Little Henry asks his mates to help him build a shed in new campaign for Speight’s via DDB NZ
Speight’s and DDB have launched a new nationwide campaign – “We Will” – featuring Little Henry, a not-so-little Kiwi fella who asks his mates to help him create his dream shed, and gets the response befitting a bunch of worthwhile blokes.
When the day’s yakka is over, it’s those same mates who are there to fire up the barbie and enjoy a cold Speight’s and a chinwag, too. Because that’s what it’s all about – helping your mates, and enjoying the good times that always come afterward.
This is a completely new campaign for Speight’s that’s been two years in the making, and in keeping with the core that drives what Speight’s does – a pride in knowing what matters.
It’s built around the Kiwi attitude that when a mate asks for help, the only response can be “yes”.
The TVC was filmed in Dunedin over three days in December 2014, and hits TV screens on Sunday March 1st.
Ben Wheeler, category marketing director from Speight’s, says he wanted this campaign to show the understated bond between Kiwi men and their mates.
Says Wheeler: “When a mate needs a hand, great Kiwi blokes are the first to put their hat in the ring and front up – without any fuss or expectation of anything in return. We wanted to capture this Kiwi can-do attitude, and the way they chill out after a day’s work together – by sharing a cold Speight’s.”
Says DDB’s Scott Wallace, who was part of the team which created the “We Will” campaign: “This campaign captures the essence of ‘mateship’ by demonstrating that with real mates, there are no questions when someone needs a hand – just a thumbs up.
“It’s what Speight’s is all about – the things that matter.”
The “We Will” campaign will run over winter, with further marketing activities across the year to help build Kiwi mens’ mateship – including a chance to win one of ten Speight’s sheds.
LION
Craig Baldie, Marketing Director
Ben Wheeler, Category Marketing Director – Beer
Amy Guy, Assistant Brand Manager – Mainstream Beer
Geoff Kidd, Southern Man
Chris Snow, Speight’s Brewery Tour Manager & Brand Activation
DDB
Damon Stapleton, Executive Creative Director
Shane Bradnick, Executive Creative Director
Chris Schofield, Creative Director
Toby Morris, Senior Art Director
Simone McMahon, Senior Copywriter
Rosie Grayson – Agency Producer
Scott Wallace, Group Account Director
Emma Guadagni, Account Director
Claire Dommanget, Account Executive
Lucinda Sherborne, Head of Planning
Craig McLeod, Planner
Executive Agency Producer: Judy Thompson
GOOD OIL FILMS
Fiona McGee, Director
Claire Richards, Producer
ZENITH OPTIMEDIA
Alex Lawson, Group Business Director
Andrea Burke, Business Manager
Michael Lee, Media Assistant
YOUNG & SHAND
Daniel Phillips, Client Service Director
Ian Howard, Strategy Director
Carolynn Easton, Account Director
Jesse Kelly, Senior Account Manager
Guy Annan, Producer
Andrew Dover, Development Manager
Michal Semela, Senior Interactive Media Designer
Carol Carl, Web Developer
James Carppe, Web Developer
THE PR SHOP
Pippa Lekner, Director
Alisa Keall-Grant, Account Director
Tom Frankish, Account Manager
15 Comments
Yeah!
Nah.
having grown up in Speight’s land and having always looked to the great Southern made spots as iconic NZ advertising I really do love this brand and want to see it too well.
Perhaps that is why nothing Speight’s has done in the last 6/7 years as done anything for me as my expectations and hopes are too high.
Will this work? Sure people will like it, but its not going to turn the dial the entire way. even if you give away those sheds or win something for you and your mates who pitch in – yeah, nice promo but still doesnt really win the heart does it.
@ I want to like it. So easy to disguise nastiness as vague
criticism. You are wrong. This is a very good piece of work.
Name a better beer television commercial in New Zealand right now.
@big drinker. I know you probably worked on this, but this is very average, says the same as what Tui beer is saying ‘surprise, you can drink beer with your mates’, but not nearly as good or funny or clever. Not sure how it’s supposed to relate to a southern man, but who really cares? It’s 2015. Tui, Steinlager, Boundary road, monteiths, are all doing a lot better work.
Great piece of work!
I agree, exactly the same as Tui strategically.
You’re a mastermind.
@I want to like this. So I guess you work on Tui then? You have to be a little more subtle guys.
nope @Big Drinker, my agency doesnt have any booze accounts.
From where Speight’s was this is a good step forward. Sure it’s not going to win at Cannes, but I bet the drinkers love it. Speight’s has been about mateship a lot longer than Tui or anyone else and is desperately in need of a good solid banker.
Nice one. Now I want a shed.
@I want to like this. Well maybe when you start doing work as good as this you will get one.
Or let you chumps get doing work like this and with the containing decline in sales wait for them to pitch it out.
Already hear they aint that happy with both Speights and Steinlager together again. Mojo part two.
Right, well that makes sense then, no booze accounts means dissing other booze accounts.
@I want to like this Hopefully your pitch document has far less errors than your comments.Good luck.