Don't you love it when great minds think alike?

Just having a quick flick through Blood magazine and noticed an ad for Mizuno Golf equipment. Looks very similar to this campaign from Downtown Partners in Canada.

[img]http://4dimensions.org/CL2004-6_0006570.jpg[/img]

I also found this, which reminds me of the Nokia stuff done by Generator.

[img]http://4dimensions.org/00889.jpg[/img]

Shoe-ins for gold at Axis?

137 Comments

Anonymous said:

opps.

Anonymous said:

thats a fuck'n joke, they're all finalists at Axis!!

Anonymous said:

Axis is a fucking joke.

Anonymous said:

Fuck me. Doesn't get much closer than that.

Anonymous said:

Where's Josh Moore when you need him...

Anonymous said:

'opps' don't you mean oops fuckhead??

Anonymous said:

Kick them out of AXIS!

Anonymous said:

At least opps hasn't been done before.

Anonymous said:

Oh Dear, didn't our Karl work on that?We should call him Karlour Copier.

Anonymous said:

Kick AXIS out of AXIS

Anonymous said:

Axis is fucking rubbish. It's so bloody political. Winning at the overseas shows is where it's at. Many a bronze Cannes winner has failed to even score a finalist at Axis.

Anonymous said:

Come on guys...that's not fair...The Mizuno campaign is for golf clubs not balls.

Anonymous said:

Fuckk off 3.10, it's the same idea knob

Anonymous said:

those ads are fucking rubbish, second time around.

Anonymous said:

this is the end.

Anonymous said:

I was joking cock-knuckle. Of course it's the same idea.

Anonymous said:

this blog blows

Anonymous said:

Does anyone speak Yiddish? I need a new site to steal ads from? I thought I was the only one who knew Russian. Doh......KARL

Anonymous said:

Hmm, I think someone at Colenso should raise it with Maddocks. I overheard that a few campaigns that made the original finalist list got the boot subsequently because they'd been done before. I think these campaigns should also be held up to the same test.

Anonymous said:

It hurts when I pee.

Anonymous said:

that's why you shouldn't have sex with your mum

Anonymous said:

I want to know what Axis are going to do about this?

Anonymous said:

The first decent ad ever for Scam Generator and they stole it. very very sad!!!!!!!

Anonymous said:

Kick 'em both out. No question. I don't care if they were ripped off or it was a coincedence or whatever. It just makes Axis look like shit to have work in there that's been done before. It's one thing if the ads are just a little similar but these are exactly the same thing. Sorry fellas.

Anonymous said:

'Scam Generator'? You had better be referring to Mojo and NOT Generator, who with their Nokia back-lit adshels probably have the best standard-format idea in the finalists list.

Anonymous said:

I think the word scam was misused. But did you not see what this post is all about. The idea's been done. This one's on a larger scale, but it's been done.

Anonymous said:

Fucking funny isn't it how Axis kicks that Rav4 telly ad out because a couple of old ladies from Fielding find it offensive but not these ads which have plainly been done before. Wicked double standards. Shame on you Maddocks.

Anonymous said:

Good thing Axis isn't political.

Anonymous said:

I'd seen those Nokia backgrounds done before - I even told people when I saw them go up on the street here.Lot's of deaf ears - how does stuff like that - get into awards?I mean just on the idea alone - it's not ground breaking. It's not that clever and it is executed like a bucket of shit.

Anonymous said:

There is no arguing that both these ad have been done so there should be no argument about what needs to be done. Both campaigns should be removed from Axis. Fair is fair.

Anonymous said:

The finalists are up on the CB blog with those ads in the list. Embarrassing. Should be fixed ASAP. The Mizuno campaign especially, since it was a scam to begin with. I can't believe it was a finalist in the first place, knowing some of the work that didn't make it.

Anonymous said:

giz the link to the cb blog?

Anonymous said:

How did these ads get past the judges without even one of them knowing they'd been done before?

Anonymous said:

10:02 - it's http://campaignbrief.blogspot.com/10:32 - sounds like you have an agenda

Anonymous said:

what do you mean?

Steve McCabe said:

These revelations have been interesting. I can’t help but be impressed with the encyclopaedic knowledge that people have of world advertising. I’d be interested to know if our experts could tell me a little more about the Nokia Photo Messaging “original?. What agency did it? In which country? What awards did it win? Where did it run? if it actually did, because there are a few things about it that suggest it might not be a genuine ad. The role playing/gaming website it’s attached to seems a slightly odd place to showcase such a piece of work. But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve. Well, I obviously think it’s a good idea.

