HP encourages Aussies + Kiwis to ‘Say it with a Sprocket’ in new campaign via Clemenger Sydney
HP and Clemenger BBDO, Sydney have launched a Christmas campaign across Australia and New Zealand, showcasing HP’s Sprocket portable printer, one of this Christmas’ hottest gifts.
The campaign encourages Aussies and Kiwis to Say it with Love, Say it with a Sprocket this festive season, with the launch spot opening to a room filled with Christmas trees, and Sprockets nesting in the trees like baubles.
Against the soundtrack of renowned Flight Facilities track, All Your Love (covered by Melbourne musician, Owl Eyes), the Sprockets on the trees begin printing out photos of a number of real couples leaning in for a kiss.
Says Dan Henry, head of marketing South Pacific, HP: “Sprocket is a product that enables people to make moments spent with loved ones even more special and memorable. This was our opportunity to not only inspire people to use their printed photos to enrich holiday experiences, but to celebrate the diverse cultures we enjoy in Australia and New Zealand.”
Says Darren Wright, creative director, Clemenger BBDO Sydney: “The Sprocket is a fantastic product, we loved the way it allows you to celebrate all the fun moments and memories you have with your friends and family. We wanted to take that feeling and bring it to life in a beautiful Christmas feel good way.”
The campaign launches this week in Australia and New Zealand across TV, radio, outdoor, digital, social and will be in market until Christmas.
To find out more about HP’s Sprocket Printers here.
HP, Client
Dan Henry, Head of Marketing SPAC
Ruben Ahmed, Head of Print Marketing
Erin Breneger, Marketing Manager, Home Printing Systems
Olivia West, Marketing Manager
Nicola Treanor, Marketing Manager
Clemenger BBDO Sydney. Creative Agency
Emily Perrett, Manager Director
Lilian Sor, Chief Strategy Officer
Rob Harding-Smith, Senior Planner
Darren Wright, Creative Director
Celia Mortlock & Adam Smith, Copywriters
Mick Pollard & Elaine Li, Art Directors
Katrina Maw, Senior TV Producer
Claire Bisset, Senior Digital Producer
Sacha Zivanovic, Group Account Director
Mahsa Merat, Account Director
Katie Ryan, Senior Account Manager
Finch, Production Company
Toby Pike, Director
Corey Esse, Executive Producer
Jackie Adler, Producer
Dan Freene, DP
Nakatomi, Post Production
Nylon Studios, Music Production & Mix
Karla Henwood, Music Producer
Charlie White, Music Arrangement
Stuart St Vincent Welch, Mix Engineer
Level Two, Music Liscensing
Song: All Your Love, Flight Facilities
Vocalist: Owl Eyes