2degrees helps Kiwis get their ‘business-ing’ done in newly launched campaign via DDB NZ
2degrees is rolling out the next phase of its new brand via DDB New Zealand, this time introducing a campaign around its business offering, as well as introducing three new ads to its suite of creative.
When launching the ‘Second Nature’ campaign in March 2018, chief marketing officer Roy Ong said the new brand reflected how 2degrees is on its next rapid growth phase, particularly in business.
Says One: “The new campaign is driven by the insight that communication is second nature, and your telco shouldn’t get in the way of what comes naturally. Our job as a communications company is to keep communication flowing, effortlessly.
“More than 76,000 business users are benefitting from getting a reliable and seamless service from 2degrees. With the strength of our own national mobile and broadband networks, we’ve invested so that Kiwi business owners can reap the rewards.
“Communication is second nature and shouldn’t get in the way of how you run your business. 2degrees offers solutions for start-ups and small businesses, right through to the enterprise end of the market, where we’re known for our agility. Throughout this, our focus is always on keeping the tech easy to use and the customer service local.”
The campaign ponders the gestures and expressions we use that are second nature to us. For launch, ‘clapping’ was one of the lead pieces of work, and to talk business, it’s the gesture of a hand shake that is the subject of attention.
To continue the story, 2degrees will be releasing three new pieces of work to the reel in the coming months.
The campaign and brand evolution continues to be developed with agency partner DDB New Zealand and Ikon.
2degrees
Chief Marketing Officer: Roy Ong
Head of Marketing Communications: Charlotte Johnson
Communications Manager – Consumer: Cameron Owens
Communications Manager – Business: Felicity Wyatt
Consumer Campaign Manager – Haley Ashwell
DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Mike Felix
Creative Director: Brett Colliver
Lead Business Partner: Karla Fisher
Senior Business Director: Carly Pratt
Business Director: Natalie Pierpoint
Account Manager: Viv Semmens
Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Senior TV Producer: Samantha Royal
Production Company: FINCH
Executive Producer: Karen Bryson
Producer: Sarah Cook
Director: The Bobbsey Twins from Homicide
DOP: Ginny Loane
Offline Editor: Tim Mauger
Colourist: Claire Burlinson
Post production online: Blockhead
Sound Mix: Shane Taipari, Franklin Road
Original Music: “Never be apart” composed and performed by TEEKS
Music Licensing: Jonathan Mihaljevich, Franklin Rd
1 Comment
I think the new kiwi hero plans are racist, all customers should be treated the same.