Anonymous said:

Nice first-ever entry onto the site, Steve. Are you going to email Richard Maddox and ask him to take it out of Axis?

Anonymous said:

good point steve. what is that website the nokia ad was on?

Anonymous said:

yes there's something dodgy there. it called picture messaging, not photo messaging.

Anonymous said:

Picture messaging is what they call it in the Sates and Canada.Either way it's still an average idea.

Anonymous said:

Hmmm I think Steve has a point... that ad posted doesn't look real. I think someone is trying something on here.

Anonymous said:

so someone's mocked up a scam just to try and get something booted out of axis. that's fucked.

Anonymous said:

Why would someone mock up a scam to get something booted out of AXIS?AXIS is a crappy award show anyway - who cares about it.

Anonymous said:

fair point. so where did the ad come from then?

nelson muntz said:

the nokia stuff is ok, you'd maybe put it in your book but it's not award worthy, not even close.

Anonymous said:

probably some student had the idea and is bitter that someone did it for real. they should get used to it though. happens all the time.

Anonymous said:

So obviously your book isn't full of award winners.

Anonymous said:

8:51 - I guess you didn't enter anything into axis. Nor will we see you there on the night. Good.I actually think the Nokia stuff is quite good regardless of who did it first. Let's be honest, hold it up against the majority of outdoor in NZ over the past year and it leaves the rest for dead. And no, I had nothing to do with it.Why don't all you juniors spend less time pretending to be authorities on advertising and more time becoming authorities on advertising.

Anonymous said:

The thing that makes the 'original' ad seem apocryphal is this: Picture messaging is the term for the service in North America, and then the end line is an attempt at SE-Asian Chinglish.If Mr. Original Back-lit background wanted to be consistent he would have either gone for correct English, or described the service/product with whatever loopy term Nokia used in Asian territories.This ad is a fake, and Steve and Tony's is the OG.So there.

Anonymous said:

If that is true 10:34 and someone has gone to those lengths to oust an axis entry, they should literally be banned from the industry. Personally, I still don't believe anyone would do that but i guess you never know.Someone ring Nokia.

Anonymous said:

It does seem a tad extreme. Maybe they were upset by someone at Generator.

Anonymous said:

What's wrong with the line?Have fun with where you are.Seems ok to me, sounds like you're interacting with where you are.Chill.

Anonymous said:

It does seem weird that there is only one in the 'campaign.'Besides if it's that hard to find I dont think it has been copied.Still, the Golf stuff is not a fake. That is exactly the same idea. That is very bad news I think.

Anonymous said:

Although just because something has been done before doesn't mean it's been copied. People have the same ideas. And with such a tough Ad Police around, it would be suicide to copy. Unfortunate coincidence Ireckon.

Anonymous said:

'Have fun with where you are?' That's as gross a waste of 6 words as I've ever seen in an end line - because 1) it's awkwardly phrased (faux Chingrish as previously suggested?) and ambiguous, and 2) it doesn't get the idea across. The ad is attempting to promote harmless deception in the same way as Steve's, but all the end line says is 'you can interact with the ad and enjoy it (or something)'.All of which clearly marks it out as a fake. 10.34

Anonymous said:

The simple fact is, how can Axis reward work that has been done before?

Anonymous said:

You're not getting it are you - the ad hadn't been done before, someone 'faked' it up and is trying to discredit Generator's idea. As both ads accused are from the same indoor, outdoor campaign section perhaps we should be looking at who would benefit - anyone from Colenso or M&C wanna own up?

Anonymous said:

Faked up, are you taking the piss? I can only suppose it's your first Axis finalist. It's been done before.

Anonymous said:

Nokia info: The ad was done in 2004 by TBWA Toronto. Sadly it is not a forgery.

Anonymous said:

TBWA/Toronto: Phone: 416.260.6600Ask for Joe Amaral - Creative Director.While you're on the line ask him if he's got any other ideas worth ripping off.

Anonymous said:

If you still don't believe it check the Cannes Archive under NO PRIZE Steve.

Anonymous said:

I know who you are.

Anonymous said:

I still want to know what Axis are going to do about it?

Anonymous said:

Country code for Canada is 001. Put that on the front and you should be good to go. Canadians are real nice eh? They'll tell you everything you need to know.-A Canadian.

