Wendy’s NZ enlists Vodafone Warriors in new campaign for the Brioche Burger via &Some

Vodafone Warriors players Manu Vatuvei, Jacob Lillyman, Konrad Hurrell and Dane Nielsen are helping Wendy’s launch a new burger with a TVC via Auckland agency &Some, playing on Kiwis’ struggle to pronounce foreign words.

“Hard to say, easy to eat”, Wendy’s new Portabella Mushroom on Brioche burger launches this week with a French-style brioche bun developed in conjunction with local artisan breadmakers Pandoro.

VIEW THE SPOT

The media campaign taps into the universal struggle people have with pronouncing foreign words correctly.

The tongue-in-cheek ads show Vatuvei, Lillyman, Hurrell and Nielsen struggling to pronounce the word ‘brioche’, before tucking into the flavoursome-looking burgers.

Filmed by &Some’s digital division OnDigital and shot on location at the Vodafone Warriors training gym at Mt Smart Stadium, the spot TVCs air on TVNZ and SKY TV from Monday 18 August.

Says Joanne Hall, Wendy’s NZ senior brand manager: “Utilising the Vodafone Warriors family as our spokespeople allowed us to have to some fun with the different ways to say the word ‘brioche’.

“It also allowed us to communicate that while the Portabella Mushroom on Brioche might be a fancy sounding burger, it’s still very attainable and appealing to everyone – regardless of how you say it.”

Hall says Wendy’s sponsorship of the Vodafone Warriors has now passed the six-year mark and is still going strong.

Says Hall: “We are very much committed to being part of the Warriors family.”

Creative Director: Andrew Nalder

Editor: Fauze Saad