Amateurs the champs in Lumix G Series Pro Am competition + campaign via digital shop Tango

The Lumix G Series Am competition closed on Sunday 15 July, with eight voters winning the latest GF5 camera. With all votes tallied up, the Amateurs came out well on top, scoring an impressive 47,701 votes, versus 37,350 for the Pro.

K-Road based digital shop Tango set out to prove that Panasonic’s G Series cameras let anyone shoot like a pro, by running an online promo campaign with a twist.

First they equipped a top (anonymous) Pro photographer and a pair of enthusiastic Amateurs with the same G-Series camera. They were then given the same 10 briefs and a deadline to capture the best shots.

The shots were displayed at lumixproam.co.nz where visitors voted for their favourites, and entered the draw to win one of eight G Series cameras. Everyone who voted got a sweet $100 discount on G Series gear. And more than 3,000 of those entrants also shared the comp on Facebook, Twitter and Pinterest.

James Smith, promotions and advertising manager, Panasonic New Zealand says the competition has created heaps of exposure and proven how well G Series cameras punch above their weight.

Says Smith: “We are really stoked that kiwis got in behind this campaign and backed the right horse! The Lumix team put it all on the line – and now we can finally get some sleep.”