do know though, in other fields, like engineering, ideas are given names, numbers, patents, thats not going to happen in advertising.
Why dosent each little agency have their own bloody awards, that way you can appear like self congratulatory american children without even having to get on the net.
Why dont you adwankers go do some thinking about your own industry rather than rip each other off in an effort to be the first rat up a very old drainpipe
Interesting revelations here and axis should do something about it. Advertising is a tough business, in some circles it might be appropriate to steal the work of others. In terms of awards there should be no place for it.
So its now the Trust funds that allow you the slow climb to fame in advertising go back 20 years and it was good ideas on the back of serviettes and long lunches where you were sure the idea ws really yours.
Laus virtutis actio
The praise of virtue is action
go write some ads and get educated