V Energy re-releases the beloved V Black for devoted fan Jordan Tini in new campaign via 99

For years fans have been relentless in their demand to bring the Black variant of V back to shelves. While doing some market research, V discovered that their most devoted fan had never even tried it. What better way to say thanks to a great fan than to bring it back, not just for him, but all the V fans?

You would be hard pressed to find a fan more passionate than Jordan Tini is with V. He knows every flavour and new release.

Sadly, one of his biggest regrets is he never got to try V Black, a flavour no longer available on shelves. He knows from the constant Facebook comments demanding its return that he missed out on something awesome.

So when the V team met him during some market research and discovered this oversight, they knew bringing V Black back was the least they could do to say thanks to such a loyal fan. A few weeks later he was invited back and became the first person in years to try V Black. With the first gulp, he realised V Black tasted even better than he dreamed it would be: “It tastes like V, but if V had taken another V!”

Be part of Jordan’s crusade at facebook.com/venergynz.

With his newfound favourite, V then offered Tini the opportunity to become the V Black evangelist – starting a crusade to spread the word to the rest of New Zealand to try the new limited-time V Black so no one would miss out like he did. He wouldn’t just be the face of the campaign, but running it as well.

Says Jared Isle, digital creative director, 99: “We couldn’t have dreamed of finding a better person to build a campaign around. He speaks an authentic V language we could never emulate and as a natural talent in social and digital it was a thrill to just let him loose spreading the word of V Black’s return.”

The 6 week campaign focuses on Tini calling on fellow V Black fans in helping him with his crusade to get everyone in NZ to try the energy drink before it’s taken off the shelves again. Partnering with a collaborative agency team that includes 99, Raydar, OMD and Fuse, and the content production team The Workshop, has allowed Tini to work in a nimble and responsive way, producing multiple content pieces every week of the campaign.

Head Creative: Jordan Tini

Brand Manager: Joanna Kelly