SKY TV builds on its ongoing ‘Come With Us’ campaign with new Aaron Paul spot via DDB NZ
October 16 2014, 2:21 pm | | 5 Comments
Following the launch of its recent ‘Come With Us’ campaign featuring casting tapes of Hollywood stars including Bruce Lee and Seth Rogan, SKY TV has released another spot featuring Breaking Bad star Aaron Paul via DDB NZ.
DDB
Regional Creative Director, DDB Asia Pacific: Andy Fackrell
Senior Business Director: James Blair
Head of TV Production – Judy Thompson
Editor – Mark Trethewey
Producer – Nikita Kearsley
Rights Management – Bedonna Smith / Julie Arie
SKY Television
Director of Marketing: Mike Watson
SKY’s Head of Brand: Maureen Talpin
5 Comments
They have actually picked a decent, interesting clip for one of these. The previous ones they used were dire (looking at you Seth Rogen ad. You were dire).
But with a good clip, and an actor that people have a strong emotional connection to, this suddenly becomes a much better campaign.
dude, the seth one was choice (felt like much more than just a conventional casting tape) and the bruce lee one almost brought a tear to my eye. Emotional content high in both cases. But if you can only relate to straight up drama to connect to thats cool.
The first two were lousy, like they didn’t manage to find good enough footage to support the idea.This one is really good.
Instead of spending all this money on ads, why aren’t Sky investing in retaining their current customers. They will all soon be flying the coup and I don’t see anything retaining them. #tvadsareoldschool
HBO international VOD is coming Sky!
You guys are really screwed…
(And deservedly so)