Mitre 10 enlists the drill robot to showcase his dance moves for Tool Month via FCB Auckland
November 20 2014, 1:13 pm | | 9 Comments
To celebrate Tool Month, Mitre 10 has launched a new web film via FCB Auckland which showcases the Drill Robot’s dance moves.
Director – Alex Sutherland
Executive Creative Director – Tony Clewett
Creative – Scott Kelly
Creative – Ian Smith
Production Company – Thick as Thieves
Head of Content TVP – Pip Mayne
Account Director – Kate Lines
Agency Producer – Amanda Langkilde
Account team – Lee Dodds
9 Comments
For the talent?
Nice. Is there an embarrassed 10 year old cringing just out of shot? Dad jokes and DIY are made for each other.
Really like it, but a 30 second version would have been better.
Funny.
https://www.youtube.com/watch?v=fz6-Nf1e0vU
This drill guy is actually way better…..keep up.
@ Hey 2007 is their anything else you’d like to take from back here?
That’s a straight rip. Same idea, albeit for a far more relevant product.
You’d better tell my Grandad then. He taught that trick to me a long time before 2007.