Dogs don’t judge: new Pedigree brand campaign launches via Colenso BBDO, Auckland
April 23 2015, 4:00 pm | | 4 Comments
The first execution for the new Pedigree brand campaign, via Colenso BBDO, Auckland, has run in the Business section of today’s NZ Herald.
The new work is an extension of the Pedigree ‘Found’ campaign which launched last week.
It’s believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.
The campaign also features radio spots, three of which have been released today with more to be unveiled over the upcoming weekend.
4 Comments
Talk about a really really really old idea.
http://www.theguardian.com/media/2007/nov/27/advertising
Are you genuinely suggesting that as a soft drink brand in a market on the other side of the world used a politician in an ad 8 years ago that no other brand can ever again use a politician?
https://www.youtube.com/watch?v=5rzaS8NCkF0