Expedia encourages travellers to find their ‘somewhere’ in new campaign via DDB Sydney
CB Exclusive: Travel website Expedia has launched its new brand campaign in Australia and New Zealand via DDB Sydney, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”- that place they have always longed to visit.
The campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia.
The campaign, an evolution of Expedia’s Out There, Starts Here campaign which was developed and launched by DDB in 2012, will be supported through all forms of media.
Says Lee-Ann Googan, brand marketing director, Expedia Australia and NZ: “At Expedia, we are passionate about helping people get out there and discover – or rediscover – this amazing world we live in. This campaign truly captures the joy of travel.
“Whilst every traveller and every trip is different, at Expedia we offer everything in one place – hotels, flights, car hire, packages, insurance, etc. – making planning and booking travel as easy as possible. We hope this campaign inspires people that there is no better time to start getting to your “somewhere” with Expedia.”
Says Toby Talbot, chief creative officer at DDB Sydney: “I think the central idea of the campaign is really going to resonate with a lot of people. We all have a place in the world we desperately want to visit, but life always seems to get in the way (I speak from bitter experience). The TVC in particular really epitomises this, beautifully bringing the whole concept to life.”
Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner: Noah Regan
Senior Art Director: Noah Regan
Senior Copywriter: Trent Christie
Head of Onscreen Production: Brenden Johnson
TV Producer: Rachel Solomon
Senior Business Director: Lena Dawson
Senior Business Manager: Alex Clark
Senior Graphic Designer: Domenic Bartolo
Client: Expedia
Director of Marketing Australia & New Zealand: Louise Crompton & Lee-Ann Googan
Senior Marketing Manager: Vanessa Pearce
Associate Marketing Manager: Ashleigh Scanlon
Production Company: Soma Films
Director: Sean Meehan
Producer: Sam McGarry
Post-Production: Method Studios
Offline Editor: Peter Sciberras
Colourist: Andrew Clarkson
Online: Jay Hawkins
Producer: Briohny Aldersea
Music Negotiation: Elise Lindsay @ Nylon
Music Composition: Elliot Wheeler @ Turning Studios
Sound Design: Simon Kane @ SongZu
6 Comments
The reason why TT is missed here. An ad that actually moves people. Moved me. Not ashamed to admit it. Well, slightly ashamed.
It won’t be long until TT is back where he rightly belongs.
Thanks for sharing Parick Bateman
It’s like a second rate Wilson.
We all know you’re desperate to get back to NZ TT, but you really need to disguise your comments a bit better mate.
https://www.youtube.com/watch?v=nC1yLD7R0ZU