FCB New Zealand celebrates International Women’s Day with agency wide brekky event

FCB New Zealand has celebrated International Women’s Day today with an agency wide breakfast event.

The event covered the history of International Women’s Day and women in advertising, taking a look Shirley Polykoff’s work as a junior copywriter in the late 1950s followed by Ilon Specht in the 1970s, and their work and development with how women’s roles were depicted in beauty advertisements.

It also included careers stories, advice and what to be aware of, with a Q&A panel of FCB women including Fleur Head (managing director), Niki Pettifer (CFO), Sarah Beston (media director), Ruth Bradshaw (group account director), Jo Underdown (group account director) and Laura Platts (senior account manager).

The agency get-together focused on encouraging all staff – men and women – to take note of how they think, act and their use of language around women, as well as being more aware. #BeBoldForChange