Anonymous said:

" But if someone truly beat us to the idea, well done to them and I hope they get the credit they deserve." You got the info so be a man except defiet and remove the ad from Axis Mr. Mccabe. TBWA deserve the credit.

Anonymous said:

'defeat', 'accept'?I guess we all make mistakes. Some worse than others.

Anonymous said:

What's an Axis?

Anonymous said:

What would Gary Larsen say?

Anonymous said:

Dear disgruntled junior,No one will care about any of this a month after AXIS.No one from anywhere else in the world cares about this right now.

Anonymous said:

Dear jaded old cunt.Just trying to make sure original work wins.

Anonymous said:

Dear 3:14 - nobody gives a fuck what is said on this blog. I suggest that if it's pissing you off so much then go down to Y&R and speak to the man himself.But hang on, that's unlikely to happen... Why? Because you're a cunt.

Anonymous said:

you seem to care an awful lot.

Anonymous said:

Dear 3.14,Good luck saving the world.

Anonymous said:

Dear 4.21,I laughed out loud at your witty comment.I especially liked the way you took the comment of 3.14 and turned it into an impossible dream.Very clever.

Anonymous said:

Axis of evil

Anonymous said:

77 comments. Can we make the ton?Grant

Anonymous said:

Graaaaaaaaaaaaaaaaant. Mmmmmmnnnnn.

Anonymous said:

This

Anonymous said:

good

Anonymous said:

a

Anonymous said:

is

Anonymous said:

get

Anonymous said:

to

Anonymous said:

way

Anonymous said:

post

Anonymous said:

this

Anonymous said:

triple

Anonymous said:

into

Anonymous said:

figures

Anonymous said:

Far out man! 91 comments on this post and 19 on the above one. Read in order, that makes a palindrome, 9119. This blog is getting interesting again.G

Anonymous said:

Apparently when it reaches the ton we all get sent an EFFIE.

Anonymous said:

93 comments and not a mention of B** P**gl** among them.

Anonymous #1 said:

Nice try, 11.26am! Does anyone remember the Seinfeld episode about masturbation, which followed the attempts of the main characters to abstain for a whole day - and yet actual word itself wasn't mentioned once?

Anonymous said:

Are all recent Axis Students cunts or what? Seem to be the majority of injoking idiots here are graduates of Mr Bell.

Anonymous said:

Yes, they are. That is the most accurate, salient thing ever said on this blog in the history of ever.If Axis students got off this blog, they might do some work and stop slutting around with senior suits. Most of them have more money than good ideas, and while this all seems a tad bilious, last year's AUT crop look like geniuses compared to them. Off to sharpen my claws now,The Parnell Advertising Panther

Anonymous said:

David hates this site, and never looks at it. Hi David.

Anonymous said:

This kind of thing would never have happened in my day. We would never have put our own desire to reach the summit ahead of our duty to help a fellow climber.Sir Edmund Hillary

Anonymous said:

Ladies and gentlemen,100.As we celebrate this milestone perhaps we should reflect on the tone and manner of our postings.And as we move into the future let us do so in the bonds of love, harmony and empathy for our advertising brothers and sisters.God bless you all.

Anonymous said:

I can just imagine him having a heart attack at seeing someone from another party up there. He should shut the fuck up. Everyone up there is taking a massive risk. I doubt anyone would even go up if they thought they might have to carry someone else down.Sure he climbed a mountain, but that doesn't make him an important New Zealander. We need a real Kiwi hero to comment on this. Anyone know how to get in contact with Olli Olsen?

Anonymous said:

6:13 PM"If Axis students got off this blog, they might do some work and stop slutting around with senior suits."TrueOut of curiosity, are these two students at an agency in Parnell.

Anonymous said:

umm, I might be wrong, but isn't this blog about dealing with these copycats? Or shall we continue this degrading trend?

Anonymous said:

Dear 4.47 and 6.13, the only difference between our work and yours is that we don't get paid. I apologise if we have made you feel insecure. Tristan Ogden

Anonymous said:

Word Tristan.

Anonymous said:

Word to the motherfucker!

Anonymous said:

Fujitsu Heat Pumps. Gold

Anonymous said:

Anything from L. J. Hooker - Platinum!

Anonymous said:

Tristan - try doing some great work that gets noticed and then you might score a job. Don't bleat off to people more senior than you that you're just as good as them. Try being humble, it works wonders.

Anonymous said:

It was 4.37 actually.

Anonymous said:

10:01 AM Umm,Yes you are wrongIts not degrading if its true

Anonymous said:

Fuck off......that is degrading. I have worked with them before and one of them is really fucking good.....a really good writer.

