Reckitt Benckiser launches new ‘Faking It’ television spot for Nuromol via Contagion
Auckland agency Contagion has developed a new TV campaign for Reckitt Benckiser’s Nuromol.
Says Dean Taylor, CEO, Contagion: “When people can see themselves in ads and relate, the advertising works so much harder for clients. So it was fantastic to get a chance to work with Reckitt Benckiser to create this hard working Nuromol TV campaign featuring 45″, 30″, 15″ and online assets that are kiwi through and through.”
Says Emma Smith, senior marketing manager, Healthcare: “This campaign is based on a strong, relatable insight and clearly shows we treat strong pain, but do it with a smile. It has been an absolute pleasure creating this work with Contagion, from strategy, through conception and execution it has been seamless, professional and thoroughly enjoyable.”
Says Dean Taylor, CEO, Contagion: “It’s great to see big international companies investing in New Zealand TV campaigns. We pitched for this work and are hugely thankful to our teams for creating work we all agree will be extremely effective.”
Client: Cici Ji , Head of Brand & Trade Marketing, Healthcare
Client: Emma Smith, Senior Marketing Manager, Healthcare
Agency: Contagion
Planner: Dean Taylor
Client Partner: Carla Tamahori
Creatives: Todd McCracken and Bridget Taylor
Design: Tama Lagaluga
Director: Perry Bradley
Producer: Pete Mayo
4 Comments
Yep, that’s painful.
i left something on your lawn
Really? What? So bad.
Can’t wait for this piece of PR to inundate my LinkedIn news feed with all the associated gush, ‘positiveness’ and other associated spaff.
As for ‘Woof’, I think you might have also left something on my lawn too.
O a positive note, I think it’s great to see a client spending money on something other than another dreadful social campaign and to see money spent on production (well… at least I hope).