Time for a change: DraftFCB, Auckland crowned Campaign Brief New Zealand Agency of the Year
The ‘change agency’ has lived up to its ambitions in 2013: bouncing messages off the surface of the moon for Prime TV, creating possessed office chairs to sell business insurance and making Kiwis believe Mugabe was paying a visit. DraftFCB Auckland is Campaign Brief’sAgency of the Year.
Throughout 2013, DraftFCB’s work continued to be bold, with campaigns that challenged the status quo. Launching a book about propaganda using the art of spin through to coining a piece of Kiwi vernacular to help people reduce their drinking, are just some stand-out ideas that have placed the agency on the NZ creative map.
In 2013, DraftFCB was the most awarded New Zealand agency at Cannes with three Gold, five Silver and four Bronze Lions plus a further six shortlisted, making the agency the 17th most awarded at the festival, and fourth most awarded in the Asia-Pacific region.
The agency won a coveted D&AD Yellow Pencil with four in book appearances, two Gold One Show Pencils and two Silver Pencils, two Gold at the Clio’s, along with three Gold at London Internationals, a Grand Prix and five Gold at Spikes Asia and Best in Show at Caples. As a result of international awards, DraftFCB New Zealand featured strongly in Ad Age’s 2013 Creative Award Report. With results based on the top global award shows, its campaigns rated as the second most awarded in Radio, fifth most awarded in Direct and sixth most awarded in PR, crowning DraftFCB the 17th most awarded creative agency in the world and New Zealand’s number one.
DraftFCB also dominated the big metal on home turf. At Axis it won Best in Show, two Grand Prix and 11 Golds, the Grand ORCA for NZ Radio Commercial of the Year and was the grand winner of the Yahoo! Digital Strategy award.
Winning the Grand Effie plus two Gold Effies, the agency also took home six Gold at the CAANZ Media Awards, along with Gold at the New Zealand Direct Marketing awards. DraftFCB had more bestadsotv.com best of the week nominations than any other New Zealand agency in 2013.
“Great work opens doors,” says co-executive creative director Tony Clewett, of the agency’s award-winning streak. “We’re now seen as one of the real creative shining lights in our global network.”
You can view this issue online and subscribe at Campaign Brief Online or contact Mina via email.
13 Comments
Bloody brilliant. Time for a few beersies?
Awesome work guys. Well deserved. About time!
Yeeeahhhh Draft!!
Congrats Reg, James and Tony. Great effort.
Unfortunately they’re miles behind the best in the world in terms of using technology to better their offering…
Well done, bros. Proud of you, Grafton.
Congratulations James, Reagan, Tony and all the team at Draft FCB from your respectful friends up the Hill.
Well done, well deserved and based on work we think everyone is more than a little jealous of, namely us.
N&N
Congrats to all at Draft FCB. A great reward for some truely great work.
Grafton, you good thing. Much deserved. Love you.
Gotta hand it to them. They earned this for sure.
Nice one. Well deserved.
who is the best in the world using ‘Tech’ to better thier offering?
Applause. FCB has paid its dues and has come a long way in the last few years. There’s nothing harder than breaking into the big time in a mostly static market which is already well-served by some very good agencies. Well deserved.