Anonymous said:

Hands up if there's one little twat from last year's Axis course who didn't have a trust fund? Alternatively, hands up if getting one of your rubbish films scripts run didn't go straight to your head?

Anonymous said:

Hillary sucks Sherpa cock.

Anonymous said:

May I suggest that the moderator screens the comments before they go up on his site. I'm tired of adschool students writing uninformed drivel on this site. Less and less proper creatives are still reading this site - we've mainly all migrated (or are in the process of migrating) onto the campaign brief blog that has a bit more substance.

jello Biafra said:

Hey Tristrian, you're doing good stuff. Rise above. And tell your partner to get a bloody shave.

Anonymous said:

That's Tristan who needs a shave actually...

Anonymous said:

People without trust funds are inferior.

Anonymous said:

Dear 3.37pm, taking cheap shots at juniors isn't humble or even professional. The real seniors are the ones who command and give respect. Why don't you take your own advice instead of being so patronising. Tristan

Anonymous said:

It's hard enough as it is without snide remarks. And yes, we are getting good work out. Why is it, though, that sometimes those further up the foodchain take the credit.

Anonymous said:

Auckland's Paris Hilton - you know who you are

Anonymous said:

Squawk! Squawk!

Anonymous said:

"Auckland's Paris Hilton - you know who you are"You must be joking, otherwise you are a twat,LOOKS - NOIQ - YES

Anonymous said:

Lay the gospel on them Tristan. A few indiscretions from a few, um, indiscrete 05 Adschool students shouldn't taint the rep of others more dedicated and considerate.Hollah.

Anonymous said:

Fuck yes 12.This industry is tough to break into as it is.

Anonymous said:

boohoo...somewhere a junior violin is playing.

Anonymous said:

While all you little guys are reading, posting, checking and re-checking this blog a relatively junior creative at another agency has spent all day working on a brief and coming up with an idea that will win quite big overseas next year. Don't worry though, because you will find out about it on the blog in a few months time. So stay right where you are.

Anonymous said:

Dear 2:03 & 2:37,At what stage in your career did you make the conversion into arrogant, smug, assclowns?Just so i can avoid that.I'm sure you were in the same place as these juniors once.Feast on a bouquet of cocks.

Anonymous said:

2:55 -For starters, your first sentence doesn't make any sense. Learn to write corky.Secondly, yes I was a junior once but I never bitched and moaned like these little turds.Thirdly, you're a bag of aids.

Anonymous said:

Dear 3:10:you're soooooo annoying...

Anonymous said:

I'm so fucking tired of people pointing out spelling and grammar for a quick ego boost.This is the inernets, if you want perfect sentence structure, read a dictionary, dork.

Anonymous said:

All ad students that are bitter and resentful BEFORE they even get a job should just fuck off. It's the humble people that actually get jobs. Arrogant and bitterness is something you acquire over time.

Anonymous said:

Cock stick cow wank!

Anonymous said:

Hi Tristan,I've heard a lot about you. No, not on this blog - on the toilet wall. Someone said you had a great big Kauri in your back yard. Nice one mate. You are swesome.Please keep telling us what you think because we are all really rivetted. Maybe stick a photo up so we can all put something cool on our walls here at Y&R. Oh, whoops, didn't mean to say where I worked...

Anonymous said:

God listen to you all, I was an axis ad school junior, no trust fund, no big ego , no fucking way would I work as a junior in advertising today. The industry combined should be under fire for the contracts and wages juniors get, as for the attitude, I know of 2 clients that have recently left agencies due to inside stories about juniors.

If you think the creativity taught by the passionate people at MDS can only be used in advertising, keep thinking.
I do know though, in other fields, like engineering, ideas are given names, numbers, patents, thats not going to happen in advertising.
Why dosent each little agency have their own bloody awards, that way you can appear like self congratulatory american children without even having to get on the net.

Why dont you adwankers go do some thinking about your own industry rather than rip each other off in an effort to be the first rat up a very old drainpipe

Norman Clint said:

Interesting revelations here and axis should do something about it. Advertising is a tough business, in some circles it might be appropriate to steal the work of others. In terms of awards there should be no place for it.

Anonymous said:

So its now the Trust funds that allow you the slow climb to fame in advertising go back 20 years and it was good ideas on the back of serviettes and long lunches where you were sure the idea ws really yours.

Laus virtutis actio

The praise of virtue is action

go write some ads and get educated

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